T-Mobile dropping "America's largest 4G network" tagline in ads, bets on Carly on a Ducati

posted by Daniel P. / Jul 19, 2012, 3:41 AM

Danielle Hopcus, spokesperson for T-Mobile, has confirmed for Fierce Wireless that the carrier has indeed dropped the "America's largest 4G network" tagline in its new ad campaign that started July 10.

That claim now goes to AT&T, which covers 250 million with its HSPA+/LTE network, whereas T-Mobile's covers 215 million. Verizon claims "the fastest" 4G network, whereas T-Mobile now emphasizes on Carly zipping down America's backroads in a Ducati, and counting cell towers to show how expansive T-Mobile's network is. Danielle Hopcus returned the following statement about the current state of network affairs:

With the breadth of T-Mobile's nationwide 4G network well established, we recently moved to a network claim that reflects the network's performance and reliability, particularly with the $4 billion investment we're making and recent accolades like the PC Magazine Fastest Mobile Networks Test, which showed T-Mobile's 4G network to be very competitive with current LTE networks.

T-Mobile became the first nationwide 4G network and began using 'America's Largest 4G Network' in marketing more than 18 months ago. Since that time, competitors have worked to catch up as we've continued to expand and strengthen our 4G network. We don't care to debate these last few POPs, and the numbers are constantly changing.

via FierceWireless

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28 Comments

1. Birds

Posts: 1172; Member since: Nov 21, 2011

Well....I like Ducati more than LTE anyway so...For my sixteenth B-day I'm getting a custom steampunk bike....I'm going to mod it like crazy...

posted on Jul 19, 2012, 3:50 AM 2

17. galaxyisking

Posts: 60; Member since: Nov 18, 2011

i'd like to ride that... the bike is cool too....

posted on Jul 19, 2012, 12:46 PM 0

2. Mxyzptlk unregistered

I want to ride on the back of her bike :)

posted on Jul 19, 2012, 4:08 AM 4

4. fraydoe

Posts: 57; Member since: Dec 27, 2011

screw the girl, gimme that bike!

posted on Jul 19, 2012, 7:25 AM 0

8. networkdood

Posts: 6330; Member since: Mar 31, 2010

get both...screw her on the bike....WINNING!!!

posted on Jul 19, 2012, 8:59 AM 4

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

that would take some tiger blood. :)

posted on Jul 19, 2012, 9:23 AM 0

3. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Love me some HSPA+ on AT&T!

posted on Jul 19, 2012, 5:19 AM 4

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

HSPA+ on T-Mobile is better IMO. And yes, I've tried it on both of them...

posted on Jul 19, 2012, 7:58 AM 0

20. android_sucks

Posts: 111; Member since: Jul 28, 2011

Please tell me what device you have because I can barely get a steady 3g connection on Tmobile. My son is begging me to switch him to Big Blue!!!

posted on Jul 19, 2012, 2:58 PM 0

7. VZWEMPLOYEE

Posts: 34; Member since: Jun 13, 2009

HSPA+ is getting replaced by LTE my friends why do you think At&t and Sprint are following Big red baby. LTE will be the global standard its just sad that Sprint has no money for their LTE and At&t is a year behind Verizon like their CEO said last year. If HSPA+ was so great At&t wouldn't be switching trust. Sprint wont last past 2013

posted on Jul 19, 2012, 8:11 AM 1

9. networkdood

Posts: 6330; Member since: Mar 31, 2010

ummm, HSPA+ can actually go really fast and when an AT&T customer is not in a 4G LTE area, they did not experience huge drop in data speeds going to HSPA+....unlike VZW customers such as myself.....dude, you got pwned.....

posted on Jul 19, 2012, 9:00 AM 4

18. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

that's a tired argument that's obviously not going to last very long considering Verizon's immensely aggressive roll-out of LTE Markets even more so when we start talking about LTE Advanced. AT&T wins in the short term, Verizon in the long term. who truly wins here? you tell me.

posted on Jul 19, 2012, 2:53 PM 0

13. jenna_23

Posts: 145; Member since: Apr 02, 2010

@ vzemployee thats the most funniest thing i have ever heard someone say on here well what more can we expect from someone who works for verizon? Verizon had no choice than to go LTE because the whole world was gonna go the LTE WAY since they were using cdma while AT&T was already using the global standard GSM which is used in aloooot more places than cdma worldwide. Btw like networkdood said atts 3G hspa+ is way better than Verizon's slooow evdo revA 3G . I have gotten speeds up to 11mbps on hspa on my xperia ion on hspa mode can u get that on 3G cdma? I don't think so I can also usevoice and data which I admit I RARELY USE but at least its possible unlike on evdo cdma . Also like he also said when att customers go out of LTE areas they dnt see a huge difference in speed like Verizon customers do I kno how frustrating it can be cuz I had a droid razr maxx worked fine on LTE when I was in a Verizon 3G area ughhh things like uploading pics to fb took forever ,using google maps took long switched to att never looked back no im enjoying fast speeds on LTE or fast 3G.

posted on Jul 19, 2012, 10:10 AM 3

14. MartyK

Posts: 1043; Member since: Apr 11, 2012

"Sprint wont last past 2013" Being a V-Employee, you should know better than coming in a room to talk about another company not being around, when in fact Verizon just release over 400 of your co-worker!..You might be next, so be careful.

