U.K. iPhone sales drop due to Galaxy SIII launch, iPhone 5 anticipation

U.K. iPhone sales drop due to Galaxy SIII launch, iPhone 5 anticipation
As the summer months heat up British sales of the iPhone are sagging. That’s according to industry research being reported by the Financial Times. That isn’t to say it’s selling poorly – about one in five phones sold in the UK are iPhones, but that 20% market share is down from a high of 25% in Q1. Part of that appears to be due to the launch of the Samsung Galaxy S III, which almost equaled the iPhone’s sales total, cornering 18% of smartphone sales during its first week on the market, according to sales data compiled by research group Gfk.

Of course we’re now just a couple of months out from the launch of the next iPhone, and many customers may be delaying the purchase of an iPhone to wait for the next generation of Apple’s popular smartphone. Last year a similar pattern occurred, and Apple’s Q3 sales actually missed Wall Street’s expectations as consumers put off purchases as they awaited what would be the launch of the iPhone 4S.

In terms of hard numbers, Samsung is said to be moving close to 50,000 Galaxy S III units a week in the UK, while Apple is currently selling close to 55,000 units a week. You can see the importance of the reports that Samsung hasn’t been able to meet demand – they may be missing out on their ability to be the highest selling phone in UK at least.

Looking at current trends and last year’s sales pattern, it’s getting hard not to notice that the annual iPhone refresh leads to a long-term market share pattern, where Apple gains some market share in Q4 and Q1 after launching a new device, and Android regains market share in the second and third quarters. As a result we may all need to take a step back from the quick and easy claim that either platform is gaining ground, and instead look at the big picture to see whether the market is actually shifting more than expected, or if one of the mobile platforms is simply in the strongest part of the cycle.

source: Financial Times (requires registration) via BGR



1. ilia1986 unregistered

I always knew the British were smart. :D

2. OptimusOne

Posts: 694; Member since: May 22, 2012


3. kimoz

Posts: 11; Member since: Jul 03, 2012

british are humans :)

4. Aeires unregistered

The S3 is a remarkable phone and Samsung is doing an outstanding job in marketing it. Every OEM is taking notes on how hot the S3 is selling.

5. good2great

Posts: 1042; Member since: Feb 22, 2012

great news all day on phonearena for android fans to enjoy...lol apple's downfall... and yet yall still call this place "iPhoneArena"

11. taco50

Posts: 5506; Member since: Oct 08, 2009

Fandroids have the memory of a sugar fly. They celebrate today. If tomorrow an a last said iPhone was dominating in the UK they would dispute the article and say he was paid off by Apple. They don't remember any bad news or being proven wrong and just troll on.

14. jellytime

Posts: 135; Member since: Dec 05, 2011

So if you hate Android and all the fans why do you even bother to Comment? Wait oh yeah you are a Troll that's why.

15. dudeyoureabarista

Posts: 16; Member since: Jun 24, 2012

I'm pretty sure we android user remember that Apple is trying to ban the Galaxy Nexus even though that was a couple days ago. And you say we forget every bad news that happens to android... :P

20. kartik4u98

Posts: 511; Member since: May 19, 2012

Just go from here taco....please iSheeps are waiting 4 you!!!

6. plgladio

Posts: 314; Member since: Dec 05, 2011

Good one. How about the Patent case work in UK? Just wanted to know, because heard news about German and US, does the German ruling will be implemented in UK as well?


Posts: 4851; Member since: Apr 13, 2012



Posts: 187; Member since: Feb 10, 2012

the photo is funny and priceless! hahaha!

9. Reepa

Posts: 19; Member since: Oct 08, 2011

The reverse is goin to occur once the iphone 5 hits....GS3 will fall....To narrow it down, every phone has its season and life span....They all fade away eventually so you guys can quit the stupid irrelevant bulls**t

10. Reepa

Posts: 19; Member since: Oct 08, 2011

Everyday i come and read the stupid comments from the stupid so-called isheeps and fandroids....If you buy an android device ur an idiot. If you buy a apple product ur still an idiot...Hello doesnt people have the right to choose what device they sees best for them?Cant i spen my money the best way i see fit without being called some ridiculous name? Y'all need to chill and stop this....What are the benefits from making these comments....Time wasters smfh

12. matrix_neo

Posts: 334; Member since: Nov 03, 2011

So one solution for that, stop reading comments here and look for other sites. You're lucky enough if you could find android, ios, wp or even blackberry fans without debating, writing stupid comments or trolling. Everyone here are free to express their opinions. You can't stop anyone here, as long as there are topics need to debate even their opinions are stupid.

13. remixfa

Posts: 14605; Member since: Dec 19, 2008

the difference is that android doesnt have a cycle. with its constant releases of devices its on a pretty steady up climb and has been for a long time. Apple has a big spike with a new release that slides down month after month until the cycle repeats.

16. Reepa

Posts: 19; Member since: Oct 08, 2011

Im not talking android in general remix....i was refering to d GS3, my bad......Matrix u have the right to make ur comments but ur missing the point....re-read and see if u get an understanding of what im sayin before u comment...Thank u -__-

17. hateftotti

Posts: 225; Member since: May 03, 2011

Actually the title is wrong.It is because of GSIII launch & also Note2 anticipation:))

19. andro.

Posts: 1999; Member since: Sep 16, 2011

All apple needs to do is stick an 'iphone 5' sticker on the existing iphone stock and fans will come running back drooling money!! All jokes aside galaxy s3 is selling extremely well,even on some networks the s2 has been reduced to free on Bill plans to fit neatly alongside the s3 and it too has been selling very well,its the US that is one of the only main countries under an apple induced slumber state

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.