We've already begun to see the pricing structure layout for the 4G data network access required for the soon to be HTC EVO 4G with Sprint. The additional mandatory $10 per month charge will be required for the first WiMAX enabled handset available in the country – which is the start of what we will all expect when it comes to pricing for 4G data access. However, Verizon Wireless is already thinking about its structure as we begin to see some markets across the country go live with LTE. Verizon's CEO, Lowell McAdam, said that the company is intent on introducing tiered pricing plans for their forthcoming long term evolution network during a Barclays investor conference held this week. It doesn't necessarily mean that consumers will have to pay an arm and a leg for access, but the company says that it should cost somewhere around one-half to one-third of the price it takes to push through the same amount of data through its existing 3G data network. Ultimately this may prove to be a win for both the consumer and Verizon Wireless – light users won't be paying the same amount heavy users go through. And obviously those hungry data consumers will be milking Verizon with the much needed money to sustain and grow their infrastructure for the long run.
source: Mobile Business Briefing