T-Mobile: 5.5 million subscribers are using Advanced Messaging

Last July, T-Mobile launched Advanced Messaging. This feature allows subscribers to send hi-res photos and up to 10MB of video via a text. Most other messaging platforms offered by carriers would not allow a video file of this size to be sent via text. And users can engage in real-time chat with one-on-one conversations and group messages. With Advanced Messaging, T-Mobile customers can see when a text they have sent has been received by the recipient, and read. They can also see when the other person is in the process of writing his/her own text message.

T-Mobile announced today that 5.5 million subscribers are using its Rich Communications Services like Advanced Messages and Video Calling. Originally available only on the Samsung Galaxy Grand Prime, it now works on several other devices including the Samsung Galaxy S6, Samsung Galaxy S6 edge and the LG G4. T-Mobile subscribers are sending 40 million messages a day using Advanced Messaging. Six million T-Mobile branded handsets support the feature.

While T-Mobile is the biggest supporter of RCS at the moment, Google is looking to build an RCS client for Android as Rich Communications Services try to muscle into the space that SMS has held. At the same time, RCS could end up competing with messaging apps like WhatsApp, Facebook and iMessage.

source: FierceWireless via TmoNews