Viva Móvil by Jennifer Lopez is a new premium Verizon retailer focusing on Latino consumers

Viva Móvil by Jennifer Lopez is a new premium Verizon retailer focusing on Latino consumers
So far this CTIA, it’s been a relatively quiet show, but out of all the major wireless carriers, it’s been Verizon who has been somewhat active. Today, at Big Red’s CTIA press event, a new partnership was announced in collaboration with Brightstar, a global distribution and services company, and Moorehead Communications, Verizon’s largest premium retailer, to bring out Viva Móvil by Jennifer Lopez. Yes, you read that right folks, it’s none other than JLo from the block taking helm.

Essentially, Viva Móvil is a new premium wireless retailer that caters to Latino consumers, giving them the ability to buy all the latest smartphones, tablets, and other gadgetry from Verizon’s stable. In addition to having Viva Móvil stores where consumers can purchase product, there will also be a unique shopping experience through its Facebook page. However, if you do happen to set foot into a store, which JLo says that there will be one opening soon in a corner somewhere in New York, customers will be greeted by staff that are bilingual.

So far, there’s no word on where we’ll be seeing these new stores popping up across the country, but for the meantime, they’re slated to launch in markets such as New York, Los Angeles, and Miami. However, Viva Móvil’s online portals ( & Facebook) are active right now.

source: Viva Móvil


Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless