Verizon Selects will target ads based on your mobile data usage

Verizon Selects will target ads based on your mobile data usage
Any time Facebook or Google change a word of their privacy policies, people tend to go bananas, but a while back Verizon said it would start collecting data on your mobile browsing and data usage, and only a few people cried out until it was said that Verizon could be selling your data. Now, the fruits of that effort are coming in the form of targeted ads as part of the new Verizon Selects service.

To be fair, Verizon has always contended that it doesn't share your data with anyone, but that doesn't mean Verizon won't sell it, and use it to create targeted ads which it will sell at a premium. The ads will be based on both your web browsing and app data to offer you coupons or promotions based on things you like. 

Luckily, Verizon Selects is an opt-in service, unlike the data collection which you can opt-out of here (if you are still in the 30-day limit, which is unlikely if you aren't a new customer). So, if you don't want targeted ads, you don't have to have them. There doesn't really seem to be much benefit in opting in since your Verizon bill will stay the same, but you can join up if seeing more relevant ads is important to you.

source: Verizon via The Verge

FEATURED VIDEO

4 Comments

1. dorianb

Posts: 617; Member since: Oct 24, 2012

What if you watch A LOT of porn???? IJS

2. jphillips63

Posts: 253; Member since: Jan 04, 2012

You may get discounts for adult toys online :)

4. metalpoet unregistered

then you are doing what the rest of the world is doing with their smartphones :) haha!

3. JohnnyBravo

Posts: 105; Member since: Dec 02, 2012

Verizon should change their logo from a big red check mark to a big red Droid eye!!! "hmm we see this young fellow searched Kate Upton 1000 times in the last 30 mins...lets send him coupons for Victoria Secret catalog!"

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.