Xiaomi wants to dominate the smartphone market with Redmi's help

Xiaomi wants to dominate the smartphone market with Redmi's help

International markets are becoming increasingly more important to Xiaomi. And in an interview with Sina Tech, the CEO of Xiaomi’s sub-brand Redmi, Lu Weibing, did nothing to hide this fact and openly detailed the company’s plans for global domination.

Over in India, as Weibing pointed out, Xiaomi and Redmi combined have led the smartphone market for the past seven quarters. They now apparently hold a 10% lead over second place Samsung, but through further investments, Xiaomi wants to take things to a whole new level by achieving a 50% market share. 

The Chinese company and its sub-brand currently account for 29% of Indian shipments, so the goal is certainly an optimistic one. It isn’t impossible, though. After all, seven of the top 10 best-selling smartphones in India recently were made by Xiaomi. Also, just a few weeks ago it was announced that over 2 million Redmi Note 7 units had been shipped in just two months. 

Outside of Asia, Xiaomi and Redmi are also hoping to continue their expansion this year. In Europe, the company is a distant fourth behind Samsung, Apple, and Huawei, but through further Redmi investments it hopes to gradually close the gap. Also, in the hope of increasing shipments globally, 2019 will see Redmi launch in Latin America alongside East African, Central African, and West African markets. The company plans to continue its focus on e-commerce and value for money, meaning there will be no push for large profit margins.

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23 Comments

1. User123456789

Posts: 644; Member since: Feb 22, 2019

Well, I'd rather sell X units but earning $400 per unit then selling 3X but earning $150-200 per unit. Marketshare without high profits is useless. That is why Apple does not sell midranges. I would do same instead of having more than 80% of my sales based on sub $400 devices like Samsung, Xiaomi, Oppo, Vivo and Huawei seem to have.

5. AmashAziz

Posts: 2893; Member since: Jun 30, 2014

People like u r the reason we have 1000+$ phones.

12. User123456789

Posts: 644; Member since: Feb 22, 2019

In my country phones cost more than $1000 since S3. I so wish I could pay same price of americans pay. But sadly we pay same price 1 year after the announcement. People have illusion that flagships from Honor, Lenovo and Xiaomi costs half because they just want to charge half compared to other brands. They cost less because after being made they cost less. Bill of materials of s10+ has almost the same price mi9 is sold. It is impossible than R&D, marketing, taxes, distribuition, software cost just $50 more to be below $500. I doubt that phones like mi9 and honor v20 cost $250 to be made.

6. raky_b

Posts: 370; Member since: Jul 02, 2014

Everyone would, in case at we would be owners of some company, but that's not how market works... Why would I buy overpriced Apples when there is something similar for a half of it's price!? Apple is more like fashion brand, and it will always have its followers, but just think about how good for their business will be when their market share drops to 5 or 10% in USA. They will have to make 3000$ profits per unit to have same profits as today. But, hey...they can always relay on Trump's hate to everything which is better then American proud and glory.

15. User123456789

Posts: 644; Member since: Feb 22, 2019

My point is that while Samsung, Huawei, Oppo, Vivo and Xiaomi fight to sell more than each other ; Apple makes more money selling iphones/iPad than all them combined. If marketshare was that important dont you think Apple would do something like an iphone 11c to compete against Pixel 3a? Be sure that if Apple made a 11c with plastic body, single cam without OIS, HD screen LCD , 2500mAh and price it $430 they would easily sell more than 80 million units. But probably would earn less money than selling 10 million of Xs Max.

23. Marcwand3l

Posts: 424; Member since: May 08, 2017

Yeah but Apple is not winning long terms so their good fortunes is slowly ending. Samsung, Huawei, Oppo, Vivo and Xiaomi etc. are fighting for market share and their strategy is giving positive result while Apple started to decline.

9. TheOracle1

Posts: 2147; Member since: May 04, 2015

Based on your warped logic Toyota, Kia, VW etc should shutdown so we can all drive Bentleys. Smh.

13. User123456789

Posts: 644; Member since: Feb 22, 2019

Keep dreaming that mi9, honor v20 and lenovo z6 pro cost same price to be made compared to xs max, s10+, xperia 1, p30 pro ..... I dont buy the story some companies make $5 or $10 per unit only. No business can handle that.

16. TheOracle1

Posts: 2147; Member since: May 04, 2015

Who cares? Xiaomi are giving value for money and consumers are responding by buying them. The fact that Apple make more money by overpricing doesn't belittle what Xiaomi are doing. Xiaomi still make a huge amount of money regardless. Apple make more................but that ride is almost over.

19. rddubb12

Posts: 4; Member since: Dec 26, 2018

lol but true

14. bill718

Posts: 23; Member since: Jul 28, 2014

profit is important for a company, but greedy would make you eliminate by the public. Xiaomi is a firm who make quality products at affordable price while they could still grow. Great job, it would be my next flagship maker.

20. worldpeace

Posts: 3102; Member since: Apr 15, 2016

Well, I'm an USER, not the company owner. I dont give a f*ck about how much profit they get. All I want is something that actually worth my money.

2. danny_a2005

Posts: 353; Member since: Oct 06, 2011

It´s better to stay low profile, so "you know who" dont get you a ban.

21. worldpeace

Posts: 3102; Member since: Apr 15, 2016

They should stay away from that particular country.

3. antroid

Posts: 372; Member since: Jan 24, 2018

It's better to see how Huawei ban will end before jumping to any conclusions

7. raky_b

Posts: 370; Member since: Jul 02, 2014

And before investing money on expanding, they should do something about MIUI and support for it. (Dont start now, how great support on forums are...it's not official, you can get help from some users, but never from Xiaomi's stuff...and you are getting banned if you write that you have some problems with a device or that "OS"). So as long they are bad in that field, they won't be forgiven from European users

4. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Targeting Indian market is the best move xiaomi ever made. Huawei move to target Europe market is a mistake

11. joshuaswingle

Posts: 495; Member since: Apr 03, 2018

I disagree. Huawei targeting Europe is why it's become the world's second largest smartphone manufacturer. Without Europe they'd be nowhere near the level they are at today.

8. Cicero

Posts: 1108; Member since: Jan 22, 2014

If only premium range and premium prices smartphones will be selling what do you think about the prices of internet subscriptions, apps prices and availability, and generally speaking about the new technologies.

10. umaru-chan

Posts: 349; Member since: Apr 27, 2017

They can, their phones are excellent for their price. Good luck xiaomi.

17. CEDEOTB

Posts: 375; Member since: Nov 21, 2016

The window has never been so open. Huawei on the downfall and OnePlus raising prices.

18. ryq24

Posts: 874; Member since: Oct 17, 2011

US government will ban Xiaomi next.

22. worldpeace

Posts: 3102; Member since: Apr 15, 2016

Only after they takeover Apple's rank in top global smartphone vendor. Or if they dangerously close to that.

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