Windows 10 Mobile holds 10.9% of the Windows Phone market

Windows 10 Mobile holds 10.9% of the Windows Phone market
As the top cross promotion network for Windows Phone apps, AdDuplex gets to see plenty of data that the average layperson doesn't see. That is why over the years AdDuplex and its founder, Alan Mendelevich, have passed along interesting statistical breakdowns of what is happening underneath the surface of the Windows Phone market.

According to AdDuplex, during June 11% of Windows Phone handsets were being driven by Windows 10 Mobile. That is an increase of .5 percentage points from May. Windows Phone 8.1 is running on a leading 78.8% of Windows Phone models, while 7.4% are still using Windows Phone 8. Units powered by Windows Phone 7.x make up 2.9% of Windows Phone handsets in use.

One piece of data that is not good for Microsoft finds that 75% of Windows Phone users sporting a phone running Windows 10 Mobile, received the latest Windows Phone OS build via an update and not from a new purchase. If you consider that Windows Phone has a market share of only 1% to 3% of the entire global smartphone market, Windows 10 Mobile is not much of a player in the game.

It is not surprising that the Microsoft/Nokia combo is responsible for 98.74% of active Windows Phone handsets. More interesting are the names that follow. Alcatel OneTouch is next with .51%, followed by the .19% owned by HTC. BLU has .15% with others making up .41% of the pie. As for specific devices, the low-end Microsoft Lumia 535 is on top with 13.4% of the Windows Phone market. The Microsoft Lumia 640 follows with 11.9%, and the Microsoft Lumia 550's 11.2% slice of the pie comes next.

Here is an interesting piece of information that you can use next time you're knocking them back at your local pub, and need some interesting trivia to titillate your fellow drinkers. There are three times as many active Lumia 550 units in the wild as there are Microsoft Lumia 950 XL handsets out and about.

Check out the latest graphs, charts and data related to Windows Phone by clicking on the slideshow below.


source: WindowsCentral

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18 Comments

1. IAMBLCKJ3ZUS

Posts: 414; Member since: Sep 29, 2015

Being a Microsoft fan to the fullest prepping my body for the surface phone. I don't see why they just don't push same upgrade method like they do desktop. I think in my humble opinion people who early don't really know how to update to Windows 10 mobile, when on desktop it's like spam.

7. sgodsell

Posts: 7383; Member since: Mar 16, 2013

What is your definition of a Surface Phone? For most they think that a Surface Phone will be an x86 smartphone. The problem is that the current WP ecosystem is based on Arm based apps, and to be more specific they are optimized for Qualcomm processors. So going to a Surface Phone that would run with an x86 CPU, then the existing Arm based WP apps would not run on x86 CPUs. Not to mention there isn't very many x86 touch screen based apps that take advantage of the smartphone screen and sensors. This is why Microsoft came out with Universal apps. So properly designed uapps would be able to run on both x86, or Arm based processors, and scale properly. The developers have to be on board, and start making Universal apps. Naturally this takes time. So that is why you don't see a Surface Phone.

28. pctopgs

Posts: 5; Member since: Sep 12, 2011

The full Windows 10 desktop can be scaled down to a 5 inch screen, at that size only the start menu would need to be displayed. x86 based *windows 10* phone is possible. Intel has the Core M that don't need a fan for cooling. This would be in the surface phone.

18. Switch00

Posts: 536; Member since: Sep 04, 2013

Get a life. And BTW WP sux. Get an android.

29. leKoutei

Posts: 9; Member since: Oct 19, 2013

OOoooooh no, now that you said it, I'll have to throw away my Lumia.

20. justrt

Posts: 446; Member since: Jul 10, 2014

Let's see if the HP Elite X3 makes any impact first. i don't see the Surface phone being much different from it.

2. aegislash

Posts: 1500; Member since: Jan 27, 2015

And how much of the market overall between all OS'? 1%?

3. zunaidahmed

Posts: 1183; Member since: Dec 24, 2011

I think windows mobile has around 2-4% of the market, a 10% of that would be 0.2-0.4%

4. rocketman1

Posts: 99; Member since: May 07, 2016

wow, I remember the time when WM was on 60% of phones and then ms went to sleep and felt comfortable only doing people a favor when they released a half ass effort of wm 6.5 . thats what happened to nokia and bb as well. HTC was selling the same regurgitated garbage over and over, year after year. faggot names like desire prime merge flyer rezound and tons of "one" versions and all of them were the same regurgitated puke. as much as I hate apple (actually just their crap software and that crime against humanity itunes sync app) they came along and changed things for the good. they made everyone wake up and shake in their pants. so I salute them. I can say that we have great phones because of apple entering the phone market in 2007. the smartphone market has come to a peak in terms of features and performance as of late though. btw, I thought I read ms leaving the phone market? they got their staff together for an announcement

