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Thieves steal Sony Ericsson Xperia PLAY New Zealand shipment?

Posted: , by Victor H.

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Thieves steal Sony Ericsson Xperia PLAY New Zealand shipment?
UPDATE: And now it has officially been confirmed that it's all bogus - Vodafone New Zealand's spokesman Matthew East confirmed in an interview to The Australian. The whole thing was a marketing trick and we have to admit - a pretty successful one. Bottomline? Mobile gamers in New Zealand can now sleep in peace having counted all the PS-games available for the Xperia PLAY on the fingers of one hand.

As unlikely as it all sounds, modern-day thieves seem to have switched their focus from banks to gaming cell phones. Vodafone New Zealand tweeted about an organized theft of the whole shipment of Sony Ericsson Xperia PLAY phones destined for the island, which caused delay of the smartphone’s launch. Sony Ericsson has been hit first by the devastating tsunami in Japan forcing it to push the launch date of many smartphones like the Sony Ericsson Xperia neo, and now it’s the Xperia PLAY that takes a hit.

Thieves steal Sony Ericsson Xperia PLAY New Zealand shipment?

But we’d still leave some space for doubt as when contacted by local blog TechDay, Vodafone external communications manager Matthew East gave a suspiciously calm response to the affair: "Fear not, all will be revealed on Facebook tomorrow..."

Is there something rotten in the state of New Zealand? The whole story falls well in line with the video below depicting the birth of the first finger-equipped Humanoid-Android and how a human finger was stolen only to be transplanted to feed its gaming addiction. If that’s just clever marketing, it might have fooled a lot of people, but can it help the Xperia PLAY sales? Share your opinion in the comments below.

source: Vodafone NZ (Twitter) via TechDay

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posted on 17 May 2011, 07:10

1. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

oh crap :(

posted on 17 May 2011, 07:36

2. Justs Add (unregistered)

so horrible

posted on 17 May 2011, 08:03

3. mrderp (unregistered)

I know this will make me sound like a cunt but,


posted on 17 May 2011, 11:28

4. jbash (Posts: 345; Member since: 07 Feb 2011)

in your nelson voice(simpsons reference)

posted on 17 May 2011, 15:10

6. vantenkiest (Posts: 314; Member since: 20 Apr 2011)


posted on 17 May 2011, 18:25

7. Rawrzellers (Posts: 224; Member since: 22 Aug 2010)

No respecting company would announce that they got a whole shipment of phones stolen. No thief would be that stupid either. You can't sell a bunch of cell phones that aren't even out yet... well at least publicly but still this is just an AD campaign and it's very clever.

posted on 23 Aug 2011, 14:20

9. ranjeet (unregistered)

Two russian girls stole my sony ericsson digi camera from my hotel room. Camera was of Pink colour and was very thin. If any body can give me any hint then plz inform me

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