The components of the Apple iPhone 6s cost just $245 in total
posted by Ben R. / Sep 29, 2015, 9:21 AM
The teardown is drawn through estimates, so the $245 number isn't an exact cost, but close enough. It should also be mentioned that the costs cover the 64 GB iPhone 6s, which will set you back $749 off-contract. Material costs of different configurations, as well as the larger iPhone 6s Plus, will certainly vary. The teardown found that raw materials cost $16.50 more than those of the corresponding iPhone 6 from last year, thanks in no small part to the new SoC, camera, and the much-vaunted 3D Touch.
With 13 million units shifted over the first weekend alone, plenty of people seem happy to pony up the sizable asking price to own Apple's most prized asset. The fact that China, for the first time, has retailed the device from day one must be partially credited with the record-breaking sales. Nevertheless, even though the jury remains very much out on the Apple Watch, the company's most recognized outlet still appears to be doing the business.
If you'd like to see the carcass of the latest iPhone being picked at in grave detail, do ensure that you check out the earlier teardown article.
- Display 4.7" 750 x 1334 pixels
- Camera 12 MP / 5 MP front
- Processor Apple A9 APL0898, Dual-core, 1840 MHz
- Storage 128 GB
- Battery 1715 mAh(14h 3G talk time)
I hate articles like this, they ignore the substantial costs of making new products. - R&D - Wages and Salary - (slave) labor - Shipping - Freight - Overhead - Maintenance - Support It's not just the BoM (Bill of Materials) that makes up the cost of a phone.
posted on Sep 29, 2015, 9:29 AM 10
Posts: 1044; Member since: Feb 27, 2015
Yeah but no one get as much profit as Apple can surely go down in prices.
posted on Sep 29, 2015, 9:35 AM 2
Why should they? The market has shown what the consumer is willing to pay. If it's too much people won't buy it (Xbox One at launch). There is high dean for iProducts and Apple has no reason to reduce prices if the public is willing to buy it. It's a company made to get profits, not a charity.
posted on Sep 29, 2015, 10:09 AM 0
Posts: 467; Member since: Jun 09, 2010
Yes I hear this argument all the time. Even with all of those costs it doesn't bring the price of the phone anywhere near the $6-7-800 these phones go for.
posted on Sep 29, 2015, 9:57 AM 2
It's not an argument it's a fact. Companies exist to increase shareholders wealth (literally). Apple is a premium luxury brand and the price the consumer is willing to pay has been dictated by the market. And no it doesn't bring that price to the $600-800 mark, but the consumer purchasing it for that much as well as the fact that the company must reinvest the money into new products as well as increase the wealth of shareholders does.
posted on Sep 29, 2015, 10:05 AM 0
I agree with almost all of that. Except, Apple is "perceived" as a premium luxury brand. 17 year-olds working at McDonald's can get an iphone. But, they usually don't carry a Prada wallet and drive a Mercedes. But, those same teenagers believe their $245 device is high-end. In fairness to them, many adults believe the same thing. Luxury brands usually don't offer trade-in programs, subsidies, and monthly payment plans. In the end, a $245 device is a $245 device. Nothing more, nothing less. Apple has 45% market share in the US. That's not exactly exclusive.
posted on Sep 29, 2015, 11:16 AM 1
That's why Apple is best Marketing company in the world. Marketing is all about perception and increasing the consumer importance of that perception especially when it aligns with your core competencies. And luxury and premium do not mean exclusive. The PlayStation 4 is both a premium gaming device and a luxury device as it is far from needed; yet it is selling exceptionally well. Apple is a luxury brand. The charge a high price so that the consumer has the "privilege" of having that Apple logo on the back of their item (phone, laptop, tablet). The brand equity of Apple is #1 for a reason and it will take quite some time before they are knocked down.
posted on Sep 29, 2015, 12:02 PM 0
Posts: 332; Member since: Jul 03, 2013
Another pathetic article from a site that, supposedly, should know that a product is worth more than the sum of it's parts. Do the authors here know anything about tech whatsoever?
posted on Sep 29, 2015, 9:31 AM 1
Posts: 22; Member since: Sep 14, 2015
"According to the folks at Teardown, the components of the 64-gig iPhone 6s equate to a cost of $245. While such a figure doesn't take into account Apple's numerous other outlays such as manufacturing, design and marketing, the new iPhone clearly contributes heavily towards Apple's apparent license" I m guessing they added this after you posted. But you may not know what I said Cos you probably saw the first line and started replying.
posted on Sep 29, 2015, 9:42 AM 0
Posts: 1; Member since: Sep 29, 2015
In Norway we have to pay almost 1000 USD for the iphone 6s 64gb...
posted on Sep 29, 2015, 9:48 AM 0
Posts: 2944; Member since: Jun 19, 2012
We have to pay the equivalent of $47000 for an iPhone 6 (not even the 6s)
The crisis here is worst than in Greece.
posted on Sep 29, 2015, 10:33 AM 2
Posts: 473; Member since: Mar 13, 2012
Of course there are many more costs other than the BOM, but it probably is not even another $100. Apple rapes their customers and that's why they have such an insane amount of profit. And while I hate Apple for their business practices and tight control, Samsung and Sony are just as guilty of this same practice. Samsung even makes most of their own parts so in theory they should be able to make even more money on each phone, since they are selling at basically the same prices (although iPhone prices stay the same until the next phone, while Samsung prices go down fast like most Android phones).
posted on Sep 29, 2015, 9:59 AM 1
Posts: 6474; Member since: Jan 28, 2013
Please....Samsung phones are genuine state of the art not marketed fake state of the art like the iPhone. They use the most expensive components out of all manufacturers period. That's not subjective, that is a fact. Plus making their own parts don't save them money when it all goes back into R&D and billion dollar state of th art factories. They had to build one just for the curved display for the edge devices. Don't be naive like a typical Apple fan. Just think about it. If what you said was even remotely accurate and look at the numbers the GS6 sells at, probably like 20 million or so right now, maybe more. They wouldn't be declaring only a slight yoy increase and their stock wouldn't be dropping, and compare that to Apples numbers and their 200 billion liquid cash. It doesn't take a rocket scientist that Samsung profit margins ar nowhere near as high as the iPhone or they would be happy dancing on the streets saying fuck you I am Samsung.
posted on Sep 29, 2015, 10:47 AM 1
Posts: 4766; Member since: Mar 07, 2012
The only species of apple that brings health problems.
posted on Sep 29, 2015, 10:07 AM 0
Posts: 14967; Member since: Sep 25, 2013
How much does Apple pay? S6 Edge+ costs $290 if you bought all the parts, how much does it actually cost Samsung to make? Their costs are lower than retail components pricing. How can Apple have an average of $660 per sale? Because it costs them less than $200 to make a phone as does Samsung.
posted on Sep 29, 2015, 11:13 AM 0
Posts: 11; Member since: Sep 15, 2015
The luxury value of IPhones is the user experience. The 6s is a true computer. Yes Apple uses Samsung components, they are a parts supplier. Apple is a design and engineering company. Samsung is a manufacturer. Apple is a luxury brand, you don't see the wealthy use Samsung. You see more people come to Apple now, that you can lease or make installment payments. That's why you see more switchers from Android to Apple. They wanted IPhones but couldn't afford to buy outright.
posted on Sep 29, 2015, 11:09 PM 0
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