Viva Móvil by Jennifer Lopez is a new premium Verizon retailer focusing on Latino consumers

Viva Móvil by Jennifer Lopez is a new premium Verizon retailer focusing on Latino consumers
So far this CTIA, it’s been a relatively quiet show, but out of all the major wireless carriers, it’s been Verizon who has been somewhat active. Today, at Big Red’s CTIA press event, a new partnership was announced in collaboration with Brightstar, a global distribution and services company, and Moorehead Communications, Verizon’s largest premium retailer, to bring out Viva Móvil by Jennifer Lopez. Yes, you read that right folks, it’s none other than JLo from the block taking helm.

Essentially, Viva Móvil is a new premium wireless retailer that caters to Latino consumers, giving them the ability to buy all the latest smartphones, tablets, and other gadgetry from Verizon’s stable. In addition to having Viva Móvil stores where consumers can purchase product, there will also be a unique shopping experience through its Facebook page. However, if you do happen to set foot into a store, which JLo says that there will be one opening soon in a corner somewhere in New York, customers will be greeted by staff that are bilingual.

So far, there’s no word on where we’ll be seeing these new stores popping up across the country, but for the meantime, they’re slated to launch in markets such as New York, Los Angeles, and Miami. However, Viva Móvil’s online portals ( & Facebook) are active right now.

source: Viva Móvil



1. deadstroke

Posts: 113; Member since: Jan 22, 2013

screw jlo

48. jcarrigan unregistered

Arent all verizon(corporate or authorized) forced to speak spanish anyways. They will give a kid with a criminal background a job if he can speak spanish over a college graduate or someone with years of wireless experience. Maybe ifi go to france or italy i should continue speaking english and the country will cater to oh okay so its just the US thats retarded.

2. lovesamsung9x unregistered

this was damn racist event


Posts: 3131; Member since: Jan 12, 2010

lol people would be throwing a fit if they made a special event for white people. I don't understand why they would have to make any events for any races when it comes to cell phones. What does race even have to do with it?

4. ThePro

Posts: 26; Member since: Nov 03, 2012

I'd suspect that it is related to speaking spanish, so that the people in the stores speak spanish? As a Latino, I say that it's sad that we have someone like Jennifer Lopez representing us

50. jcarrigan unregistered

as a white person with half my family mexican/african amaerican and the other half white. Im ashamed that we have stooped so low as to cater to a specific language or race.

12. Dorothy69

Posts: 498; Member since: May 21, 2013

And, ironically, this is a "race" created by the American Media because if you go abroad or even to South America it doesn't exist; you're still considered either White (Caucasian), Black (Negroid), Asian / Mongoloid (Eastern Asian), Indian (or, Indigenous) or mixed. U.S.A. is the only country on Earth that makes a language into a "race".

51. jcarrigan unregistered

pretty much. american is entirely wayyyy to politically correct for my taste. What happened to just being honest in what we see, its not racist. im white, my first cousin is black, my other cousins are asian or mexican. whats wrong with saying that. now i have to say the white equivalent, or i have to say latino, or african american, or native american. i have a cousin whos family was from belize and he is the darkest man i know and im not allowed to call him black i have to call him belizian?

22. Birds

Posts: 1172; Member since: Nov 21, 2011

I'm sorry but tell me when Latino people suddenly became a race. That simply makes no sense to say. Being Latino is more of a country based thing rather than a racial thing. Look at Zoe Saldaña. She is afro-latino. Look at Shakira, she is a White Hispanic. Latino is defined by those born in a Latin country or country that speaks Spanish, predominantly such as Argentina, Bolivia, Columbia, Spain, Mexico, Cost Rica and many more. People born in a Spanish speaking house hold can be labeled Latino, despite the race. My best friend is a Chinese Mexican and all he speaks is Spanish. And to be honest, this is a good idea. I'm worried for the execution but as for as ideas go, I like it. I know many of my friends parents don't know English or aren't fluid in it. And considering how expensive Verizon is, this plan should have been in the works.

28. Dorothy69

Posts: 498; Member since: May 21, 2013

Sorry Sir, but in ignorant United States of America, a language is a "race". Shakira is not White Hispanic as, that's something also created by the labeling media here in the U.S. Shakira is actually mixed; she is part Caucasian (her mother is White Colombian of Spanish descent) and her Father has some Middle-Eastern influence (but, I'm not 100% certain so, don't quote me). But if you want an excellent example of a White Spanish-speaking Caucasian Colombian you can look to either Maritza Rodriguez or Catherine Siachoque; they both are White. Catherine's husband, Miguel Varoni is of Italian descent by Father and Spanish descent by Mother, respectively. You are 100% correct on Zoe Saldana, she is of mixed Spanish and African descent and she was either born in Dominican Republic or her parents were; not to say that there aren't any Whites in Dominican Republic. In fact, there are many blond or brunette blue-eyed or green-eyed Dominicans. Unfortunately, they are not the ones that make it to the U.S.

33. ThePro

Posts: 26; Member since: Nov 03, 2012

Well, I'm like whiter than most ''white'' americans, when I compare side-to-side (I'm of russian and italian origin), and yet, being born in latin america makes me an ''Hispanic'', I find is horribly stupid.

