Will the App World live on after Verizon starts their own app store?

This article contains unofficial information.
Will the App World live on after Verizon starts their own app store?
RIM’s BlackBerry App World may soon face some stiff competition in the form of one of their closest partners which may ultimately make them rethink their strategy. Verizon and RIM have a profound relationship that have deep roots extending far enough for the eyes could see, but that may soon change when Big Red debuts their very own branded app store. It’s been heard that roughly 80% to 90% of App World’s user base consists of Verizon customers – so it may clearly dictate who has the overall leverage in making decisions. Verizon’s Ryan Hughes, VP Partner Management, has said in an interview that the soon to be Verizon store will be the sole marketplace for devices sold by the company – taking precedence over others like the App World. We’ll most likely see devices being outfitted with the Verizon app store while sales representatives would offer it heavily – meaning there would be little hope for the App World to come preloaded in the future. Big Red’s stance is even supplemented with over 3,500 developers already signed up to publish to them, plus throw in the fact that purchased apps can be billed, makes little chance for the App World to make a stand. Sure you’ll always have that ability to manually download the App World onto the device, but there are consumers out there that would overlook it when being bombarded with Verizon’s offerings.  In any case, RIM will really need to do something in order to keep the App World enticing enough for people. Now this won’t affect only the App World, but Microsoft’s own Windows Marketplace may also see something coming down in the pipelines – we’ll see what happens then.

via BlackBerry Cool & Mobile Entertainment



















FEATURED VIDEO

12 Comments

1. Fan_of_Fanboys

Posts: 101; Member since: Nov 13, 2008

Wow, 80-90%? So either other carriers BB are not coming pre-loaded, their customer/tech support is not pushing App World, or VZW sales a ton a BBs. I hope this does not mean VZW w/ lose out on getting new high-end BB. They have being doing well in that regard last year or so.

2. lsutigers

Posts: 832; Member since: Mar 08, 2009

80-90% thats a huge # if true, but I think I read somewhere that Sprint/Nextel have the most BB's as they are the #1 business carrier.

3. trevor83

Posts: 19; Member since: Oct 07, 2009

Nextel WAS #1 in business but not with smartphones. Sprint put an end to all that.

4. vzw fanman

Posts: 1977; Member since: Dec 11, 2008

the bb app world sucks.

7. rhomaion

Posts: 187; Member since: Sep 23, 2009

Lol! If you knew anything of why blackberry is the #1 selling brand in America then you would know why the app world doesn't sell a lot of apps let alone have alot. Go buy an iPod Touch idiot.

10. vzw fanman

Posts: 1977; Member since: Dec 11, 2008

blackberry is not only business users like it use to be, all age groups are starting to get into blackberries, therefore there should be more apps. why am i an idiot for saying that?? btw, i have a DROID. :-)

11. deschats

Posts: 193; Member since: Jun 09, 2009

I to have a DROID, and I'm telling you the Android app store, and I hate to admit it, Apple's app store are way ahead of BB.

5. theGodpapa

Posts: 181; Member since: Dec 15, 2009

agreed app world is dead right now

6. uknow85

Posts: 38; Member since: May 28, 2009

when is this coming and if its like the vzapp that comes like on the omnia that used to suck so idk

8. YouLostTheGame

Posts: 441; Member since: Dec 11, 2008

This doesn't bode very well for those of us on VZW that would like to see the iPhone come over. If this is true, then I'd say the chances of the iPhone making it to VZW are pretty slim. The App Store is the bread and butter for the iPhone, and I don't think Apple would allow their device to be sold on a network where it doesn't come preloaded. But who knows...only time will tell what's REALLY going to happen.

9. Big Red

Posts: 101; Member since: Dec 12, 2008

"Verizon and RIM have a profound relationship that have deep roots extending far enough for the eyes could see" Seriously!? Writing like this is why I come to this site. Phonearena = fail "Far enough for the eyes could see". Love it.

12. Doakie

Posts: 2478; Member since: May 06, 2009

so theres talk of the BB App World and Windows Marketplace dying. But no word on the Android Marketplace, or the WebOS App Catalog? I imagine that the statement of "Verizon’s Ryan Hughes, VP Partner Management, has said in an interview that the soon to be Verizon store will be the sole marketplace for devices sold by the company" means that the Android Marketplace and WebOS App Catalog also will be effected by this, and why would anyone care about the BB App World or the Windows Marketplace and not even mention the Android Marketplace when its got the 2nd largest amount of applications on any mobile platform?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.