T-Mobile named Walmart's 2011 "Supplier of the Year", still has trouble convincing carriers to end subsidies

T-Mobile named Walmart's 2011 "Supplier of the Year", still has trouble convincing carriers to end subsidies
T-Mobile sent a press release that it has been named Walmart’s 2011 “Supplier of the Year” in both the Wireless category and the overall Entertainment Division. The world's largest retailer has more than 1200 suppliers in entertainment, so take notice.

Walmart's phones and plans shopping service is already making inroads, eating Amazon Wireless' bread-and-butter discount model, and apparently T-Mobile was able to come up with the best deals to suit value-for-money shoppers last year.

A related thing that caught our attention the other day is T-Mobile's cry for ending the cell phone subsidies that are killing wireless carriers in the US. Last October, Walmart and T-Mobile began offering an innovative $30 unlimited text and data Monthly4G prepaid service plan, so the carrier definitely puts its money where its mouth is. 

The subsidy model is so ingrained in the minds of the US consumer, that we doubt T-Mobile will have much success to get the big boys on board outside of its own initiatives.

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