x PhoneArena is hiring! Reviewer in the USA
  • Hidden picShow menu
  • Home
  • News
  • Waze founder speaks candidly about being under Google's umbrella

Waze founder speaks candidly about being under Google's umbrella

Posted: , by Michael H.

Tags :

Waze founder speaks candidly about being under Google's umbrella
Waze has been one of the more popular navigation apps for a while now, and not too much has changed in that app experience since the company was purchased by Google. Like other Google acquisitions like Motorola and Nest, Waze has been left to operate independently, but with the additional resources of Google behind it; and, recently Waze founder Noam Bardin was fairly candid about what that relationship is like.

First, Bardin joked that he's not too worried about making money now that the company has the backing of Google; but, eventually during the interview with Jessica Lessin, editor of The Information, Bardin opened up a bit more. He talked a bit about the new pressure that has been placed on himself and his team since becoming part of the Google empire. While Waze has been left to run independently, and he no longer needs to worry much about making money, his perspective on the business has changed, saying:

If you look at it now from the Google perspective, how do you make billions of dollars? Hundreds of millions doesn’t count anymore, how do you make billions? And that’s the question we’ve been tasked. Is this a Google-scale business or is this a nice business for a startup?

That is a big question, and a huge shift in perspective for a team of just a handful of people. Obviously, Google must believe that the business can scale, or else it wouldn't have spent around $1 billion for the company and its product. 

source: Re/code

  • Options

posted on 21 Jan 2014, 17:45 4

1. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)

I'm just glad that Waze is available on my 1520 despite the pathetic bickering between MS, and Google...

posted on 21 Jan 2014, 18:59 2

2. Arthurhkt (Posts: 579; Member since: 19 Apr 2012)

As much as i love Android and Windows Phone(and of course iOS and BlackBerry), i must say that i hope one day both of them should stop pointless hatred toward each other, i do understand that as a company they need competition, not a competition that bring nothing but trouble to the end user, but competition that bring benefit to us. With that i hope both of them at least can made some peace and bring the benefit to us, shouldn't their main target was to bring more user under their service? Regardless of any platform.

posted on 21 Jan 2014, 21:05 4

4. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)

Yep❕❕.. And, it also would be nice if a few members would stop being petty, and having hatred, for other platforms... We can't expect them to change if we aren't willing to....

posted on 21 Jan 2014, 19:22

3. joey_sfb (Posts: 6533; Member since: 29 Mar 2012)

I am glad that waze is available in wp platform too. In fact, I hope to see Google and Microsoft come to terms with one another. Both has the rights to compete but do it constructively.

posted on 21 Jan 2014, 21:06

5. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)


posted on 22 Jan 2014, 16:22

6. Augustine (Posts: 1043; Member since: 28 Sep 2013)

Great interview! I really like Waze and I agree with Bardin that searching has room for improvement. As a matter of fact, when I need to search for a place or to navigate to it, I just use Google Maps. On the other hand, when commuting or driving around an area I know, I often run Waze to be warned about traffic and speed traps.

posted on 23 Jan 2014, 00:06 1

7. Stuntman (Posts: 836; Member since: 01 Aug 2011)

The search has definitely improved ever since Google bought Waze. I am able to find locations with much greater success now than before.

I actually turn Waze on almost every time I drive. I feel that I get a great experience from the crowd sourcing data Waze compiles. Like the interview says, it has saved me time on my commute, especially in the past year where there was major construction on my normal route.

Want to comment? Please login or register.

Latest stories