The age of Apple is far from over

This article may contain personal views and opinion from the author.


“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes…the ones who see things differently…You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things…while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think they can change the world, are the ones who do.” This quote from Rob Siltanen was made famous in Apple’s “Crazy Ones” TV commercial that aired in 1997 with Steve Jobs himself doing the narration, and since that advert first aired, a lot has changed with Apple.

Between the rapid advancement of consumer technology and Jobs’ passing in 2011, the company has been through numerous ups and downs since it praised the crazy ones 18 years ago. Apple is the undeniable leader in the consumer technology industry, but according to a recent interview that Peter Theil (PayPal’s co-founder) was subject to recently, the entrepreneur believes that the age of Apple is over. That’s a rather bold claim to make for a company that’s currently valued at $586 billion, and while some agree with Theil’s recent statement, I firmly disagree with him. Apple has been up to a lot over the past few years, and while we’ve seen both revolutionary and barely evolutionary products from the company since that 1997 TV commercial aired, the age of Apple is far from over.


Peter Theil is an incredibly smart individual, and while I can understand where this thought of his came from, it’s a bit unfair to say that the age of Apple is completely over when you consider what’s taking place right now in the consumer technology world as a whole. When Theil was asked to confirm or deny whether or not “the age of Apple is over”, Theil replied by saying, “Confirm. We know what a smartphone looks like and does. It’s not the fault of Tim Cook, but it’s not an area where there will be any more innovation.” In Theil’s defense, we do very much so know what a smartphones looks like and does. However, to single out Apple regarding the stagnant smartphone landscape is a bit one-sided. 


This past year of 2016 was a rather boring one for many smartphone OEMs, as a lot of the main flagships were very incremental upgrades and updates to their predecessors. This is something that was seen with not only Apple, but Samsung, HTC, Sony, and many others. Incremental updates are fine, and while they may not be the most exciting or groundbreaking thing in the mobile landscape as opposed to what we’ve seen in the past, they help push technology forward to bigger and better things that are likely to come down the pipeline at some point in the future.

While the iPhone may have been one of Apple’s more conservative products in 2016, the company still showcased their prowess for tinkering around with new and exciting ideas with the release of their latest MacBook Pro. The current iteration of the MacBook Pro is certainly overpriced, but there are still plenty of futuristic and forward-thinking ideas baked inside of it. Take the Touch Bar for example. Apple’s decision to add a touch-screen display directly onto the keyboard to replace the traditional function row was controversial for sure, but it’s also something that we never seen before. It’s unique, it’s original, and while it certainly still has a lot of room to grow, it’s a sign that Apple still has a lot of ideas to breathe new life and vitality into their existing gadgets.

That’s where Apple is at right now, but if the age of this technology conglomerate is already over, then why are all signs pointing towards an extremely bright future for 2017? We’re still months away from Apple’s announcement of this year’s iPhone, but the rumor mill is already abuzz with what to expect from the company’s successor to 2016’s iPhone 7. This year will mark the 10th anniversary of when Steve Jobs took the stage at Macworld in 2007 to introduce the iPhone to the world for the very first time – essentially laying the groundwork for what our smartphones look and feel like to this very day.



This year’s iPhone is rumored to be called the iPhone X, and with speculated features including the likes of a biometric fingerprint sensor built directly into the main display of the phone, a wireless charging component that will allow the phone to gain additional battery without having to be plugged into anything, a complete hardware redesign, and so much more, this one upcoming product release essentially diminishes Theil’s comment of the age of Apple being over. And that’s with just one upcoming product.

What about everything else that Apple has planned for 2017? We’re expecting the company to introduce three new iPad models and a Siri-powered home assistant to compete with Amazon Echo and Google Home, but that doesn’t mean that’s everything Apple will be up to. The company could very well surprise us with an entirely new gadget that we aren’t expecting, and whether that be this year or the next, I’d say the chances are quite good. Let’s not forget that this is the company that essentially created the tablet product line with the iPad back in 2010. We may know what a smartphone looks and feels like, but that’s just one single item in Apple’s wide array of available goods. Whether we see a huge innovation in a preexisting device or something entirely new that we can’t yet quite fathom, there’s still a lot to look forward to.



