Supreme launches a phone with 2.4-inch screen, likely to cost as much as a flagship

Supreme launches a phone with 2.4-inch screen, likely to cost as much as a flagship
Over the course of two decades, Supreme has evolved from a small skate shop in New York, to a billion dollar streetwear juggernaut. But perhaps even more significant, it has become the core of an entire (and very profitable, at that) sub-culture that revolves around the brand's immediately recognizable white-on-red logo.

Supreme is no stranger to outlandish offerings and collaborations, some of which include a $30 brick, incense sticks, and a bible stash box for your... stuff. The latest entry in its list of branded items, and one that surprisingly has something to do with our field of work, is a cell phone. We're not calling it a smartphone, because it doesn't really qualify as one.

The company has just announced its 2019 fall and winter catalog of branded items, which include a Supreme measuring cup, Supreme thermal pant, and a fabulous Supreme knoll chair. Among them, there's also a phone, proudly presented as being a "burner phone" with 3G capabilities and a built-in camera!

According to the item description, it's a Blu-produced device, so it's very likely a pre-existing model that's been rebranded in collaboration with Supreme (a practice that the company is no stranger to). The device's top features are its dual SIM slot, 2.4-inch display, built-in camera, that sweet Supreme branding on the back, and the Supreme logo on the home screen.

As for the price? Well, there's no word on that yet, but let's not kid ourselves – Supreme is a company that was selling a limited run of branded bricks for $30 a pop. Yes, actual bricks that scalpers are now trying to sell on eBay for $499 (as of writing this article). So, the Supreme phone is not going to be cheap, that's for sure. It's probably going to fetch flagship prices once it's sold out.

But all jokes aside, that's the appeal of Supreme—pushing the limits of consumer culture to almost surreal levels—so a branded phone was only a matter of time. We hope they do an actual smartphone next time, if only so we can marvel at the price tag.

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13 Comments

1. antroid

Posts: 392; Member since: Jan 24, 2018

Despite the high price I won't be surprised if people would still buy it. Maybe it has supreme powers.

2. nightfury

Posts: 80; Member since: Dec 04, 2013

Haha s-sheeps may buy it

3. TheHitman1982

Posts: 95; Member since: Dec 30, 2014

This is a prime example of "paying for the name". Its a garbage device but because it has a specific word on it, it's somehow special? This gives me an example of the type of weak-minded people who support this brand (that i've never heard of till today).

5. JCASS889

Posts: 539; Member since: May 18, 2018

The people who care more about what others think about them than their own wishes and desires... Truly a sad state of humanity.

4. mdorno

Posts: 47; Member since: Aug 17, 2011

Huh. I must be out of their target demographic because I've never heard of them before. I guess being old has its benefits because I'm not chasing the next big thing.

8. TBomb

Posts: 1505; Member since: Dec 28, 2012

It's big among college students... Not yet paying for anything so they don't have a concept of money.

6. dumpster666

Posts: 77; Member since: Mar 07, 2019

america....land of sheeps

10. VariableCheapskate

Posts: 143; Member since: May 29, 2019

A feature phone without LTE is going to be a brick in the states by 2020.

12. torr310

Posts: 1661; Member since: Oct 27, 2011

People are insane....

14. ahmadkun

Posts: 591; Member since: May 02, 2016

just to clear it for you .. it's re-branded, as they do usually .. the manufacturer is "BLU" and they are selling this phone around $4 to $6, don't think that Supreme thinks us stupids ! NO NO NO bacillary this phone isn't for you it's for their fans and you should be sure that their fans base are ready to get this even if they priced it for $1000 not to use it but to add it to their Supreme collections, at least must of them.. it's a hobby and the goal is to collect as much as possible and must likely this phone will be limited fr limited time..

15. ahmadkun

Posts: 591; Member since: May 02, 2016

by the way I'm obsessed also but not with Supreme or Apple, but with Nvidia.. the only deference is that I can't afford even their cheapest cards.. but one day I will buy every single card and device the made and but them inside protected glass in my room and I will marry all of them .. One day

16. thxultra

Posts: 457; Member since: Oct 16, 2014

Supremely stupid is what they should call it. Charging gucci prices for walmart products.

17. noob8701

Posts: 3; Member since: Aug 12, 2019

Sad product it will be....they shud stick to what dey do.

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