Xiaomi sales plummeting, company remains unfazed


Xiaomi is unfazed by the recent poor performance of its smartphone division, company global vice-president Hugo Barra claims. In his words, Xiaomi is relying on the money it makes from connected smart home devices and its software eco-system.

"We could sell 10 billion smartphones and we wouldn't make a single dime in profits," Barra told Reuters in an interview. "Basically we're giving [handsets] to you without making any money… we care about the recurring revenue streams over many years.”

Despite declining smartphone sales in 2016, back in April Xiaomi vice-president Liu De projected sales of smart home devices to increase twofold this year (to around $1.5 billion).

Despite the downward trend in smartphone sales, Xiaomi is still investing heavily in the Asian mobile market and is finally gearing up to make its Western debut next month with a device capable of working on U.S. 4G networks. Furthermore, the company is preparing to show off a “global” mobile device at CES 2017, which serves as evidence that Xiaomi is nowhere close to giving up on the mobile game.

Would you buy a Xiaomi phone if it was readily and widely available in your country?

PhoneArena is on Instagram. Follow us to stay updated with fresh news and flashy media from the world of mobile!

source: Reuters

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless