T-Mobile gives Yahoo the boot, replaces with Google

T-Mobile gives Yahoo the boot, replaces with Google
After having Yahoo as the exclusive search provider for T-Mobile over the past year, the wireless company has decided to now go with Google, saying that is what the customers wanted. Ian McKerlich, T-Mobile’s director of mobile web and content, said other reasons also played a roll in the decision, as they were the first carrier to work with Google on deployment of its Android-based devices. T-Mobile began updating its web2go portal with Google last month in preparation for the change, as well as making it easier to personalize, and more touch-friendly. These changes have led to a 300 percent increase in web2go traffic per customer, though you can still use the browser to go to any search provider you choose. 94 percent of all T-Mobile devices use the web2go portal, including BlackBerry Smartphones, the Motorola Cliq, and most feature-phones. Now with this complete, Google has exclusivity deals with Sprint & T-Mobile, Yahoo is still partnered with AT&T, and Microsoft Bing has been with Verizon since last year. As Google continues to grow and expand, it will be interesting to see in the coming years if AT&T and Verizon end up signing exclusivity deals with Google as well.

source: moconews



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5 Comments

1. Gowireless

Posts: 85; Member since: Feb 23, 2010

at&t needs to do the same thats dumb to run yahoo on a google Android handset

3. artz1986

Posts: 453; Member since: Mar 11, 2009

unless you have a Backflip, get over it, but if you're not that stupid to purchase then complain....

4. rhomaion

Posts: 187; Member since: Sep 23, 2009

artz1986 Fail post

2. Sharky

Posts: 259; Member since: Jun 24, 2008

Being that AT&T threw Yahoo onto an Android phone I seriously doubt they'll be partnering with Google anytime soon. It'll be interesting to see what Verizon do though. Being that they're marketing the Droid so heavily you'd think that they'd move to Google. But with Windows Phone Series 7 gathering some momentum ahead of its launch, I have to imagine that they'll have to think a bit more about moving away from Bing.

5. rhomaion

Posts: 187; Member since: Sep 23, 2009

Haha Google FTW! Yahoo sucks so does AT&T ( All Technical Turks ).

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