T-Mobile continues to rip AT&T in full page USAToday ad on Tuesday

T-Mobile continues to rip AT&T in full page USAToday ad on Tuesday
Is it just us or does anyone else hear Eddie V.'s amazing solo on Van Halen's Jump every time you read about T-Mobile's new upgrade plan. Just because the one-time successor to Eric Clapton is now best known as Valerie Berinelli's ex doesn't diminish his accomplishments on the six-string. Meanwhile, T-Mobile is taking it to AT&T again on Tuesday, with a full-page ad in USA Today calling AT&T's Next upgrade plan calculated, sneaky and underhanded.

If you're not sure what all the talk is about, it seems that AT&T is making you pay twice for a new phone that you don't even get to keep. We pointed that out last Tuesday. AT&T's plan has you continuing to pay a monthly service price that includes the subsidized price of a phone that you are also paying monthly for. Last Tuesday, in a tweet, T-Mobile CEO John Legere related how he couldn't believe that AT&T didn't cut its service price to account for the monthly payment you are already making on the handset. The executive quickly become one of our favorite hashtag wits by tagging his tweet #asktheschoolkids, making fun of AT&T's widely seen television commercials.

AT&T is probably not going to take this lying down, so you can expect a response from the nation's second largest carrier soon.

source: TmoNews



20. SavageLucy42

Posts: 211; Member since: Mar 24, 2011

Maybe if TMo had more than more than 19 towers, I'd give them a try.

17. ar2730

Posts: 42; Member since: May 24, 2012

I love this guy!!!! Calling AT&T out like they should be. Come on T-Mo we need better coverage in rural Louisiana, and I will join the PINK!

16. alpinejason

Posts: 262; Member since: Sep 06, 2011

Att is more expensive but coverage is best around here in houston and surrounding included Verizon so I kinda understand why but it is still too expensive

18. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

Coverage quality is completely beside the point. Their already too-expensive price more than sufficiently paid for the better coverage. With their new upgrade program you're paying even more yet your coverage remains the same.

14. jfuente11

Posts: 38; Member since: Nov 06, 2012

Let's just say that the additonal price that AT&T customers are paying for is for the network coverage service that they are getting. I mean, there are still areas that T-Mo does not cover. But as of the moment, T-Mobile is on the right track for providing an exceptional Customer Service. For the customer experience, it's getting there!

12. TheMan

Posts: 494; Member since: Sep 21, 2012

AT&T doesn't have to respond so "soon" may never come. More important, I think of House of Pain's "Jump Around" first, Van Halen's "Jump" second.

10. dcgore

Posts: 234; Member since: Feb 24, 2012

I am switching to tmo when the new iphone comes out. I am tired of AT&T greedy practices.

9. papss unregistered

Signs of desperation I say..

11. bigbmc26

Posts: 43; Member since: May 10, 2012

How? The AT&T Next program is a rip off. Most tech blogs have done the math for the consumer. Seems T-Mobile is just calling a spade a spade. No desperation, just making fun of a giant bending their customers over.

6. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Maybe now we know why AT&T had the hots for T-Mo - they wanted to muzzle Legere....

5. fatTony

Posts: 122; Member since: Dec 20, 2012

...program makes you pay the full cost of your phone in addition to you monthly service agreement... ...in addition to you (not your) monthly service? I think I just found a spelling error in there. I hope they fix it before publishing it.

7. JamesW

Posts: 34; Member since: Jun 13, 2013

You just may be the one who wants to check your(not you) statement for spelling errors because they did spell it correctly. They are talking to the customer in second person lol. I'm sure they put the ad through extensive checks before publishing.

13. fatTony

Posts: 122; Member since: Dec 20, 2012

Sounds like we have a want-to-be professor on our hands. Don't you know that common errors such as this one slips past editors all the time? News paper articles as well as some text books have this kind of error from time to time. I hope you know that when using the personal pronoun You to show ownership (in this case monthly bill), it becomes your. One should never say "YOU Monthly bill is past due so YOU account has been suspended." Heads up, kid, you may not be as smart as you think. It's 2013, my friend, education is a great thing.

3. flynfree

Posts: 374; Member since: Jun 09, 2013

Hey, tmo....slowdown! remember, at&t is 2nd biggest carrier and almost all flagship phone you can find are from them. Just continue improving/exploring your services and network. Good luck...tmo consumer!

23. miles16852

Posts: 241; Member since: Oct 20, 2011

doesnt matter how BIG they are or not! if your not under contract with att or verizon, then why are you paying $20 amonth? its because your a stupid idiotic consumer, DUH DUH DUH DUH !

1. joey18

Posts: 694; Member since: Jul 20, 2010

when the new iphone release who is going to have better plans att and verizon are overpriced so sprint and tmobile will have chance to surpace att and verizon

2. MobileLyfe

Posts: 8; Member since: Jul 15, 2013

Getting the new iPhone is not nearly enough to make T-Mobile pass either of those two, and especially not Sprint. The price difference between all the carriers only varies from 5-15 a month depending on your plan. If you don't need unlimited data (like 95% of Americans) Verizon or AT&T are your best best. If you need Unlimted, T-mobile will most likely be your choice. Sprint's network is a Joke.

4. flynfree

Posts: 374; Member since: Jun 09, 2013

The only possible for tmo to pass those two you mention is to explore their network in urban and in rural area.

8. Daftama

Posts: 641; Member since: Nov 03, 2012

Easy there with sprint network still better than t-mobile and as bad as you think they are.. T-Mobile will never surpass them in network or customer just cause it sucks for doesn't mean it sucks for the millions of other...

21. gagdude

Posts: 33; Member since: Mar 18, 2013

are you dumb. go speed test sprint's 3G... and tell me where you can find some of that fabled wimax or LTE

24. Daftama

Posts: 641; Member since: Nov 03, 2012

Let's try NY by the end of 2014 if not sooner you will see sprint 4G

22. miles16852

Posts: 241; Member since: Oct 20, 2011

i agree with you, 8 years ago sprint coverage was terrible, but to say 'T-Mobile will never surpass them in network or customer' is just TOTALLY WRONG! just because you thinik tmob has not currently surpassed sprint today, does NOT mean it wont ever happen !

25. Daftama

Posts: 641; Member since: Nov 03, 2012

T-Mobile actually stepped it from what they were.. Now that softbank is backing sprint it's going to be really hard to pass them give sprint another couple of years they are just starting to learn how the game works they will be the favorite of all

15. Daftama

Posts: 641; Member since: Nov 03, 2012

This is nothing more than a political move to get attention... Regular ads not working what's the next best thing attack others...

19. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

And I for one hope it works. The big two have been aggressively pushing the price envelope for too long - they could use a little heat, IMO.

26. Daftama

Posts: 641; Member since: Nov 03, 2012

They only thing t-mobile is showed the the big two how to make more money lol... I would love for t-mobile and sprint surpass them but that's light years away unless they join forces hmmm

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless