With Samsung and Apple buddies again, other tech firms should be nervous
Last August, Apple CEO Tim Cook decided to stop the bloodshed and started to initiate peace efforts with Samsung. The two had been going at each other with patent infringement suits that made the first page of major newspapers. Now, both tech titans are teaming up on certain components which will take business away from the competition.
According to Bloomberg, Samsung will be responsible for most of the Apple A9 chips that will be found in the next iteration of the iPhone. We've gone back and forth on this with some swearing that TSMC will get the A9 business and others insisting that the chip will be coming out of a Samsung factory. According to analyst Ming-Chi Kuo from KGI Securities, TSMC will get 30% of the business which could leave Samsung with the balance. Last year, with Apple and Samsung on the outs, TSMC was responsible for the Apple A8 chip.
A third manufacturer that has been mentioned this year, Global Foundries, has a yield of 30%, well under the 50% required for mass production. With Apple and Samsung working together, the latter has been showing improvement in its Q1 component sales. Samsung is optimistic enough about the future of the business to expand its chip making capacity. On the other hand, TSMC has announced a cutback in its spending.
Another company that is feeling the financial heat from Apple and Samsung's new found love for each other is SanDisk. The latter produces chips for mobile devices like the Apple iPhone and Apple iPad. While Apple was once SanDisk's largest customer, accounting for 19% of its revenue, those days are apparently gone. On April 15th, SanDisk said that it expected to report lower than expected sales for the year as its loses customers for its chips. Apple would certainly be on that list.
For Samsung, its resurgence in chip sales came at a perfect time. 2014 was a poor year for the company's smartphone business as it dropped from contributing 75% of Sammy's profits in the first quarter of 2014 to 37% by the fourth quarter of last year. Meanwhile, chip profits went from accounting for 20% of the company's profits in the third quarter of 2013 to contributing 55% of the profits a year later. Since then, Samsung's chip business has been outperforming its phone business. Although that might change with the success of the Samsung Galaxy S6 and Samsung Galaxy S6 edge, it doesn't take away from the fact that Samsung is growing its semiconductor profits.
Together, Samsung and Apple control 40% of the smartphone market. With Apple turning back to Samsung for its component needs, and Samsung using its home grown chips for its flagship phones (a practice that will continue with the Samsung Galaxy Note 5), there could be dark days ahead for more chip makers that once relied on Apple and Samsung for business. Besides TSMC and SanDisk, Qualcomm is another name that might belong on that list.
But in a strange twist, the San Diego based Qualcomm, which had been using TSMC to produce some of is chips, could be relying on Samsung's 14nm FinFET process for the Snapdragon 820 chipset. Using its cutting edge manufacturing technique, Samsung is able to get a higher yield and produce a superior product. That is one reason why Apple is turning to Samsung and away from TSMC for the A9.
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