I very much respect Peter Theil’s statement and can understand completely where he’s coming from. I’m a heavy user of Apple products, so I fully expect that some of my natural bias towards the company is creating for these hopeful notions of mine. However, when you consider everything that Apple has already accomplished thus far, it’s incredibly hard to believe that the age of this company is dead and gone.



Take a look around you the next time you go outside or are at your local Starbucks. What do you see? People are talking on their iPhones and writing on MacBooks. This is generalizing things for sure, but it’s something that applies surprisingly accurately if you take a second to be aware of your surroundings. Apple isn’t just one of the most well-known tech companies in the world, it’s one of the best well known companies in general that exists in our planet today. Things might be a bit quiet within the company right now, but I respectfully disagree with you Mr. Theil – the age of Apple is far from over.

FEATURED VIDEO

132 Comments

1. cnour

Posts: 2305; Member since: Sep 11, 2014

This is Apple, the innovation and the perfection. The best in everything. Keep it up Apple.

4. maple_mak

Posts: 953; Member since: Dec 18, 2013

Hahahahahaha

8. Creep

Posts: 193; Member since: Apr 05, 2016

Why Apple now Sucks 1. Tim Cook is an idiot that hasn't introduced one innovative product since steve 2. No headphone jack is incredibly stupid, especially when it's on the MBP 3. New MBP laptops are awful 4. Mac Pro trash can is literally trash 5. There isn't a single apple product innovating other than possibly the airpods, and even that's a stretch. 6. Apple needs another dreamer comparable to Steve Jobs, that focuses on products as opposed to strictly profit margins. Apple is officially doomed. Tim cook is doing nothing but squeezing every penny of profit he can before the collapse. I'm just glad we get to witness.

17. AllFanboysMatter

Posts: 206; Member since: Feb 14, 2016

You have no clue what you're talking about and need to be quiet immediately. Even with all of your stupid and annoying thoughts, and drawn out list, it's clear that you're strictly incapable of producing a single rational thought. Not only is nearly every item you pointed out not true, it's coming from clearly an Apple hater who doesn't have anything better to do than to get on Apple for not innovating. How many times are we going to hear the same rhetoric? It's becoming a daily ritual of all these damn losers eating member berries acting as if apple was once this god that ruled the earth and now has fallen to deeply below the surface. Well I got news for all of you nostalgic haters - Apple isn't going anywhere and it's here to stay for a very very very long time. Apple has the best OS by far, compared to Android's laggy POS OS that doesn't help you do anything other than find a trash can to put it in. The phone is seriously just as laggy as it was when it was originally was introduced. What a damn disgrace that is. I mean, when your phone can't even scroll down webpages without lagging for days like all android devices do, I'd rather grab a long ass knife and slit both my wrists AT THE SAME TIME. Samsung is the worst company in existence, with awful offerings across the board from exploding phones to exploding dishwashing machines. Just wait until the VR headsets start blowing up! They will have to have recalls for a product that can potentially blow up someones head! Ridiculous! So you creep need to get with the program asap because you cclearly and almost alwasy have no clue what you're talking about. All you do is try to put Samsung on this high height while diminishing Apple as if it's not the best company in the world. Well I got news for you - Apple is the best company in the world and most people would agree with me. they come out with the best products and have the best customer support out of any company. Who do you think you are that you can pass judgement on a company you haven't even met? Are you some type of crazy person? Dude, get a damn clue.

18. Creep

Posts: 193; Member since: Apr 05, 2016

lol you need some serious help.

21. Unordinary unregistered

Keep crying.

25. Creep

Posts: 193; Member since: Apr 05, 2016

Unordinary - nobody on Phonearena likes you

95. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Except his under-aged girlfriend Mxy.

