T-Mobile takes the cake again in the most recent J.D. Power and Associates study

T-Mobile takes the cake again in the most recent J.D. Power and Associates study
Although they're trying their best to get out of the number four slot in total subscribers, T-Mobile has yet again reached a feat that they've been too common to achieve time over time. T-Mobile solidified their position yet again by receiving the highest ranking in the most recent J.D. Power and Associates 2010 Wireless Retail Sales Satisfaction Study – easily continuing their legacy as a prominent provider committed to the highest level  of quality for its customers since 2004. Paula Lentini, vice president of retail sales and operation, said that “We’re very excited to be named the wireless industry’s highest-ranked retail sales and service provider. This achievement further underscores our commitment to providing a great sales and service experience to our customers. I am very proud of our frontline employees who deliver customer delight every day and with every interaction.” The study was based on 8,000 internet survey interviews during July 2009 and December 2009 and displays how T-Mobile's customers rate them on overall retail performance. On top of having a sales staff that are friendly, concerned with their purchase, and help them find the best plan/phone based on their needs, T-Mobile also ranks first among its competition when it comes to the price and promotion category. It's quite evident when you look at how they've been aggressive in lowering their plans. Hopefully this might pave the way for them to get out of their current spot and move past its next competition in an attempt to attract even more customers.

source: Yahoo!

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11 Comments

1. Kiltlifter

Posts: 742; Member since: Dec 11, 2008

Congrats T-Mo retail operations for becoming number one. Where did AT&T, VZW, Sprint, and US Cellular rank? I am too lazy to look for the whole report.

2. Hotzb22

Posts: 109; Member since: Mar 30, 2009

3. Mateo8326

Posts: 472; Member since: Jul 15, 2009

if this is the case how come their not the #1 provider right now?

9. JackFace

Posts: 190; Member since: Nov 03, 2009

Because... they are gearing up for #3 to overtake Sprint... Then they'll try and out AT&T... which will be hard. They're getting better though.

4. VZWtrainer

Posts: 50; Member since: Jul 24, 2008

T-Mobile and VZW both got 5 out of 5 and AT&T and Sprint both got 2 out of 5. On a 1000 point scale, T-Mobile got 723 points and VZW got 722 points, so it was close just like the customer service survey that VZW barely beat T-Mobile that came out a little while back. The exact scores for AT&T and Sprint, but they must be much lower to be only scored 2 out of 5 points. The 4 things that were looked at were: Retailer's Facility, Merchandise Display, Sales Staff and Cost. Verizon did better in Facility and Display and T-Mobile did better in Sales Staff and Cost (obviously).

6. herbiederb

Posts: 275; Member since: Jan 28, 2010

My two favorite carriers, VZW and T-mo. Congrats!

7. DonLouie

Posts: 594; Member since: Dec 22, 2008

Sprint was last with 711 while AT&T had 712, average is 719 so the bottom 2 got work to do with the top two just above average. Big whoop, I believe in the next few quarters there dictatorship rules will reflect in the comimg surveys

8. herbiederb

Posts: 275; Member since: Jan 28, 2010

Sprint is last.. not too surprising. Thier customer service truly sucks. In the next few quarters it will continue to suck, thats what you dont get DonLouie.

5. jbroots3

Posts: 104; Member since: Jan 29, 2010

interesting.

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

Now if only Tmobile would get an affective advertising campaign to pull out of 4th place. LOL. They have just about everything else (minus VZW coverage) that should pull them higher up the chain.

11. robinrisk unregistered

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