posted on Jul 19, 2012, 10:45 AM 0

5. ajac09

Posts: 1482; Member since: Sep 30, 2009

god she got ugly in the new ads.

posted on Jul 19, 2012, 7:46 AM 2

12. EclipseGSX

Posts: 1770; Member since: Oct 18, 2011

Seriously bring back the girl next door look. There's nothing hot about all that leather

posted on Jul 19, 2012, 10:03 AM 0

21. android_sucks

Posts: 111; Member since: Jul 28, 2011

It's not her that is gettting uglier...it is the realization that Tmo sucks and your eyes are now fully open!!!!

posted on Jul 19, 2012, 3:01 PM 0

11. ThreeFourSeven

Posts: 34; Member since: Nov 23, 2011

This is good because they never had the largest 4G network and I'm a T-Mobile customer. Their coverage is still spotty at best.

posted on Jul 19, 2012, 9:38 AM 2

15. Rio1983

Posts: 25; Member since: Dec 03, 2011

vz employee__________________ Had to give a moment of silence for ignorance. Sprint has been stacking up money from all of these side deals that has been signed over the last 18 months. Sprint may have been the last to LTE but remember SPRINT was the 1st to develop a TRUE 4TH generation technology. Wimax wasnt the best at all but it was GROUNDBREAKING COUPLED WITH THE EVO 4G. A match made in HEAVEN. Now 2 1/2 Years later SPRINT CUSTOMERS HAVE SUFFERED TO STAY WITH THE COMPANY WHERE WIMAX wasnt available due to lackluster speeds during peak hours due to overcrowding on cell sites (Boost, Virgin Mobile, and Sprint). With NETWORK Vision they have not only flipped the switch but speeds are considerably faster than TMOBILE'S HSPA+ IN THE AREAS THEY HAVE LAUNCHED THERE LTE NETWORK. I WAS IN ATLANTA FOR LAUNCH ON SUNDAY AND MUST SAY. I HAVE A DEMO VERIZON PHONE AND MY EVO 4G LTE GAVE THAT PHONE ALL IT COULD HANDLE AND IN MOST CASES WAS TO CLOSE TO CALL. THE DIFFERENCE IS ABOUT 35 A MONTH WHICH OVER 2 YEARS IS CLOSE TO 1000 DOLLARS. THUS SAYING ALL THIS, I AM A LOYAL SPRINT CUSTOMER AND I AM SOOOO HAPPY ON THE NOW NETWORK... WE KNOW THAT SPRINT IS WORKING HARD TO KEEP ALLLLLL OF THERE CUSTOMERS HAPPY. **Street King**

posted on Jul 19, 2012, 12:16 PM 0

16. Rio1983

Posts: 25; Member since: Dec 03, 2011

And that 35 I speak of is only if you use 2gb of data. With a data monster like myself. I use on average 10 gb a month so I actually am saving closer to 70 a month. You do the math.. Sprint all day **Street King**

posted on Jul 19, 2012, 12:19 PM 0

19. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

xD you Sprint fan boys really know how to make me shake my head.

posted on Jul 19, 2012, 2:56 PM 0

22. speckledapple

Posts: 902; Member since: Sep 29, 2011

We should clarify that HSPA+ is NOT 4G.

posted on Jul 19, 2012, 3:33 PM 0

24. Jyakotu

Posts: 867; Member since: Dec 12, 2008

HSPA+ IS 4G, because the ITU said that it was because it's an upgrade from existing 3G technology. And it might as well be since T-Mobile's HSPA+ can get 42Mbps theoretically. So HSPA+ is just as fast as LTE.

posted on Jul 19, 2012, 3:35 PM 0

25. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

lol, you think HSPA+ is as fast as LTE because of it's theoretical speeds. you know LTE's theoretical speed is 100mbps right? xD

posted on Jul 19, 2012, 4:03 PM 0

26. Jyakotu

Posts: 867; Member since: Dec 12, 2008

It's not even like we'll even see those speeds anyway. All I'm saying is, people shouldn't count out HSPA+ because, as it stands NOW, it offers the same (and sometimes BETTER) speeds like LTE. *shrugs*

posted on Jul 19, 2012, 5:03 PM 0

28. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

you're sure trying to inch HSPA+ up there aren't ya? it's good but it's not THAT good. LTE's average speeds are still typically higher.

posted on Jul 19, 2012, 5:43 PM 0

23. Jyakotu

Posts: 867; Member since: Dec 12, 2008

T-Mobile may have faster theoretical HSPA+ speeds, but AT&T already has 4G LTE and the added bonus of being bumped down to HSPA+ if you don't have 4G LTE yet makes them way better than T-Mobile. Face it, even though T-Mobile is trying to NOT be seen as the "value carrier," it will ALWAYS be seen as the cheaper alternative to AT&T if you prefer GSM, which I do entirely. T-Mobile really needs to get its coverage up. That's not to say its bad, because as I live in a major city, Charlotte, NC, T-Mobile does a respectable job for some, but where I live, AT&T had better service. But hey, at least T-Mobile prepaid is better than AT&T, sans coverage.