Xiaomi Redmi 1S flash sale goes 0 to 60,000 in 13.9 seconds

Xiaomi Redmi 1S flash sale goes 0 to 60,000 in 13.9 seconds
OnePlus should really take note of how Xiaomi does business, because there is a lot to learn there. OnePlus claims it wanted to control inventory compared to demand, which is why it used its disastrous invitation system. On the other hand, Xiaomi is the king of the "flash sale" where it puts a limited number of devices on sale, and customers race to get one. 

The latest Xiaomi flash sale took place today in India with the Redmi 1S smartphone. Xiaomi had 60,000 devices to sell, and it took a mere 13.9 seconds to clear that stock. This was the largest flash sale to date for Xiaomi in India, and demand doesn't seem to be waning at all. The last time Xiaomi had a flash sale in India, it sold 40,000 units of the Redmi 1S in just 4.2 seconds, and before that 15,000 Mi 3 units were sold in 2 seconds. We should note that as impressive as these sales are for Xiaomi, they also speak volumes about the capabilities of Flipkart in handling tons of orders very quickly. 

So, on one side, everyone complains about the OnePlus method, and on the other, we are writing stories about how quickly Xiaomi sells out. It makes us wonder if OnePlus could have had a far better customer experience by doing what Xiaomi did, and sell 10,000 at first, then ramp up the inventory as demand held. Of course, we don't know if OnePlus is even capable of that kind of production anyway. 

The next Redmi 1S sale in India is scheduled for October 14th. 

source: GSMArena



1. gaara6775

Posts: 738; Member since: May 20, 2014

13.9secs is too long. I was hoping to see it vanishes in 1sec. That would've been the new record .

2. John.v2

Posts: 45; Member since: Sep 08, 2014

brilliant stopwatch work

3. promise7

Posts: 894; Member since: Jul 03, 2013

Both methods suck.

4. mamadathu

Posts: 48; Member since: Mar 01, 2014


9. Tritinum

Posts: 471; Member since: May 06, 2014

err..not really

5. Tziggy14

Posts: 626; Member since: Sep 02, 2014

They should start selling retail now.

6. acn2003

Posts: 27; Member since: Mar 26, 2014

I got one a month ago, it's an awesome phone for the money that we spend (Rs. 5999 =$98), for $98 we are getting 4.7 IPS display 720p, snapdragon 400 quad core & adreno 305 graphics processor, a very nice 8MP camera, 1GB RAM, full day battery backup, with one of the best custom ROM for android.. though the unit is heavy, the build quality is far better than most of the phones which costs double. I dont know, how they make profit out of it!

12. kabhijeet.16

Posts: 894; Member since: Dec 05, 2012

Clearly shows that if you dont go into retail & do not spend millions on marketing & do not target 400% profit, a good smartphone can be offered in $100...

7. dimas

Posts: 3419; Member since: Jul 22, 2014

I also got one as back-up phone, $135 in our country. Loving the extra weight knowing that the unit have an extra durability with decent battery. Try also running nova launcher with it, you'll be surprised how smooth it will react. They make profit because they don't have expensive commercials and paid celebrities like apple and beats. Some people say it's just another cheap Chinese gadget but my brother ditched his mid range samsung phone for this.

8. mayur007

Posts: 593; Member since: Apr 10, 2012

lol another useless trick

10. JMartin22

Posts: 2387; Member since: Apr 30, 2013

Dumb hunger marketing tactics by a mediocre Chinese manufacturer that has gained attention by it's number one position in the region by virtual of it's sheer size. It's terribad looking device anyway.

11. Antonyjoseph

Posts: 217; Member since: Apr 06, 2013

This was the fifth sale (13.9 secs). The last sale on Sept 23 was also 60,000 units (5.2 sec) 1st sale 40,000 units -4.2 secs 2nd sale 40,000 units - 4.5 secs 3rd sale 40,000 units - 3.9 secs 4th sale 60,000 units - 5.2 secs 5th sale 60,000 units - 13.9 secs

13. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

stop the xiaomi madness! i really want to get one but cant!

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