WSJ: Apple tells its supply chain to prepare for an initial build of 85 million-90 million iPhone 6s units

WSJ: Apple tells its supply chain to prepare for an initial build of 85 million-90 million iPhone 6s units
According to this morning's Wall Street Journal, Apple believes that the success of the Apple iPhone 6 and Apple iPhone 6 Plus will continue over to next year. The company has reportedly told its suppliers to build enough components for a record-setting initial run of 85 million to 90 million handsets by December 31st. Apple is expected to keep the current screen sizes for the new models, which means the Apple iPhone 6s will feature a 4.7-inch glass and the Apple iPhone 6s Plus will carry a 5.5-inch display. Last year, Apple ordered 70 million to 80 million units for the initial run of its current models.

It was the increase in iPhone screen size from the 4-inches used on the Apple iPhone 5s, Apple iPhone 5c and Apple iPhone 5 that brought out heavy demand for the new handsets. During the 2014 holiday quarter, Apple sold a record 74.5 million iPhones.

Apple strongly believes that it has a game changing feature to offer on the next-generation iPhones with Force Touch. Currently used on the Apple Watch, Force Touch allows the device to differentiate between a hard tap and a light tap on the screen. Other rumored changes include the use of Series 7000 aluminum, also employed by Apple's timepiece, which would prevent the new units from bending. The rear camera is also believed to be getting a bump from 8MP to 12MP. The iPhone 6s and iPhone 6s Plus will be powered by the new A9 chip and will have 2GB of RAM inside. A new Rose Gold color is expected to be offered for the next-gen iPhone models.

The latest rumor has the Apple iPhone 6s and Apple iPhone 6s Plus both becoming official on September 11th. Both models could then be released on September 18th.

source: WSJ

Related phones

iPhone 6s
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1715 mAh(14h 3G talk time)
iPhone 6s Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 2750 mAh(24h 3G talk time)

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52 Comments

1. SirYar

Posts: 351; Member since: Jul 02, 2014

You would have thought Apple got a discount for buying in bulk...

2. wando77

Posts: 1167; Member since: Aug 23, 2012

I thought ios was about simplicity. If people have to remember loads of different pressure touches for loads of different things then I guess it won't be simple anymore.

6. bucky

Posts: 3774; Member since: Sep 30, 2009

You would think so, but something tells me that Apple will find a proper way to implement it just as they always have. If the implementation doesnt make sense then they will hold off instead of just smashing it all together and hoping the tape holds.

27. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Of course something tells you that. YOU are that something.

28. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yea because it worked out perfect for the Apple Watch.

46. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Lol, they won't find "a way" because they haven't found a way to make things better since Jobs died. They have been resting on their past greatness for the last few years without much substance to show for it.

9. MrHate

Posts: 317; Member since: Feb 09, 2015

Wow judging without even knowing anything. Keep it up.

36. Commentator

Posts: 3722; Member since: Aug 16, 2011

"Loads" of different pressure touches? If this is anything like the Macbook and Watch it will be exactly two: normal pressure, and slightly more pressure. Suuuper complicated stuff...

3. bucky

Posts: 3774; Member since: Sep 30, 2009

Apple, just add a bit more ram, a bump in camera quality (pixels not really a necessity) and a bump in battery life and I will grab one. Also, please give me an updated Apple tv 4 while youre at it,

29. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

FALSE. MEGAPIXELS do matter. Apple's 8MP shooter doesn't even take better pictures than Samsung own ISOCELL camera on the Galaxy S5. I am not saying they are on the top of the list. I would say, out of the top 5 things that make a camera better, pixels would be right in the middle of the 5. My list would be: Aperture Size Shutter Speed MegaPixels Lens Size Lens brand

57. sgtdisturbed47

Posts: 965; Member since: Feb 02, 2012

Megapixels matter to YOU. Not everyone else. It's still a matter of marketing numbers. When these photos taken with more megapixels are uploaded to FB or sent via pic message, they're chopped down in size and compressed, which causes a loss in quality again. What are most people doing with their duckface selfies? Instagram, FB, Snapchat, pic message, etc. For these extremely common methods of sharing photos, megapixels mean absolutely nothing. Aperture size, sensor quality, and image processing translate info a nicer looking duckface.

56. Cicero

Posts: 1108; Member since: Jan 22, 2014

You know that usually the iphone customer doesn't care about ram, megapixels and other hardware stuffs. Beeing simple in terms of use and beeing recognized by others that you are carrying an iphone it's enough.

4. j2001m

Posts: 3061; Member since: Apr 28, 2014

Hahahahahahh, not going to happen

5. CreeDiddy

Posts: 2135; Member since: Nov 04, 2011

This is the bottom line....Apple orders the quantities to supply through Q1 2016. Here is what will happen... iPhone 6 becomes $99 on 2-year contract. Possibly free with a trade in of any smartphone incentive. iPhone 6 Plus becomes $199 on 2-year contract. Possibly $99 if they trade in any smartphone incentive. They will sell roughly 6/6S around 20-25 million within Q4 2015. Once the 6S/6S Plus releases they will sell roughly 55-60 million. This is how they beat their record number of sales year to year. This has nothing to do with the current model selling 80-90 million by the end of the year. That's impossible for Apple to perform.

