The struggle is real: HTC's November revenue drops 26% year-over-year


HTC has disclosed its earnings report for November 2017, and things are not looking good. The manufacturer's revenue for the last month stands at NT$5.663 billion (~$188 million), down 6.61% from October and a whopping 26.16% from November 2016. Total sales for the January-November period have reached NT$58,1 billion (~$1.93 billion), a notable 19.03% lower than the same period of 2016. 

Anyone following mobile tech news over the last few years will be unsurprised by these figures. Ever since Samsung overtook HTC as the top Android manufacturer in 2011, the Taiwanese OEM has been in a downward spiral. The downfall was further accelerated by a series of executive-level departures back in 2013 and 2014. 

HTC's fall from grace is a real shame, as the company can be regarded as one of the true innovators in the smartphone space. For example, the HTC One M7 from 2013 was one of the first smartphones that featured a metal unibody, while the One M8 used a secondary camera for bokeh effects way before the iPhone 7 Plus

HTC has vowed to keep making smartphones in 2018, but at this point, the company will need to pull a rabbit out of a hat in order to stay afloat. 

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25 Comments

1. Peacetoall unregistered

Htc seriously needs to lower their prices of their product to compete in the high competitive smart phone market where chinese oem are selling tgeir products at less margin of profit. I think selling their product with small margin profit can make them stay relevant until market situation changes.

2. Heisenberg

Posts: 373; Member since: Feb 11, 2015

Pride won't let them

3. piyath

Posts: 2445; Member since: Mar 23, 2012

HTC needs to concentrate on low and mid rage smartphone markets rather than high end phones. Huawei has caught up to speed and have recognized the importance of giving consumer the choice of plethora of various devices to chose from. Variation and lower price points are the key right now. In the meantime Samsung seems to be going downhill for some reason, there 2017 mid range line up is very lack luster and behind the competition.

4. Peacetoall unregistered

the article is about HTC not samsung

5. piyath

Posts: 2445; Member since: Mar 23, 2012

STFU Notch boy

23. barondebxl

Posts: 180; Member since: Nov 04, 2011

Hahahahahhahah

17. cmdacos

Posts: 4099; Member since: Nov 01, 2016

He doesn't know the difference. Apple marketing never defined that for him.

7. Coffeemilotea

Posts: 2; Member since: Nov 26, 2017

Their mid range phone price is equivalent to XiaoMi high end. Their sale will continue to deteriorate if this continue. That's for sure.

6. jellmoo

Posts: 2562; Member since: Oct 31, 2011

HTC released what amounted to a last gen flagship when everyone else was treading new water. Then when they tried to course correct and release something equal to the competition (months too late, mind you) they made it market specific. I honestly don't know what they're trying to do. Fail on purpose?

9. androiduser

Posts: 510; Member since: Jun 18, 2014

They released a new bezeless phone btw but not in the us.. there are not that many people in the us that buy htc phones. But the htc u11 is my favorite phone of 2017 and tbh f**k the new aspect ratio

8. androiduser

Posts: 510; Member since: Jun 18, 2014

This is so sad :( my father my brother and I are samsung users and we switched to u11 and it's the best phone ever and way better than the galaxy s8 and way more premium. And cheaper too.. you can get the htc u11+ 128gb for a lot cheaper than the note 8 even...

12. androiduser

Posts: 510; Member since: Jun 18, 2014

Like literally this phone is so much better than the s8! Better cameras better speakers better software better performance faster updates and I like the display more and also the design is just so much more premium and so much more beautiful

14. androiduser

Posts: 510; Member since: Jun 18, 2014

All I can say if you're looking for a new flagship phone then you cant go wrong with the u11 or u11+ and you'll see how good it is once you get your hands on it

18. dazed1

Posts: 790; Member since: Jul 28, 2015

I live for post like this, thanks so much for making my day, i almost died laughing. "way better than the galaxy s8 and way more premium"

10. midan

Posts: 2707; Member since: Oct 09, 2017

No brand name=no sales

11. sintruder

Posts: 162; Member since: Aug 30, 2012

Real shame my favorite brand is slowly sinking

13. CreeDiddy

Posts: 2146; Member since: Nov 04, 2011

Game over...

15. Shubham1221

Posts: 153; Member since: Jul 29, 2015

I think HTC should comeout with camera centric midrange phones.I think htc has most beautiful glass back designs in the form of HTC U11 and HTC U11 plus.I think HTC is screwing themselves.HTC has all the competence and they have huge fanbase until One M8 but they somehow dont able to compete with chinese smartphone companies.They should change their pricing strategy after One M8 but they dont do it and now we all know the result of their lack of strategies.

16. cmdacos

Posts: 4099; Member since: Nov 01, 2016

Bye HTC !!!

19. shamataa

Posts: 257; Member since: Dec 07, 2011

so the deal between them and Google did nothing to help them at all. Gee here's an idea lower your phone price tag so people can at least think about it. Sell your god damn phones to everyone not just one segment. I dont know why there still around if they can't even get the most basic concept of selling a phone to everyone.

20. tokuzumi

Posts: 1865; Member since: Aug 27, 2009

I think it's a mistake for HTC to not sell the U11+ in the US.

21. penguinbelly

Posts: 162; Member since: Dec 27, 2014

Are they required by law to release revenue figures monthly?

22. A_A_A

Posts: 221; Member since: Jan 23, 2017

I'm saying from the time they removed 3.5 mm and released cheesy looking U series that HTC management must be fired due to incompetence. Incompetent and stubborn management insisting on its terribly wrong decisions and thus doing to company nothing but harm must be immediately fired. Until then there's no hope for HTC.

24. barondebxl

Posts: 180; Member since: Nov 04, 2011

It's just too late for HTC. They have fallen too far behind in terms of sales and their name doesn't hold any weight in the general consumer's mind. No one will buy an HTC phone before an iPhone or Galaxy at a carrier, that's just not gonna happen even if the phone is flat out better. That's why most of the carriers don't even bother having an HTC flagship in their line up. The smartphone game is super saturated. It's a Shane cause they make great phones but it's a wrap

25. shafiq04162

Posts: 4; Member since: Dec 09, 2017

I am HTC user From the start Infact my first mobile was HTC touch diamond 1. after which I used almost 7 mobiles of HTC in a row. My current mobile is HTC 10 I have many reasons not to upgrade it though I want to but being the permanent user of HTC mobiles I can't find suitable mobile for my self in htc inventory. Like me there will be millions. HTC need to have some one which actually uses brain. I am a doctor by profession. I know the psyche of different people's so in order to sell mobile you have to think like what people want then make a product. Now this vision HTC is lacking. I can offer my help to HTC if they want it and I will show them how things work. I can make them profitable within year time. They need proper management proper product for proper people.

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