Thieves steal Sony Ericsson Xperia PLAY New Zealand shipment?

Thieves steal Sony Ericsson Xperia PLAY New Zealand shipment?
UPDATE: And now it has officially been confirmed that it's all bogus - Vodafone New Zealand's spokesman Matthew East confirmed in an interview to The Australian. The whole thing was a marketing trick and we have to admit - a pretty successful one. Bottomline? Mobile gamers in New Zealand can now sleep in peace having counted all the PS-games available for the Xperia PLAY on the fingers of one hand.

As unlikely as it all sounds, modern-day thieves seem to have switched their focus from banks to gaming cell phones. Vodafone New Zealand tweeted about an organized theft of the whole shipment of Sony Ericsson Xperia PLAY phones destined for the island, which caused delay of the smartphone’s launch. Sony Ericsson has been hit first by the devastating tsunami in Japan forcing it to push the launch date of many smartphones like the Sony Ericsson Xperia neo, and now it’s the Xperia PLAY that takes a hit.

But we’d still leave some space for doubt as when contacted by local blog TechDay, Vodafone external communications manager Matthew East gave a suspiciously calm response to the affair: "Fear not, all will be revealed on Facebook tomorrow..."

Is there something rotten in the state of New Zealand? The whole story falls well in line with the video below depicting the birth of the first finger-equipped Humanoid-Android and how a human finger was stolen only to be transplanted to feed its gaming addiction. If that’s just clever marketing, it might have fooled a lot of people, but can it help the Xperia PLAY sales? Share your opinion in the comments below.

source: Vodafone NZ (Twitter) via TechDay

Related phones

Xperia PLAY
  • Display 4.0" 480 x 854 pixels
  • Camera 5 MP
  • Processor Qualcomm Snapdragon S2, Single core, 1000 MHz
  • Storage 0.4 GB + microSDHC
  • Battery 1500 mAh(6.41h 3G talk time)



1. protozeloz

Posts: 5396; Member since: Sep 16, 2010

oh crap :(

2. Justs Add unregistered

so horrible

3. mrderp unregistered

I know this will make me sound like a cunt but, haha.

4. jbash

Posts: 345; Member since: Feb 07, 2011

in your nelson voice(simpsons reference)

6. vantenkiest

Posts: 316; Member since: Apr 20, 2011


7. Rawrzellers

Posts: 224; Member since: Aug 22, 2010

No respecting company would announce that they got a whole shipment of phones stolen. No thief would be that stupid either. You can't sell a bunch of cell phones that aren't even out yet... well at least publicly but still this is just an AD campaign and it's very clever.

9. ranjeet unregistered

Two russian girls stole my sony ericsson digi camera from my hotel room. Camera was of Pink colour and was very thin. If any body can give me any hint then plz inform me

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.