T-Mobile named Walmart's 2011 "Supplier of the Year", still has trouble convincing carriers to end subsidies

T-Mobile named Walmart's 2011
T-Mobile sent a press release that it has been named Walmart’s 2011 “Supplier of the Year” in both the Wireless category and the overall Entertainment Division. The world's largest retailer has more than 1200 suppliers in entertainment, so take notice.

Walmart's phones and plans shopping service is already making inroads, eating Amazon Wireless' bread-and-butter discount model, and apparently T-Mobile was able to come up with the best deals to suit value-for-money shoppers last year.

A related thing that caught our attention the other day is T-Mobile's cry for ending the cell phone subsidies that are killing wireless carriers in the US. Last October, Walmart and T-Mobile began offering an innovative $30 unlimited text and data Monthly4G prepaid service plan, so the carrier definitely puts its money where its mouth is. 

The subsidy model is so ingrained in the minds of the US consumer, that we doubt T-Mobile will have much success to get the big boys on board outside of its own initiatives.



1. Galen20K

Posts: 579; Member since: Dec 26, 2008

Text and a "date"?! Sign me up!

2. Galen20K

Posts: 579; Member since: Dec 26, 2008

oh darn, you fixed your blunder. too bad, the article was funnier with it. - )

3. JeffdaBeat unregistered

I'm a big fan of ending cellphone subsidies. Folks are spoiled when it comes to sell phones. We buy TVs, computers, and even tablets every few years and have no problem paying big bucks for those. Phones will be no different. But the only way I'd really go for a unsubsidized phone is if I can take it to more than one carrier. I wouldn't mind dropping $500 or more on a phone if I could take it to whatever carrier I wanted. Plus, ending subsidies would mean a carrier had to focus on having the best service instead of the best phones.

4. rhinoceros

Posts: 33; Member since: Mar 01, 2012

I hate you Walmart... If you are a consumer and you purchase there then go there for any service issues

5. christianqwerty

Posts: 467; Member since: May 05, 2011

I'm a teenager, I cannot afford phones without the subsidies. 250$ is the most I have spent on a phone after taxes, 500-600$ is out of the question.

6. JeffdaBeat unregistered

Get a job and save your money? That's what I had to do when I was a teenager and I'm still in my 20's.

7. squallz506

Posts: 1075; Member since: Oct 19, 2011

there are plenty of $250 unlocked android and wp7 headsets out there right now. HTC Evo 3d gsm is $350. just save a little.

8. rallyguy

Posts: 620; Member since: Mar 13, 2012

I would refuse to pay full price for a phone unless plans drop in price. Why not have a plan now you can sign up for when your phone is not subsidized?

9. mobileguy82

Posts: 1; Member since: Mar 15, 2012

wal-mart equal's fraud city usa. easiest place to take five high end phones and get them canceled and not return them. I wonder if they factored in all deactivations and cancelations due to FRAUD!!!!! haha

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.