The new Apple TV brings Siri, apps, and games to the big screen, costs $149


"We believe the future of television is apps."
. That's what Apple CEO, Tim Cook, told the audience at the Bill Graham Civic Auditorium in San Francisco before the company announced its long overdue, update to Apple TV. At its heart is a new, touch-enabled remote with access to Siri, and the App Store — a mean combination that may finally convince the wider public that a smart set top box is worth the money and hassle.

Despite packing an A8 processor in order to enable gaming, along with a power/Ehternet/HDMI port combo, 802.11ac Wi-Fi, and Bluetooth 4.0, Apple TV's accomplishment is mostly rooted in software. Like competing solutions from Roku and Amazon, and as already mentioned, Apple TV will try once again to claim your living room by leveraging powerful apps (including third-party ones) and seamless, native integration with popular services such as Netflix, Hulu, HBO GO, and Showtime. 

Dubbed tvOS, the new operating system offers a more modern design, consistent with what you get on your iPhone and iPad, along with an impressive number of features that make searching and actually watching video content a breeze. To get to the stuff you love, you'll be using the Bluetooth-enabled remote, which holds enough charge to last you up to 3 months, and features volume controls, a touch pad to navigate around, and most importantly: Siri. With the help of the personal assistant, you can search and filter results using your voice only, not to mention that you'll also be able to check stuff like the weather, the score of ongoing games, and even the cast of the movie you're currently watching.

But Apple TV's ambitions extend to gaming, as well, and titles like Crossy Road and Beat Sports were demo'd on stage to showcase what games on the big screen feel like. With the latter title, you can use the remote, which features a gyroscope and accelorometer, in order to zap at incoming tunes just like you would on a Nintendo Wii. Finally, Apple TV can also be used to do your shopping, with popular app Gilt serving as an example of how that would work.

The 32GB Apple TV version will cost $149, while the more spacious, 64 gig model will set you back $199. The box will hit the market in late October, and the company outlined an ambitious roll-out plan that would see Apple TV become available in some 80 countries over time.


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28 Comments

1. bugsbunny00

Posts: 2262; Member since: Jun 07, 2013

move over roku 3 the king has arrived.lol

2. UglyFrank

Posts: 2193; Member since: Jan 23, 2014

If they gave this an A9X they could've had a legit console that could beat the PS3/Xbox. Somewhat of a missed opportunity, however it is still nice.

4. 87186

Posts: 312; Member since: Aug 01, 2014

Hahaha um, no.

15. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

1 year old A8 gpu has similar performance of xbox360 one, why wouldn't a much better new cpu/gpu not have close to xbox one performance?

19. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Because the 360 is using low gflops where the Xbox 1 is teraflops, I dont care what you have been smoking the a9 won't push that, the memory bandwith is s**t compared to the console MB/s vs GB/s. And more. The 360 is 13yr old hardware with 512MB of ram.

22. Taters

Posts: 6474; Member since: Jan 28, 2013

Lol you isheep. Slay me every time. Lol

11. pavsidhu

Posts: 214; Member since: May 20, 2014

I wouldn't say it could beat an Xbox or a PS3 but it is definitely a contender with casual gamers.

13. BLSEOTB

Posts: 334; Member since: Mar 24, 2015

Joke of the year! lmao

3. maherk

Posts: 6773; Member since: Feb 10, 2012

It is still a toy when compared to the nvidia shield pro

7. arch_angel

Posts: 1651; Member since: Feb 20, 2015

Preach.

16. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

In terms of looks definitely. In terms of features and usefulness not even close. - TV specific apps/games and not ports from android and pc. - Extremely useful siri integration in every single aspect of the tv OS. "What did she say?" Goes back 15 seconds replays with caption. Seriously USEFUL. - Really nicely implemented touch control that can work as if you are holding and playing a game on your phone - the 32gb is only 149$ compared to 200$ 16gb shield one - Will have more games made for it in few months than the shield will have in years. Its apple, developers love Apple. How many developers care about shield from nvidia that will sell less in a year than apple will in a month. - Easily play multiplayer games with friends and family with any of their iOS device acting as controller. Saves cash just cause of that. NOT saying nvidia shield is bad. Not even close, its amazing media player. But as a whole TV OS and set box the new apple tv offers more and with its dedicated app store will just destroy anything since google is sleeping then slowly waking up when it comes to android tv.

