Waze founder speaks candidly about being under Google's umbrella

Waze founder speaks candidly about being under Google's umbrella
Waze has been one of the more popular navigation apps for a while now, and not too much has changed in that app experience since the company was purchased by Google. Like other Google acquisitions like Motorola and Nest, Waze has been left to operate independently, but with the additional resources of Google behind it; and, recently Waze founder Noam Bardin was fairly candid about what that relationship is like.

First, Bardin joked that he's not too worried about making money now that the company has the backing of Google; but, eventually during the interview with Jessica Lessin, editor of The Information, Bardin opened up a bit more. He talked a bit about the new pressure that has been placed on himself and his team since becoming part of the Google empire. While Waze has been left to run independently, and he no longer needs to worry much about making money, his perspective on the business has changed, saying:

That is a big question, and a huge shift in perspective for a team of just a handful of people. Obviously, Google must believe that the business can scale, or else it wouldn't have spent around $1 billion for the company and its product. 

source: Re/code



7. Stuntman

Posts: 843; Member since: Aug 01, 2011

The search has definitely improved ever since Google bought Waze. I am able to find locations with much greater success now than before. I actually turn Waze on almost every time I drive. I feel that I get a great experience from the crowd sourcing data Waze compiles. Like the interview says, it has saved me time on my commute, especially in the past year where there was major construction on my normal route.

6. Augustine

Posts: 1043; Member since: Sep 28, 2013

Great interview! I really like Waze and I agree with Bardin that searching has room for improvement. As a matter of fact, when I need to search for a place or to navigate to it, I just use Google Maps. On the other hand, when commuting or driving around an area I know, I often run Waze to be warned about traffic and speed traps.

1. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I'm just glad that Waze is available on my 1520 despite the pathetic bickering between MS, and Google...

2. Arthurhkt

Posts: 728; Member since: Apr 19, 2012

As much as i love Android and Windows Phone(and of course iOS and BlackBerry), i must say that i hope one day both of them should stop pointless hatred toward each other, i do understand that as a company they need competition, not a competition that bring nothing but trouble to the end user, but competition that bring benefit to us. With that i hope both of them at least can made some peace and bring the benefit to us, shouldn't their main target was to bring more user under their service? Regardless of any platform.

4. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Yep❕❕.. And, it also would be nice if a few members would stop being petty, and having hatred, for other platforms... We can't expect them to change if we aren't willing to....

3. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I am glad that waze is available in wp platform too. In fact, I hope to see Google and Microsoft come to terms with one another. Both has the rights to compete but do it constructively.

5. rodneyej1

Posts: 3576; Member since: Jul 06, 2013


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