Oversaturation: US smartphone ownership reaching peak levels in 2018 says new report

Oversaturation: US smartphone ownership reaching peak levels in 2018 says new report
The oversaturation of smartphone markets around the globe has been apparent for years, and perhaps the issue is most evident in the largest consumer market on the planet - the USA. But what do the numbers show?

According to the latest data by Pew Research Center, 99% of adult Americans aged 18-49 currently own a cell phone, while 91% of people in the same group are smartphone owners. The total number of US adults who own a cell phone is estimated to be at around 95% and internet adoption stands at 89% (97% for the 18-49 group).


Interestingly, the numbers have not changed much from 2016, a clear indication that adoption rates are at peak levels. Of course, these figures don't take into account the fact that consumers will still upgrade to new models every few years but they clearly show that there aren't many non-users left to entice in the US. This is likely why in the last few years, most of the growth in the smartphone world has been largely driven by demand in China, India, and other emerging economies.


To attract more business in the US, tech companies will need to invest more in new services, technology, and gadgets. The data shows that the use of wearables, IoT devices, and smart TVs has increased in recent years. A sizable 47% of Americans take advantage of digital voice assistants on their smartphones or devices such as Google Home or Amazon Echo.

Lastly, Pew Research Center notes that soon it might not even make sense to track such data due to the ubiquity of technologies such as the internet and smartphones. Experts from the Center predict that the internet would become as essential to users as electricity.

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6 Comments

1. darkkjedii

Posts: 31607; Member since: Feb 05, 2011

Those prices are gonna have to drop soon, due to Samsung and Apple, they’re getting ridiculous.

2. Sparkxster

Posts: 1247; Member since: Mar 31, 2017

Exactly. They are overpriced and overrated and don't offer a substantial upgrade making it worth the price.

5. darkkjedii

Posts: 31607; Member since: Feb 05, 2011

Even if they did, the prices are still getting outta hand.

3. Crispin_Gatieza

Posts: 3166; Member since: Jan 23, 2014

Give it 2 years. If you think the crash of '08 was bad, put on your seatbelt. Check out the number of new permits being pulled since 2015 on a year-over-year basis and compare it to the period between 2003-2008. Shi*t's about to get real.

4. darkkjedii

Posts: 31607; Member since: Feb 05, 2011

I think you’re right.

6. 14545

Posts: 1835; Member since: Nov 22, 2011

I'm not sure what you are looking at, but we just reached the historical mean from the 08 crash. There is plenty of evidence of pullback previously, and inventory shortage is still very much a real thing in most areas. We will probably have a mild recession in the coming years, but nothing yet indicating 2008/9 all over again.

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