38. Dorothy69

Posts: 498; Member since: May 21, 2013

That's my point exactly; I am Colombian-American with Spanish, French, Italian and Dutch ancestry. My nose is straighter/narrower/pointier than just about anyone I know; I've even been accused of having had rhinoplasty work (nose job). I've even been accused of being Irish or Russian; I even had an Irish woman once (straight off the proverbial boat) say to me, "gee you're just as white as me, are you sure you're not Irish?" This is only going to get worse as, most of America is ignorant to the fact that Spanish is just a language (just like English, Italian, Russian, etc) and not a "race".

46. Yodaa

Posts: 21; Member since: May 22, 2013

I'm getting real tired of your s**t dorothy

47. Dorothy69

Posts: 498; Member since: May 21, 2013

You must be one of those half breeds who benefit from being grouped into a language.

52. jcarrigan unregistered

dorothy you make a great point.

60. Birds

Posts: 1172; Member since: Nov 21, 2011

Lol, I felt like that should have been addressed because as an afro-latino myself I never saw being Latino as a race. It kind of made me laugh to see people calling this racist over something simply linguistic. Anyone can be Latino (though I say that cautiously). I have a cousin who is extremely dark in complexion but doesn't know a word of English. I also have an aunt who is from Portuguese decent but is Latino as well, being born and raised in Puerto Rico. Where I live now, the stereotype of the Latino "race" is grey eyes, yellow skin, and long curly hair. Most of my cousins turn heads when they are seen in public speaking Spanish but look like a stereotypical black person. It goes to show how uncultured this nation is. But thanks for the Shakira rectification.

62. ThePro

Posts: 26; Member since: Nov 03, 2012

Thing is, when you register for anything (Take AP exams, for example), you have to put ''Latino'' on the race section, I asked atleast 2 people before doing it, and yes, it's latino. Take the same thing, and put it with state exams, school sign up, services sign up, college.

63. Dorothy69

Posts: 498; Member since: May 21, 2013

You know, it is illegal here in the U.S. for anyone to force you to check a "race/ethnic" box. Even with the U.S. Census, you can refuse to answer if you feel you don't comply with the choices or simply don't want to engage in cultivating the ignorance.

49. jcarrigan unregistered

Exactly. we have black history month, we have asain appreciation month. we celebrate cinco de mayo in america, can someone explain to me how its racist to have anything with white in it and specifically in it. thats a very hypocritical. and they should keep race out of it, you strike a good point my frined.

45. terabyteRouser

Posts: 457; Member since: Oct 18, 2011

lots of companies target groups of people. its standard business practices. the only difference is, is that they don't make it an announcement.

5. emadshiny

Posts: 1144; Member since: Dec 05, 2012

Why there is no image from back view?! damit!

6. Chakra

Posts: 136; Member since: Dec 02, 2009

Because latin people can't just walk into a Verizon store and get some product? "Focusing" on a certain race, WITHOUT cultural or race relevance, is just another form of racism. It's technically no different than denying service because of race. Only JLo would associate herself with something so low class.

8. ThePro

Posts: 26; Member since: Nov 03, 2012

People in Verizon stores don't speak Spanish. But a lot of local artists live between america and their base country, I can think of atleast 3 or 4 of them from my country. I still don't defend something so stupid as to a store like that. You can just go to a Verizon store in a latino neighbourhood (Maybe get the phone robbed the second you come out, but ok), and buy it from there.

11. johnriii

Posts: 248; Member since: Oct 17, 2011

I know five bilingual verizon reps in KC alone. that's in two stores. not to say that it's a requirement, but i know that they know it's a benefit to them to have bilingual people in their stores. this was an announcement they could have made via twitter.

53. jcarrigan unregistered

every verizon store i have ever been in California, Oregon, Washington, Nevada, and Utah have half the staff speak spanish. the other half are upper managment. in utah ive seen some that they spanish speaking cant speak, understand, or write english!

7. Droiddoes unregistered

UM...what exactly is preventing latinos from buying phones currently? What special needs would they have over any other American citizen? "customers will be greeted by staff that are bilingual" Ah, there it is.

9. johnriii

Posts: 248; Member since: Oct 17, 2011

I REALLY, REALLY hope this wasn't the big annoucement. if so, there are tons of verizon/HTC fans who just jumped off of buildings nationwide.

16. roldefol

Posts: 4744; Member since: Jan 28, 2011

I hate to say "I told you so" but... The Verizon HTC One is not coming. It just isn't. Not this summer. Verizon is sticking with the 5" Droid DNA (Butterfly) brand. That's not a bad thing for customer choice or for Verizon customers, although it hurts HTC's attempt at unifying its flagships.


Posts: 3131; Member since: Jan 12, 2010

Other than a slightly larger display, the HTC One beats the Droid DNA in every other department. Bigger battery, more memory storage(16 vs 32gb), better camera, better processor, and Sense 5, etc. The DNA was rushed out for bragging purposes of being the first 1080p display on the US market.

19. roldefol

Posts: 4744; Member since: Jan 28, 2011

I think they did a much better job with the DNA (essentially a One X+ with 5" 1080 screen) than the Rezound (essentially a Sensation with 720 screen). The design, quality and performance are solid, and reviews have been stellar. The main thing holding back the DNA is the storage.

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