99. Unordinary unregistered

Good thing I don't come here to make friends and fish for green thumbs lmfaooooooo. Keep crying hahahaha

22. sissy246

Posts: 7106; Member since: Mar 04, 2015

"Who do you think you are that you can pass judgement on a company you haven't even met? Are you some type of crazy person?" And are you saying you have met Samsung. How can you pass judgment on a company you have never met. I do agree apple will never go anywhere. Sales my drop, stocks may drop but they are here to stay.

126. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Yes Apple will always be around. But guess what. So is Sears, so is IBM. Are they the same company they were on their hayday? The [roblem with ignorant fans is, they seen other top companies fall to the very bottom and somehow they think this is never going to happen with Apple. If Apple doesn't come up with a new idea that will be 70% of their income, they are done. This is why they are trying to get as much money as they can, because after that they have nothing.

26. AlikMalix unregistered

You're right. I prefer iOS to android by a huge margin. Tim needs to have the iPhone redesigned - and I'll keep buying. Android consortium may have lots of bells and wistles but non of all the good stuff is on one device - there's a disappointing trade off with every android device. The best of android (samsung) just failed horribly at making a dependable device - first it had ram issues until it started catching fire. Android has a long road to catch up to many important factors that many of us need in a mobile device. Every time I try one - it seems that android manufacturers just don't get it. They're cluelessly adding anythight they can think of to try differentiate themselves from other android manufacturers but if you look past skin deep - android is all the same and extremely overhyped by the same flock you see on PA as well as any other site. The only thing that android side has is cheap devices that are good enough for average consumer world wide. See, Apple offers a very different setup and pick of features. It also offers a different more streamlined ecosystem. It may not work for some - and that's absolutely fine. But lots of use use and appreciate how Apple nitpicks at feature, implements them, and how it controls the ecosystem - it works for us. Android doesn't have that - to a person like me - android is still a clusterf**k of an ecosystem that I don't want to mix up in. You can argue my subjective points above til the cows come home. But until android understands what iOS users need - IOS and iPhone isn't going anywhere.

35. michaelny2001

Posts: 328; Member since: Aug 01, 2012

perhaps you may be right in some aspects but please... i dare you to try the OnePlus 3 or 3T. either nouigat or marshmallow doesn't matter the OS. You'll see ther eis no leg and it moves exactyl if not fast than apple. Of and the fingerprint scanner is waaaaaaayyyy superior to apple's.

38. AlikMalix unregistered

I always try an android device with my every upgrade (every two years). And I go by recommendations from users on PA forums. My upgrade is up this fall - Im thinking pixel this time. Samsung was extremely disappointing - it was laggy and the battery juice was used up while the phone was laying on table doing nothing. But thanks for the suggestions. Despite of what I said, there are android features that I need in my iPhone like the embedded s-pen on the Note or LG phones. And I like samsungs always on feature (but I heard everyone turns that off to save battery). I'm gonna try vanilla android this time because sits close to how iOS is - and I prefer stripped UI with ability to add what I need. Unlike most of android - where you have everything and the kitchen sink added and you got to manage it or hide it all the time.

79. marorun

Posts: 5029; Member since: Mar 30, 2015

Alik i agree thats why i dont use Samsung anymore too much crap installed thats you cannot remove. LG G5 was good in thats aspect beside LG basic app ( for sms by example ) its not filled with features i dont use. Pixel came out 1 months after i got my G5 i was so mad thats the phone i want! I strongly recommend it i did not get a single return yet ( 30% of samsung device come back.. )

105. AlikMalix unregistered

I wish we can always converse like this.

122. kucma

Posts: 86; Member since: Feb 01, 2017

Thank you for your sensible comments. You are thinking down my track as well. A Note phone with iOS would be ideal. I have upgraded to iPhone 6s plus from Note 2. After a couple of weeks i got used to the new OS and the only thing I miss regularly is an S Pen. Other than that I prefer iOS in most aspects (although there is plenty of room for improvement still). It's a shame Steve Jobs has denounced stylus in his presentation of original iPhone as Apple may never get to making a 'Note' phone because of it. But in my view S Pen is a welcome upgrade to our '10 styluses we were born with' while styluses prior Steve's talk were much inferior to be fair. Let's just hope Tim will realise that there is still money to make in this area and finally make that dream phone! :)

123. AlikMalix unregistered

To be honest, give me an iPhone that supports the pencil, or vice versa and I'm happy. Embedded equivalent would be a bonus, though... If Note 8 comes out before my upgrade - I'd love to give that a shot again - pretty sure Samsung gonna bring it....

