Would you opt-in for free mobile service if it meant advertisements and survey participation?

The ad-supported model for delivering services for free is not new, but up to now at least, it does have certain limitations. We accept free services like Google, Facebook, and Twitter even though the data mining involved is geared solely to deliver targeted ads, often with creepy accuracy to our moods and tastes.

Mobile service based on such a model does not have much of a presence in developed markets, but it could happen. Once such an idea works in one environment, enterprising folks will look at ways to implement the notion in their own back yard.

Take a mobile market like the Philippines as an example. Mobile penetration is over 100%, but almost all of it is pre-paid type service, roughly 96%. On the flip side of that demographic, credit cards have reached roughly 11% of the market.

With such a dichotomy, one could see the marketing challenge with such a deep user base. Pre-paid usage leans toward inconsistent usage, and the lack of credit card usage prevents consumer data mining to target products and identify other trends in commerce. Still everyone has a cell phone, so how do you get more from your subscriber base?

Start by offering free service in exchange for completing web-based “micro-tasks,” downloading smartphone apps, and participate in surveys. A company called YOYO Holdings, based in Singapore, funded by Japanese investors, and focusing operations in the Philippines, is working on such a model. YOYO is marketing its flagship product called Candy.

Candy is an advertising network. Users that sign up for service are given “missions” to carry out. It could be a survey, or checking out a product in the store (or even buying a product). Once the mission is complete, the customer is given a code which is redeemed to reward the account with a “load” (as in re-loading the account).

The service is guaranteed to be 100% free, and in its first eight months of operations, has gained about 75,000 customers. YOYO plans to expand the service to Indonesia and Thailand, and the company has also launched its “Free Topup Club” Android app in Google Play. With that app, users can pick their “missions.”

YOYO Holdings is focused on finding ways to connect with the “next billion” customers, a theme we are sure to see more often as businesses shift more efforts toward these developing markets. Would you opt-in for service like this?

sources: Candy via VR-Zone



12. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Seems like nothing more than a way to exploit poor people.

9. maxmppower unregistered

Great I love being bothered during games,calls and driving,but this is for a good cause

8. Paximos

Posts: 283; Member since: Jul 26, 2012

Hell no, only cheap would opt in.

11. jroc74

Posts: 6023; Member since: Dec 30, 2010

Minus surveys...many of Google services are free and has ads. If done right...this wouldnt be a bad thing. I dont know if you remember Net Zero....or the many free Internet services out years ago. They sucked. If Google was to do something like this...I bet it would be alot better. The key IMO would be what types of ads and the frequency.

7. jroc74

Posts: 6023; Member since: Dec 30, 2010

For my situation...I would in a heart beat.

6. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Not for myself.

4. buccob

Posts: 2981; Member since: Jun 19, 2012

I thought this article would be a Poll....

3. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

I bet the reward is a Facebook app

2. galanoth

Posts: 428; Member since: Nov 26, 2011

Isn't this almost like Google Opinion Rewards?

10. quesoesgrande

Posts: 217; Member since: Aug 03, 2011

Yes, but Google opinion rewards doesn't allow you to get free mobile service, just free apps, movies, music, etc.

1. csoulr666

Posts: 116; Member since: Nov 04, 2013

It might be good as an extra, but not solely dependent on advertising "missions"...............My carrier in India(Tata Docomo) has an app that does this in exchange for talktime

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