[Update: Not really] Motorola Moto G and Moto E series will likely be phased out

[Update: Not really] Motorola Moto G and Moto E series will likely be phased out
Update: According to The Verge, Motorola sent out this statement: "Although we are simplifying the combined Motorola and [Lenovo] portfolio, we have no plans to retire Moto G, our most successful smartphone, or Moto E." Thus, both series should still be around, at least for the foreseeable future.

Last week, Motorola and Lenovo confirmed that the "Motorola" brand would no longer be used on smartphones. But Motorola Mobility will still exist as a Lenovo subsidiary, with high-end handsets being released under the "Moto" brand, and mid-range and low-end models being gathered under the "Vibe" brand (which is already used by Lenovo).

According to some media reports, Lenovo also confirmed that the Moto G and Moto E series of smartphones would be phased out. However, the reports are based on an article from Sina (in Chinese - see the first source link below) which doesn't specifically say that the Moto G and Moto E series will disappear. Still, since these series don't include high-end devices, the new Moto-Vibe branding strategy will likely eliminate the Moto G and Moto E names anyway.

This year, Lenovo and Motorola Mobility are planning to release about 15 new Moto and Vibe smartphones. Assuming that the Moto G and Moto E series are indeed being phased out, we might still see successors to the latest models (Moto G 2015 and Moto E 2015), though these should be included in the Vibe series.


sources: Sina (translated), The Verge, Digital Trends

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32 Comments

1. jove39

Posts: 2145; Member since: Oct 18, 2011

Lenovo has started destruction of Motorola...First Motorola brand name goes, now well established phone series G & E. RIP Motorola. "This year, Lenovo and Motorola Mobility are planning to release about 15 new Moto and Vibe smartphones." Flood the market with similar phones and different names...decrease value of brand.

7. Commentator

Posts: 3722; Member since: Aug 16, 2011

Samsung releases a new device every 87 seconds (totally proven fact) and the have one of the strongest brands in the industry. (I agree with you though, just saying it's not always the case.)

22. Nabil111

Posts: 105; Member since: Apr 14, 2014

Just because Samsung isn't at the bottom doesn't mean they aren't being hurt by their poor product strategy. Samsung just hasn't felt any pressure to change because they are in such a unique place in the market being OEM for nearly every other manufacturer for at least some component. Surely if LG or Sony attempted the same shotgun strategy as Samsung, that'd be the end of either of those them. Not sure why Lenovo would purposely tank the value of the brand unless there is some other compelling reason they have to kill a cheap Motorola vs a normal Motorola...

2. GTR722

Posts: 270; Member since: Oct 20, 2012

Oh Lenovo lenovo....what a sad day the moment you got your hand on Motorola.

3. quintessential

Posts: 86; Member since: Mar 11, 2015

Obviously the Motorola budget line-up is eating into the sales of Lenovo's offerings, that they have to resort to such a low-blow. As if changing them to Vibe is gonna make them as popular, if not better. Take away the Moto name, and you'll have no recognition from your regular consumers. Shame on you Lenovo. Shame on you. But at least now ur gonna drive ur budget customers away to other brands.

4. Astonvan

Posts: 237; Member since: Aug 14, 2015

Its all Bloody google's fault they should not have given motorola to these Basta®ds but they did now they are srewing up everything as expected. ++ RIP MOTOROLA ++

5. carlemillward unregistered

You would think that they would do the opposite and phase out the budget Lenovo phones. But that is what happens when you get dissolved into another company.

6. SyCo87

Posts: 298; Member since: Sep 19, 2013

f**k that Vibe label, they should just let Moto be the name of their whole line up.

8. Shocky unregistered

The first Moto G was good, the latest ones are a bit crap. Not great value anymore, maybe they're struggling to make money from them.

12. Astonvan

Posts: 237; Member since: Aug 14, 2015

Other than slow charging i cant find a con in this in 3rd gen at all. What are you talking about man?

13. boys.noize

Posts: 19; Member since: Jan 03, 2016

why do you think they're crap dude?