63. marorun

Posts: 5029; Member since: Mar 30, 2015

Alik care to give valid example and stop been so cryptic? Not all OEM cram as much useless and buggy features like samsung do. My LG G5 had been flawless since i have it to the point thats even software update only made it all around better ( yep no downgrade on battery life ect ) Its butter smooth never heats and all the built-in features work like a charm. The Ecosystem as you say i would love to know what you mean. I dont use Mac computers only PC so what advantage i would get to only use apple ecosystem ( i do own an ipad air 2 ) All i need is in my hand and if i want i can switch to almost any OEM and keep all my stuff ( another thing you cannot do with iphone as if you switch oem you loose everything ) I use google photo to sync my picture between device. i use google drive to sync documents. i use google map for driving and gps assist. i use Gmail for all my email inbox ( both on my LG G5 and my ipad air ) So basically the crappy google ecosystem as you say is the only ecosystem thats can work both on android and idevice. iphones only have about 15% of the market share world wide so its clearly not the most needed device. i know apple make tons of profit as well. So what so good about apple ecosystem give me arguments. dont bulls**t me i work in cellphone industry B2B level so i know what are real advantage and what are not and if you dont use a mac computer i dont see any advantage to use an iphone.

127. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Gosh you sound stupid!

128. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

The problem with what you said is this. Ypou're basically saying this: I'm hungry and I can be perfectly happy with a hambuger that has nothing but meat and a bun. You don't have to have lettuce an tomato's and pickles and mustard. Because even though those things are good, I only eat to live and I don't have to have the extras. You don't understand that some people like to have all the trimming because, even though we all have to eat to live, some of us prefer to have the extra because it makes eating a bit more enjoyable. The fact is Apple has no idea what people want. If they did the Mac wouldn't be 5% of the worlds computers. It would be what Windows PC are...90% of the worlds computers. If IOS was everything people needed, then Android wouldn't have stood a chance. Android is about creating opportunity for all. The fact is a poor person can have just as good of a device as a rich person and still enjoy the same benefits on some level. With your banter, all cars would simply never have cool things like power windows and door locks. You're perfectly ok with using your key to open doors and rolling down windows. You problem is you have a problem with progression. You want everything to be boring and the same. Samsung is the only one actually trying to make tejir devices different. If what they was doing didn't work, why are they the top selling OEM? After all other OEm's sell cheap Android too. Why are no other OEM's selling 100M premium devices with Android? if your claim about Android is so true, then why is Samsung sales almost 100M premium, 100M mid-ranged and 100M cheap? Oh and even Samsung cheap $100 phones have a better reliability rate than the iPhone. You fools think paying more means it better when Apple has provne this false. The Mac for example in 2004 has a reliability rate of 17% for a company who onluy made at the time 1.5M computers per year. While Dell has a 18% failure rate making 10M computers per quarter. That means Dell still had far more reliable product on peoples hands vs Apple. iPhone catch fire too. Samsung makes 50 phone models. Somehow its the end of them because they had a issue with one? Somehow Apple phone scatching fire for no reason, even using 3rd party chargers which others phone don't have this issue doesn't bother ypou. It doesn't bother you that because Apple charges an arm and a leg to repair their own phones, people sought 3rd parties and Apple punished them by bricking their devices? It doesn't bother you that every iPhone model has had serious issues which Apple mistly blamed you not themselves, which Samsung or any other OEM has NEVER done. But you say Apple knows what people want. I don't care what you like. I respect your choice as being what you want. Its when you try to pawn off your choice as better when it isn't. iPhone 6's 25% failure rate. S6 7%. Mac 17% failure rate, Dell 18%.

