The rise of the tablet brings on first doomsday signs for e-readers

The rise of the tablet brings on first doomsday signs for e-readers
We have already seen analysts round up 2012 for smartphones, but truth is it was a booming year for tablets as well, where the growth has been explosive. But as tablet sales surged there is one type of devices that struggled, and it’s hard not to see the correlation.

We are talking about e-readers like Kindles with e-ink displays, of course. While the e-ink technology allows you to read for hours on end with less strain on the eyes, those screens refresh slowly, and even the latest variations don’t support the full color spectrum with bright and vivid colors you can get from LCD or AMOLED panels.

And now we have the figures proving this. The International Data Corporation (IDC) reported shipments of PCs, tablets and smartphones, all united in a category called Connected Devices growing by 27.1% on the year, to a total of 303.6 million units in Q3 2012.

While desktops sales are plateauing, notebooks are growing modestly, most growth is driven by smartphones and tablets. Ereaders are the category that users are quickly abandoning. While in 2010 and 2011 sales were growing, now we have a huge 36% drop to 14.9 million units in Q3. This is down from 2011’s 23.2 million.

And while we could officially declare tablets to be hugely successful, it seems that they’re quickly killing another category - ereaders.

source: eMarketer

The rise of the tablet brings on first doomsday signs for e-readers
The rise of the tablet brings on first doomsday signs for e-readers

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7 Comments

1. someones4

Posts: 627; Member since: Sep 16, 2012

Call me old fashioned but i still prefer books.

2. lallolu

Posts: 729; Member since: Sep 18, 2012

old fashioned!!!

3. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

same here ..i just download magazines and books that are not available

4. apexKBC

Posts: 92; Member since: Dec 10, 2012

tablets can never replace books or vice versa.............

5. imkyle

Posts: 1111; Member since: Nov 18, 2010

I got my mom the Nook Tablet 16GB version back in 2011, and she loves it. I have the Asus Infinity, and honestly reading a book on a 16:9 ratio is hard and cumbersome. E-readers will still be here for some time.

6. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

E-readers are more of a niche product anyhow. They do one thing, albeit very well. Tablets are more versatile. Still love my original e-ink Nook for reading though.

7. laheelahee

Posts: 213; Member since: Apr 09, 2012

hmmm... my christmas present to myself was going to be a kindle paperwhite...

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