16. Shocky unregistered

Because they are, crapdragon 410 and 720p display. Not much has changed. You can get the same specs for less, the value is not there anymore. £30 more and have 1080p, crapdragon 615, 32GB and 3GB of RAM. £30 less and get the same specs but for less. The Moto G is nothing special anymore when it comes to value, they also feel cheap.

23. Nabil111

Posts: 105; Member since: Apr 14, 2014

Completely agree. I bought my brother an OG Moto G LTE (because microSD) and it was great. Was disappointed to see the later revisions of the E and G were nothing more than the same old hardware in a bigger phone....with the same quality display!!! Even though I didn't need it, I began actively seeking alternatives and I found a few. Where the G and E used to be cheap *and* a good deal, now they are just like all the other "cheap" phones, just cheap.

26. boys.noize

Posts: 19; Member since: Jan 03, 2016

What alternative did you found? I'm still rocking the 1st gen Moto G 4G

9. natypes

Posts: 1110; Member since: Feb 02, 2015

Stupid move. What has more market presence 'Moto' or 'Vibe'? Completely egotistical and idiotic.

10. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Even the name sounds foolish, Vibe. Is it short for vibrate/vibrat@r?

17. ibend

Posts: 6747; Member since: Sep 30, 2014

Vibe: A person's emotional state or the atmosphere of a place as communicated to and felt by others. thats what dictionary said

28. Rifqiandi

Posts: 23; Member since: May 28, 2015

Well it sounds cool for me. What could Moto possibly be too?

29. Rifqiandi

Posts: 23; Member since: May 28, 2015

Well it sounds cool for me. What could Moto possibly be too?

30. Astonvan

Posts: 237; Member since: Aug 14, 2015

As far i know lenovo smartphones are pretty bad

31. Rifqiandi

Posts: 23; Member since: May 28, 2015

That's the old lenovo. The latest phi from lenovo are great. Like A7000, or K3 note, both are the best affordable phone they've made. Both are popular in my country.

11. B-power

Posts: 258; Member since: Feb 22, 2014

Lenovo brought doom upon them selves.

14. mobilekiwi

Posts: 3; Member since: Nov 02, 2015

Moto E & G user, loved both, simple, easy, clean. As for the name, Moto/Vibe, agree with #9 re: market presence but this is like discussing the merits of a vehicle based on its colour. You can call it a vibrat@r for all I care, if it ticks all the boxes on my lust list in a phone I will buy it

15. Trickzter

Posts: 83; Member since: Apr 21, 2015

The original 1st Moto G was the best bang for buck phone on the market which I still own. But the Chinese OEM's offerings have taken over. Xiaomi Redmi Note 2 and 3, Redmi 3, Letv X600 and X500, Meizu Metal. All better than Moto G now. In my country the 1st and 2nd gen Moto G had a launch price of around NZD$330. But the latest 3rd gen price is NZD$450!!! So the price increase doesn't make the Moto G very attractive anymore. I'm currently using the Redmi Note 3 and very happy with it. Cost me USD$199 for the 32GB/3GB version including shipping.

18. ibend

Posts: 6747; Member since: Sep 30, 2014

and the strongest one will come soon, the Redmi 3.. Lenovo's K4 note also cant beat Redmi Note 3 and Meizu M2 note price :-/ hope Lenovo+moto can make something like redmi 3 with waterproof and stereo front speaker for $150 lol

21. JoshN

Posts: 202; Member since: Apr 01, 2015

Trickzter are you a New Zealander

24. Trickzter

Posts: 83; Member since: Apr 21, 2015

Sure am

19. Obie-Wan

Posts: 110; Member since: May 24, 2012

Oh lenovo.. are they trying to shoot themselves on the foot?!, i get a glimpse of what they might be thinking, but i think this decision is rather unfortunate.

20. xperiaZlover

Posts: 202; Member since: Nov 15, 2015

If lenovo removes the Motorola brand it will be the end of them. Lenovo will not succeed in the same way.

25. vatsalag24

Posts: 1; Member since: Jan 12, 2016

Does that mean moto g2 will not be getting marshmallow upgrade??

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