5. sgodsell

Posts: 7383; Member since: Mar 16, 2013

At first you talk about others selling the same regurgitated garbage. However what the hell do you think Apple has been doing for the last few years? They are definitely accused of the same crime. I agree with you that Apple shook up the market back in 2007. But ever since then, Apple is following in Androids footsteps. If it wasn't for Android, then Microsoft would have never made their OS free. Not to mention Android allowed startups or unknowns to come into the market. Android also allow better pricing for consumers. But the best part is all the latest tech comes to Android first. So I have to salute Android.

11. newuser1

Posts: 276; Member since: Dec 10, 2010

I won't say any of the OS is best. WP not gaining market percentage because the phones are always at high price. Less than worldwide 10% android phones can get latest update because updates come from different carrier and company. Users choose to buy new phone because updates never come. then more and more android phone come to market. People buy iphones only because they want to follow the hype of iphones fans. Let consumers make their own decision. stop yelling about android.

15. sgodsell

Posts: 7383; Member since: Mar 16, 2013

WP is not gaining market share because it's always high priced? Where have you been? You can buy a Lumia 550 for $99, or buy a Lumia 950 XL and get a free Lumia 950. There is always sales on for WP or W10M. Clearly it's not the pricing. It has to do with anything other than pricing. Oh, maybe it's the apps ecosystem. Or maybe it's when Microsoft promised updates on some WP 8.1 devices but didn't deliver. Or maybe when they first released W10M, it was a buggy rats nest. Microsoft cannot afford to piss off its customers anymore, because the customers have other viable options to use, like iOS or Android.

19. rocketman1

Posts: 99; Member since: May 07, 2016

android and ios both suck. there isnt anything good out there, a lot of bugs in these and tweaking cant be properly done many times. I cant disable the stupid beep it gives me when my lg g4 reaches 100% charge. I sleep badly and man that thing is annoying as hell in the middle of the night. the biggest crime is the notification for a print screen with android. why do I need a notification of every fart the phone does? you took a dump, you screwed that woman. why is all these nonstop swiping to remove that crap necessary. why is the phone harassing me with nonstop notification? apple sucks ass and android sucks ass. non have cared to give us users an OS that we need. they give us all kinds of crap they want. but apple started it all and yes apple has copied android with a lot, like having a drop down quick toggle only TILL iOS 7! that says it all. I have used apple phones an I will not goback to that horrendous itunes sync software thats overly complicated. its a crime against humanity. say what you want but everyone copied styling cues from apple. metal and glass all around. thats apple. as much as I hate them thats fact. and you know , android on the same made no difference because when apple at 2007 came out, thats it, they moved everything. it wasnt android and it wasnt MS, apple brought the wow factor (then) that made everything different. like or hate it, its fact. if apple didnt get into it, wed still be with mediocre phones like htc nokia and bb made.. f**k the software. its not relevant. did you see how fast ms got into high gear as soon as apple phone was released? how fast they worked on wm7? salute whothephuck you want, if it wasnt apple coming into the scene the phones would not look and perform like they do today. their styling cues what drove things forward. the ooo and ahhh was what did it. thats what moved things to where they are now. at 2007, things were stale and all the phones were the same. and im telling you that I have disgust for apple. I also think android is crap though.

14. arenanew

Posts: 286; Member since: Dec 30, 2013

what is youtube

22. Schmao

Posts: 365; Member since: Jul 05, 2009

Windows on phones has been an epic failure. I wanted to give it a shot, but...

24. johnh3

Posts: 143; Member since: Aug 23, 2012

I think Windows 10 Mobile are fine with the latest update. Many of the core apps are updated to like the maps etc..A "tap to payment" solution are on its way to.Windows 10 Mobile was very buggy at launch so it got a bad reputation. But now the price on Lumia 950 and XL, 550 etc have dropped a lot. I am mostly using Android but I can see a future for Windows 10 Mobile after all.

25. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

I had such hope for a mobile Windows solution back in the day. Back in the days of the HD2. Seemed to be potential. And then every following mobile Windows iteration also seemed to have potential... but, then nothing ever really materialized.

27. jroc74

Posts: 6023; Member since: Dec 30, 2010

Fragmenta... Seriously, fragmentation was only supposed to apply to Android. Every time I turn around Win Mo and Android are looking more n more similar. Which IMO is a good thing for both. Android really is an evolution of the old Win Mo: widgets, home screen replacements/launchers, easy to root your phone, etc.

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