There's still room for a third major player, according to our readers!

There's still room for a third major player, according to our readers!
Yesterday we asked you whether you think there's still room for a third major manufacturer, given that Apple and Samsung combined reaped 105% of the profits for 2015. That leaves pretty much every other maker, small or big, exotic or mainstream, without much to brag about. If we were to speculate, we could easily entertain the idea that, should nothing change, and soon, some manufacturers may simply exit the market. Even in the case of giant corporations, which can subsidize their mobile arms for a while, but at some point shareholder pressure might prove too great to keep on going.

What's worse, a lack of profits means that these same handset makers don't have the freedom to allocate as much resources to R&D as do their more profitable rivals. This, in practice, further limits their ability to innovate in a meaningful way in order to overcome. Which begs the question, once again, if there's room enough for a third.

Well, according to you, there definitely is, with some 56% of votes claiming so. On the other hand, just ~9% think there's just nothing companies outside of Apple and Samsung can do at this point. The inbetweeners—folks who think it's not impossible, but not likely either—account for about 35% of the votes. In conclusion, participants are mostly optimistic. Let's hope they're also right in the long term!

Do you still believe there's room for a third major player in the smartphone market?

Yes
56.11%
Unlikely, but not impossible
34.68%
No
9.21%



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22 Comments

1. mercorp

Posts: 1045; Member since: Jan 28, 2012

Will it be Microsoft or Huawei or Xiaomi or LG?

2. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

I say LG but it could be Huawei or it could be Google because there's that rumor, that they are going to start manufacturing their own nexus devices.

15. nokia12

Posts: 610; Member since: Nov 19, 2013

Don't discount Nokia yet... That brand name still holds enough power to take on Huawei and LG combined.. 1 device with right specs at right price is all they need to get the ball rolling.. even if it is outsourced.. Nokia N1 was quite successful as a test subject.. a similar device with mi5 like specifications at 500 $ or so with a nokia name slapped on it can do wonders

17. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Well I guess that's true, like you said the specs and price would have to be on point.

10. NonFanBoy

Posts: 180; Member since: May 28, 2015

If Xiaomi releases the Mi 5 worldwide, it will take the smartphone market by storm. On of the best Chinese smartphone company that provides a good software experience to complements the high end hardware.

11. ibend

Posts: 6747; Member since: Sep 30, 2014

if only ms didnt mess up surface phone, they'll have a chance.. one chance.. if LG G5 is V10 with better battery life and flagship spec, they'll have a chance to get that 3rd spot,, and if lenovo+moto can make flagship version of moto x pure, they'll also have a chance to get 3rd spot

3. Neros

Posts: 1016; Member since: Dec 19, 2014

Only M$. We don't need another chinese brand in the West.

14. hulk_14

Posts: 72; Member since: Dec 14, 2013

Chinese companies don't need "west" to become third major player on the smartphones market. Check population of Asia and "West".

16. Bernoulli

Posts: 4359; Member since: Sep 01, 2012

While that is true it is also noted that the west has more capital and gets more high end phones than Asia which is the bread and butter of manufacturers.

4. GreenMan

Posts: 2697; Member since: Nov 09, 2015

Well, I personally voted 'yes'... But if the question was about a third major player in Mobile OS, then my answer would be probably 'No'... Why? Well, we all are aware of Blackberry 10 OS and Windows Phone Platform... The bloody APP GAP...

8. S.R.K.

Posts: 678; Member since: Feb 11, 2016

Wp was always having no apps and games. BB if they fail, they have Android. So no only 2 players is needed.

5. mercorp

Posts: 1045; Member since: Jan 28, 2012

Within android?

6. steelew

Posts: 219; Member since: Jun 04, 2012

I say its ready for an upset by someone new, apple's luster is wearing and samsung keeps going back and forth between good and meh. We need a no compromise phone offering. All handsets had a major weakness this year, even the one I went with (Nexus 6P, it's fragile and hard to repair) The G4 had a crappy screen, small storage options, last gen processor The S6 had no replaceable battery or storage plus is has WAY too much glass The M9... What I'm saying is we need a hero...phone.

7. nebula

Posts: 1009; Member since: Feb 20, 2015

I reality there can only two major OS coexist. There is no room for third.

9. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

No for smartphone because it's as matured as desktops. But there's a chance for tablets and smartwatch

12. cnour

Posts: 2305; Member since: Sep 11, 2014

Stupid readers or Android phones users.

13. S.R.K.

Posts: 678; Member since: Feb 11, 2016

"iStupid " Apple's appeal is somewhat more abstract. "What does Apple stand for? Apple stands for smart, fun, sleek. It makes people feel good about who they are and who they want to be,. In other words: "Android is a commodity platform, Apple is a brand," she said. Other marketing experts echo those distinctions between the appeal of the two operating systems. "Android is for the purist who wants a killer operating system. Android has the halo of Google. It has the cutting edge element that goes with it," "Apple, on the other hand, makes people feel like they have a superpower. It makes them feel like a better designer. It makes them feel supercool," Freitas said.

18. tedkord

Posts: 17312; Member since: Jun 17, 2009

cn(s)our grapes.

19. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

I'd say Microsoft but only if they take this seriously. Put better processor in Mid Range and Low End phones. Iron out WP 10 bugs such as random restarts in 950. If you'd do all this along with some budget devices matching Xiaomi's midrange quality devices, Universal Apps will arrive and are arriving. Continuum has a great potential, Its still in Infancy and will go on to match desktop experience. But MS should care about this first

20. TheOracle1

Posts: 2216; Member since: May 04, 2015

If Huawei continue the with the beautifully designed phones with reasonable pricing and specs as they've been doing the past 18 months they will be a major force. They have the financial muscle also. The most vulnerable is Apple in my opinion. Not because they have poor products but because they have one product, the iPhone, that makes up 60% of their total profits. That's a precarious position. One or two mistakes and they will feel it. Huawei and Samsung have other very lucrative and solid business divisions generating revenues that dwarf their mobile sales.

21. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

If Microsoft can materialize this Surface Phone concept with power of a Surface Pro 2 or later, they instantly have my cash: www.pcworld.com/article/2907539/this-fake-microsoft-surface-phone-is-the-flagship-smartphone-we-want.html Their Windows 10 platform in conjunction with Continuum is the most practical for such hardware, and it'll be the first ever SmartPhone that justifies being priced similar to or above a Surface Pro. As of now, SmartPhones in that price range are just overpriced jokes IMO.

22. PHYCLOPSH

Posts: 652; Member since: Jun 28, 2014

I think that it could've been LG, if not for the purported puppy-monkey-baby phone called G5...

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