Surprise! Most consumers don't care if they are using iOS, Android or Windows

Surprise! Most consumers don't care if they are using iOS, Android or Windows
Research company Accenture has come up with some pretty interesting results from its latest study. It wanted to see what part of phone and tablet consumers feel seriously attached to a particular brand or OS, as well as what are the main reasons to make people switch platforms. We say the results are interesting, because they show us that 66% of all users aren't really loyal to any particular OS. That's an interesting finding because we thought that the type of OS was a bigger factor. Well, it probably is for the hardcore crowd.

The most frequent reasons for users to switch their mobile OS include:

  • "I want to see what else is out there on the market."
  • "I think I could have a better user experience with another operating system."
  • "I think I could get access to more innovative services and applications."

What do you think, guys? Would you leave all your purchased games, movies, music, books and other stuff behind, just to see "what else is out there on the market?" Obviously, if you are a heavy user, you are more likely to have a lot of stuff on your phone, making it more complicated for you to switch the platform. On the other hand, if you are more of a casual user, changing platforms isn't such an issue, as you don't keep so much content on your mobile device.

Surprise! Most consumers don't care if they are using iOS, Android or Windows
Surprise! Most consumers don't care if they are using iOS, Android or Windows

source: Accenture via: VentureBeat

FEATURED VIDEO

26 Comments

3. Droiddoes unregistered

In fairness, most people (at least the ones I talk to at work where I sell phones) cannot even tell you what phone they have. "what kind of phone do you have?" "A T-Mobile phone!" "Great, what model?" "T-Mobile! It says right here!" "K....who makes it?" "T-Mobile! Are you not listening to me?!"

5. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I'm not sure if they can read, but there's another word that's there - the phone manufacturer. Lol that was a good laugh. +1

23. networkdood

Posts: 6330; Member since: Mar 31, 2010

this is so absolutely true in our country today....level of education keeps dropping by the minute in America...

4. Izzy_V

Posts: 216; Member since: Jul 07, 2012

I bet more than half that say that third line are ios users. ;B

6. cncrim

Posts: 1533; Member since: Aug 15, 2011

I use to pick IOS until google mature with ICS. And watch out people, I very confidence Ubuntu might take WM and become 3rd OS after android and IOS, even they come in late.

10. SleepingOz unregistered

Same here, Ubuntu for phone is really polished and has a lot to offer.

7. Bedz81

Posts: 84; Member since: Dec 30, 2012

I would only consider a WP8 phone if I could find ALL the apps I use on Android or a close copy, I started the smartphone biz with WM so I'm normally interested in what they offer

8. InspectorGadget80 unregistered

Android is what i choose to STICK WITH FOR LIFE

11. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

for life? really you wont switch when better and more advanced os's come out in the future so closed minded

13. TROLL

Posts: 4851; Member since: Apr 13, 2012

There will be no other OS that is open like Android! So wise minded

14. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

ohh im sorry didnt know you could see into the future please your closed minded and simple, intellect isnt something you have os's will evolve die change etc no one knows what will be the next dominant os

15. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

One thing for sure it won't be the iSue OS.

16. chaoticrazor

Posts: 2347; Member since: Aug 28, 2012

if your referring to iOS how do you know, dont underestimates apple. they can turn things round like that if they drop the arrogance and changed there strict idealogy crap....which is happening with the ipad mini etc again no one knows the future so why be closed minded and stick to one that could become outdated fast

19. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

"drop the arrogance and changed..." LOL! Don't hold your breath on that!

21. TROLL

Posts: 4851; Member since: Apr 13, 2012

No one does or ever will, but they can all wish it becomes like OS! Anyway chaoticrazor how is you bro....?

24. andynaija

Posts: 1241; Member since: Sep 08, 2012

You need to turn around and pick up some english/grammer books.

20. TROLL

Posts: 4851; Member since: Apr 13, 2012

And the WP8.9.10.11.12

22. InspectorGadget80 unregistered

Jeezes guys STOP BEING SO DAMN competitive and negative to each other jeezes.

27. GeekMovement unregistered

So ironic I ran into this comment. One of my friends said "iPhone for life" after she dropped it and smashed the screen...

9. 1ceTr0n

Posts: 549; Member since: May 20, 2012

As an IT guy, most users are stupid in general when it comes to technology, let alone understanding the differences between operating systems weather it be on smartphones or computers

29. EclipseGSX

Posts: 1770; Member since: Oct 18, 2011

Same here, I wouldn't exactly call them stupid but i'm sure their are much more important things to know like who got kicked off The Bachelor...

12. jwl3429

Posts: 36; Member since: Sep 28, 2009

Easy IT guy most IT guys I have dealt with are stupid when it comes to technology

17. ray77

Posts: 126; Member since: Nov 17, 2012

that bull people care but android work fine

18. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Make a nice phone cheap, and they will buy. Plain and simple

25. JunkCreek

Posts: 407; Member since: Jul 13, 2012

They DO Care! They always looking other people device and iUser usually trying to shows it's logo to others, so They Did Care! I only care about if the browser can download from web file hosting such as 4shared, rapidshare, deposit, fileserve, ect; good music experience such as Sony ericsson W705 with accoustic mod and capability to install apps/games to external SDcard so i had my internal memory still large enough to save/do something related to the OS/Firmware the phone have. And I can Copy/Paste/Move/Backup Data, Multi Media between PC-Handset without needs to install something on to the PC first, just plug and play! For now, Sony Ericsson W705 and Android (I don't care if it is Samsung. Sony, Sony Ericsson, Huawei, HTC, IMO, AllWinner, ect) fit my needs.

26. TechDork

Posts: 399; Member since: May 10, 2010

If I like it, I'll buy it. Period.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.