25. RebelwithoutaClue unregistered

Nvidia also support multiplay with each user using their own smartdevice (chromecast supports this too) Limited storage compared to Nvidia (especially the pro) No HDMI 2.0 support No 4K support No USB ports No game controller No game grid No SD card support While iOS games might be more present than Android ones, the games made for Nvidia are way more beautiful, especially with Grid and PC streaming Google Now integration is an ongoing process, so it's hardly worth mentioning Siri/GN features IMO the Nividia is the better one

26. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Please tell me how many people own a 4K TV. Even better please tell me how much 4K content is out there? Thats right almost zero. Even today DVD's sell more or same as Blu Rays. Yes in 2015 half of the planet still buys video content in 720x480 resolution. So no 4K isnt anything needed now or in the next few years especially for TV. By the time its going mainstream a new apple tv will come that supports it. It being integrated with hulu netflix and everything else there is no point for SD slot. Unless you live in Greece or some third world country where piracy is ok and kinda allowed. Otherwise ye.

27. RebelwithoutaClue unregistered

Well I own one and most movies I download, are in BR format. So it might not be needed by the general public yet, doesn't mean the Apple TV lacking support for it, isn't a disadvantage. Also it's quite naive to think piracy only happens in Greece or third world countries. So an sd card is handy as a temp download folder for Popcorn (to name but one). Or just store music on it that you can put in your phone later on. Or put it in an usb stick for your car radio, etc

5. xdza1979

Posts: 296; Member since: Aug 08, 2015

Apple wii.

6. Bm888

Posts: 517; Member since: Jul 06, 2015

Google Tv, Samsung TV will be the newborns

9. MINDoSOUL

Posts: 322; Member since: Feb 28, 2014

Chromecast, Android tv box ring a bell!

8. MINDoSOUL

Posts: 322; Member since: Feb 28, 2014

Well played Apple, they have created a new line of product that google could have captured had they developed it more i am talking about what chrome cast could have been. Apple gained the edge over Google in theTv box market through these features : 1. Having a separate OS that can be optimized further for easier user experience. 2. Using a remote control that has the touch capability that makes you feel you are using a touch screen instead of the mouse pointer which is a pain to use and not user friendly like in all android tv boxes. The thing that pisses me about Apple when launching something they make it seem that they are the ones who invented the wheel, the apple pencil, the apple tv, the apple watch all of these product are a couple of years late the only advantage they have over the competition is their implementation of it and the customer base that will buy anything that has an Apple logo on it.

10. RebelwithoutaClue unregistered

There is something like Android TV, which works like a charm on my Nvidia Shield pro. Especially combined with Nvidia Grid and PC streaming, it's quite a powerful platform and offers a touch remote too

12. MINDoSOUL

Posts: 322; Member since: Feb 28, 2014

Yep true, but that is the Nvidia shield pro. my post was aimed at the general android tv boxes which aren't optimized well yet for navigation and still need to use mouse pointer remote control to use apps instead of having apps designed for tv specifically. never the less i still love my android tv box.

14. Plutonium239

Posts: 1199; Member since: Mar 17, 2015

This is the first apple product I've seen with a seemingly reasonable price for what it is and what it does.

17. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

That and the ipad mini 2 are both great values if you ask me. I am still thinking whos gonna buy a 750$ ipad that will need a 100$ pen to make it use all of its features. That's ultrabook territory and with macbook being closely priced I really see no point in the ipad pro besides for artists that make paintings etc cause no serious graphic designer will ever touch it with its s**tty mobile adobe suite.

18. mixedfish

Posts: 1551; Member since: Nov 17, 2013

20. Mr.Mr.Upgrade

Posts: 474; Member since: Aug 30, 2011

I have been on this site in almost a year, and I still see apple fooling people lol. My ps4,chrome casts is better

21. Mr.Mr.Upgrade

Posts: 474; Member since: Aug 30, 2011

#been off

23. Taters

Posts: 6474; Member since: Jan 28, 2013

Honestly, nothing comes remotely close to a HTPC you build yourself to your specifications but I admit, the remote on this is cool. If they have a similar one out already for Windows I might buy. Google screwed up with the Nexus player, it should be better than this by now.

24. tedkord

Posts: 17312; Member since: Jun 17, 2009

Apple was clearly paying very close attention to the Amazon Fire TV when they built the new Apple TV.

28. downphoenix

Posts: 3165; Member since: Jun 19, 2010

This is actually a pretty good value for the price. There are cheaper set top / microconsole solutions out there, but most of them that have gameplay functionality require a separate purchase for a controller. When you consider the Nexus Player with the extra controller needed and the fact that it has less internal memory, it is no wonder that Android players like this haven't went anywhere. I expect Apple will take over this field like it has higher end tablets, because the competition is just not compelling. Plus Apple had the right idae of a simple remote/controller, the competition try to throw in xbox 360 esque controllers.

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