The hottest selling SIM-free smartphone in Japan? It’s not what you might think

The hottest selling SIM-free smartphone in Japan? It’s not what you might think
The Japanese love their gadgets, and many of the innovations we enjoy today were developed or perfected thanks to the pursuit of perfection sought in the land of the rising sun.

Despite the plateau in economic growth over the past couple decades, purchasing power is high, Japan still plays leading role in technological innovation, and one could argue, is the leading market of downright weird gadgets.

While Apple’s iPhone is the darling of the Japanese market overall, when it comes to SIM-free purchases, the market is owned by another OEM completely, not Samsung, LG, or even Sony. No, the hottest selling smartphone in Japan is none other than the Asus ZenFone 5.

For the past five months, the ZenFone 5 has lead the top five in the SIM-free segment. When you look at what the ZenFone 5 offers for about $200, it is easy to understand why. The 5-inch 720p display, 8-megapixel camera, expandable storage, and ability to accept dual-SIMs make the ZenFone 5 a great value.

According to research from Japan-based BCN, the Asus ZenFone 5 has enjoyed as much as 43% of SIM-free smartphone sales this past November, and it has been flying high since, though it lost a bit of its luster by March, where it garnered about 25% of sales.

source: DigiTimes



1. TheBiz

Posts: 232; Member since: Apr 13, 2015

zenfone 5 is a gr8 phone and i love their zen UI its my back up phone but i used to use it more often then my old Z2

6. vincelongman

Posts: 5723; Member since: Feb 10, 2013

A nice surprise (ASUS doesn't sell phones in my country) I think the ZenFone 2 should do even better The 4GB ZenFone 2 has insane multitasking E.g. you can switch between 5 games, without any of them falling out of memory Those games were FIFA 15, GTA:SA, Real Racing, Asphalt 8 and N.O.V.A 3

2. Kruze

Posts: 1285; Member since: Dec 30, 2014

It's great to see how successful Asus is in these few years.

3. Mfa901

Posts: 291; Member since: Jul 14, 2012

I also got a zenfone india this phone has became very famous

20. andynaija

Posts: 1261; Member since: Sep 08, 2012


4. techiez

Posts: 4; Member since: Oct 27, 2014

If Xiaomi were to launch their Redmi series there at Japan, its success might be as good as the Zenfone.

5. lamminh2012

Posts: 3; Member since: Mar 02, 2015

and now the successor may be Zenfone 2

7. TheBiz

Posts: 232; Member since: Apr 13, 2015

zenfone2 4gb is great according to android authority but gsmarena bashes it badly i dont understand which is true

8. thesims2customs

Posts: 61; Member since: Jul 12, 2014

There's a lot people use this phone in my country too.. A choice if they cannot afford iPhone or want something else rather than Samsung.

10. dlsnhuff

Posts: 111; Member since: Aug 20, 2014

And now, there's Asus Zenfone 2 with 4 gigs of RAM and, still, a great price :O

14. ibend

Posts: 6747; Member since: Sep 30, 2014

it will be hard to fill those 4Gigs in normal usage.. and dont forget about 2.4GHz quad-core intel atom that reach 58k in antutu test.. for under $350

11. aabhij1k

Posts: 4; Member since: Oct 25, 2014

im waiting for zenfone 2 to launch in india ...

15. ibend

Posts: 6747; Member since: Sep 30, 2014

the only bad thing about this phone is camera quality (but it does well for low-light environment) but its still best phone at that price tag

18. ryq24

Posts: 875; Member since: Oct 17, 2011

Many premium phones are just too expensive.

19. gaming64 unregistered

Seeing that Asus is beginning to dominate, I give them a thumbs up+1

22. DirtyDan23

Posts: 280; Member since: Aug 12, 2014

What is this? Buzzfeed?

24. andynaija

Posts: 1261; Member since: Sep 08, 2012

This comment made no sense whatsoever, And Why do you keep posting "Nifty" on articles everywhere?

27. DirtyDan23

Posts: 280; Member since: Aug 12, 2014

I asked if this was Buzzfeed because of the clickbait-y title. And I like to voice my opinion if I find things nifty or not.

28. andynaija

Posts: 1261; Member since: Sep 08, 2012

23. techguyone

Posts: 214; Member since: May 18, 2013

I'm surprised no ones remarked on the Bezels... (If it had been Sony they'd be all over it like crows on roadkill)

25. mixedfish

Posts: 1560; Member since: Nov 17, 2013

"If it had been Sony..." This is 100% why.

29. buccob

Posts: 2974; Member since: Jun 19, 2012

Even though Sony new devices have better Screen-to-Body ratio than the S6

26. lylee73

Posts: 84; Member since: Mar 18, 2015

Wow! Japan loves that thing from Taiwan. Well, my siblings call this phone as a phone comparable to a dog and no one uses it, but no. That is what we call it as the ultimate budget phone.

* Some comments have been hidden, because they don't meet the discussions rules.

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