31. NarutoKage14

Posts: 1319; Member since: Aug 31, 2016

Who do you think you are? I think you are some type of crazy person.

36. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Lol talking about being a fanboy....isheep.

45. BobbyDigital

Posts: 2125; Member since: May 29, 2014

And yet... You just did what you said he's crazy for doing. Passing judgement on a company. #HypocriteMuch? And you're fanboying so hard that when Tom Cook bends over we see you smiling. Stop it.

46. marorun

Posts: 5029; Member since: Mar 30, 2015

AllFanboysMatter you are truly in your own world. My LG G5 dont even lag when scrolling on PA website wich is truly good. Best OS is a question of point of view its certainly not the most stable out there anymore its a mess with those crappy updates thats break everything. You exagerate for Samsung but yeah they have horrible quality check... Who do you think you are that you can pass judgement on a company you haven't even met? Are you some type of crazy person? ( yep its also valid for yourself )

49. cmdacos

Posts: 4182; Member since: Nov 01, 2016

You seem to pass a lot of judgement and push your opinions just as much. Thanks for being today's hypocrite...

56. Chitty

Posts: 10; Member since: Mar 18, 2013

I think Apple is an ok Company and don't think they're doomed But you are so wrong if you think current Android is Laggy. I actually get more stutters on my Iphone 7 plus than I did on my s7 Edge. If your talking about mid range Androids then yes you are correct as they are laggy pieces of crap that shouldn't really be for sale. Yes Samsungs second half of the year sucked but you seem to be implying that Samsung is Android which is really far from the truth. Saying Apple is the best company in the world is just lol. They used to be extremely innovative but now they just wait for someone to release something and copy it and say it's better. How many years did they mock amoled for? Guess what type of screen they'll start using either this or next year. Remember when they said big screens are a terrible idea? I could go on for ages. Does that mean I'll be buying and Android this year... Nope. One thing Apple has hands down is apps are more optimised for iOS but this is changing. I'm just hoping they manage to get rid of the massive bezels I will say Apple watch might not look as good as a lot of the Android/Tizen watches but it is way better for functionality. I did give up on Macbooks this year. What they're offering for the price is pretty ridiculous imo. There is no best. Both sides of the fence have different things going for them.

74. sissy246

Posts: 7106; Member since: Mar 04, 2015

" If your talking about mid range Androids then yes you are correct as they are laggy pieces of crap" This is just it. Some people, not all, bunch all android phone together. They might have went from a $200 to $300 android to a iphone 7, we'll hell yes it's going to be hell of a lot better. So then they think all androids are that way.

90. AlikMalix unregistered

If you're going to use all of android features or handpicked features of ALL of android to conpare to iOS than be ready to mix in all of android devices into the criticism as well. I have yet to use one android device that is as good as you or your flock seem to make it sound to be. Each device has a trade off - including your holy Note 7 which had the biggest flaw in smartphone history. I made a list a while back and I would need at least 5 (maybe less now) devices to carry to do all the nice things I enjoy with iPhone, for a simple example: hiway for forcetouch, nexus for updates and lack of bloat, Samsung for camera. If I want nice UI, I have to go with HTC.... it's a trade off. iPhone seems to have all the nice features in one package and non of the redundant, unnecessary garbage that clogs up and slows down the system - unnecessary resolution that you and your flock constantly refer o as the culprit why holy Note 7 can't keep up with 1 year old or even 2 year old iPhone.

100. sissy246

Posts: 7106; Member since: Mar 04, 2015

Look you can say what the hell you want, but iphones lag some to. You and your FLOCK just don't like to admit it. My note 5 lags on one site tell I started using adblock and that is this site. I do have exynos note 5 and I think it is much better then SD. "including your holy Note 7 which had the biggest flaw in smartphone history" I didn't have a note 7 so I can't tell you if it was holy or not. Did I think it was a nice phone , yes I did. Was it holy, f**k if I know. I am not sure way you are being a Di*k over what I said. I stand by what I said. That you can't group a high end android phone in with cheap ass android phones. People that dose not know better will think run like that $200 phone when they don't.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.