7. nctx77

Posts: 2540; Member since: Sep 03, 2013

Who said anything about the current model selling 80 to 90 million by the end of the year? It said they ordered 80 to 90 million 6s/6+s. Considering that they sold 75 million during the first quarter of the iPhone 6/6+, this makes sense. Remember how back ordered these phones were? They probably would have cleared 90 million in the first quarter had they been widely available.

31. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

That is false, they did not sell 75M uPhone 6 and 6 Plus models in Q4 2014. They sold 75M iPhone's period. They never tell you which models sold how many. But here is a fact. Apple sold roughly 200M iPhone for 12 months. Apple sells roughly 35-40M phones per quarter on average. There is no way Apple made enough phones to sell in one quarter vs what they sold all year. In fact NO OEM CAN DO THIS. There is no way, Samsung could sell more S6's in one quarter, than all the presold S5 models. It is simply impossible due to several factors: A: Time of production to actual release day. Apple can't even product 75M of pne model in just 2.5 months. Fact, it was just announced the 6S and 6S plus just went into product this month. September is the release day. If Apple could build 75M phones of one model in just 2 months in production, there would never be a shortage of phone. Whatever you're smoking, either give me some or stop smoking it. Samsung has 5 times the factories as they have their own and they use Foxconn. Apple typically uses Foxconn and I forget the other. Even with a factory staying open 24/7, in 2 months I would get they could only make roughly 10-20M phones top and that's being generous. Samsung makes many more model, yet rarely has a shortage. The S6 Edge was the only one I heard of that was short, due to A: Samsung under estimated the demand the device would have and B: They OEM they used to make the glass had a hard time with high numbers and Samsung had to request another company to make the glass as well. Even Samsung can't produce as many of a single model in just 2 months. Dude, you must be high if you think Apple sold 75M iPhone 6/S from Sept to Dec 31st.

42. gaming64 unregistered

They sold 74.5 M iPhones in Q1 this year and they were able to meet demands this year. And your whole essay can be trimmed down if your insecurity at Apple can at least be toned down.

51. Canaan

Posts: 351; Member since: May 25, 2014

Actually for Q1 of 2015 it was 61 million of all iPhone models, the 74.5 million number is for Q4 of 2014 and that number does include all iPhone models as well. Not to diminish Apple's success because I'm sure that 80% of those numbers came from the new 6/6+ (basing this from the analysts estimates which do include individual iPhone sales per model).

8. jellmoo

Posts: 2541; Member since: Oct 31, 2011

I'm sure it will really well and be the top selling device of the year, but not at that level of units.

10. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Force touch is a gimmick

16. NexusX

Posts: 613; Member since: May 16, 2013

samsung is making one as we speak

17. bucky

Posts: 3774; Member since: Sep 30, 2009

Sforcetouch

32. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Why, All phones have force touch already. The longer the pressure the force. The difference is assigning a function to the touch type. I don't expect Samsung will do the same because the technology has already been done before. They dont even use it on their monitors. I've tried I on the Apple Watch and its cumbersome.

43. gaming64 unregistered

Every new thing from Apple is a gimmick to Android users finally have theirs.

48. bucky

Posts: 3774; Member since: Sep 30, 2009

This.

11. darkkjedii

Posts: 30902; Member since: Feb 05, 2011

Hope the 6s, and ios 9 are better than the 2014 offering. Apple! Please step it up.

25. Furbal unregistered

I sold/returned 2 6+'s, overall good phone but was not pleased with any phones over the past year. S6 and G4 included. Bad year for upgrades I suppose...went back to my G3 and waiting for my Passport to get here Friday.

30. darkkjedii

Posts: 30902; Member since: Feb 05, 2011

Still rolling with my edge and 6 plus. The 6 plus has been disappointing due to ios 8, the edge is fantastic, save for the very bad battery life. It's too late to take either back, plus I like em both overall. Apple needs to hit a homer with the S, or I'll wait for the 7. The Passport is gorgeous, played with one in AT&T.

12. Ruturaj

Posts: 1484; Member since: Oct 16, 2014

I guess no one wants to buy new device this year, a lot of people bought phone last few years and devices look well and good. Most of the 5S people will be happy, many upgraded to 6 so they are happy. Those who wanted to switch from android but didn't because of screen size, switched last year. This year very few 6/6+ owner, most of 5 and 5S owner (which are very few I guess), and some android users (because of some new features from ios 9 and didn't switch because of bendage or initial bugs) will switch.

18. Salazzi

Posts: 537; Member since: Feb 17, 2014

You should have learned by now to not underestimate Apple. Every year people say the same thing, yet record sales are still reached.

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