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The mobile movement: one in 3 users would give up chocolate for smartphones

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The mobile movement: one in 3 users would give up chocolate for smartphones

One might argue whether smartphones are all that powerful, theorize if they can replace computers in the future, but one thing seems universally true – the smartphone has become an indispensible part of our daily lives. We not only need it – we want it, any time, any place, and the urge is stronger than chocolate. At least, if we are to believe a survey carried among some 5,000 respondents, a third of which claimed they'd give up the pleasure of chocolate for the sweetness of being able to keep on using their smartphone.


And while targetted at Google Mobile Ads customers, this video gives an interesting insight at just how addictive our handsets have become. The sheer numbers? Take a look below to see the details of the intimate relationship between the human race and the smartphone.


Out of 5,013 U.S. adult smartphone users:

  • 39% use smartphones while going to the bathroom
  • 33% while watching TV
  • 22% while reading the newspaper
  • many would give up high heels, cable TV or even chocolate (1 out of 3).
  • 79% use a smartphone to help with shopping
  • 81% browse the internet
  • 77% use a search engine
  • 48% watch a video
  • 63% access a social network


What do you use your smartphone for? Don't hesitate to share your smartphone experience in the comments below!


source: GoogleMobileAds


The mobile movement: one in 3 users would give up chocolate for smartphones

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