Watch a short video ad and get 30 minutes of ad-free Spotify streaming

Watch a short video ad and get 30 minutes of ad-free Spotify streaming
How much is 15 seconds or 30 seconds of your undivided attention worth? According to music streamer Spotify, it is worth 30 minutes of ad-free streaming. "Sponsored Sessions" is what Spotify is calling this advertising plan. Major advertisers like Coke, Ford, McDonald's and Universal Pictures will be the first global advertisers to use it. Kraft, Target and Wells Fargo will run ads in the U.S. only.

The program will be tested in the fourth quarter of this year. Spotify is charging advertisers a premium amount for the spots to make up for the ensuing 30 minutes of ad-free streaming. The company said that it tested out various lengths for its "Sponsored Sessions," and discovered that 30 minutes of ad-free music is enough incentive to get its subscribers to watch a video ad for as long as 30 seconds.

If all go right with the tests, the ads will roll out on a regular basis in the first quarter of 2015. Spotify is trying this out on its mobile platform first, because that is where the fastest growing traffic is for the streamer.



source: Spotify via AdAge, Engadget

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5 Comments

1. quyenqchau0813 unregistered

hm.... interesting this may actually works. Watch videos ads in the morning and use all of them when driving to school. Especially if you want to skip songs that are overplayed on Spotify (cough ... All of me ... cough)

2. ilayron8

Posts: 22; Member since: Apr 15, 2014

So wait, does this means that if I will be watching 30 seconds ad, I will be getting 30 minutes of Spotify premium?

3. johneevo

Posts: 6; Member since: Jan 05, 2012

That's not how I read it. You watch a 15 to 30 second ad and then get 30 minutes of no ads, but you will still be limited to 6 skips (or whatever the exact number is) per hour. I doubt they are not going to give you Spotify premium without you paying for it, short of the free trial that they offer.

5. ilayron8

Posts: 22; Member since: Apr 15, 2014

Will I be able to play music on mobile without shuffle?

4. strudelz100

Posts: 646; Member since: Aug 20, 2014

Any song you want is on the internet for free, available to store locally and playback without using mobile data.

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