Study says Android apps are more expensive than the competition

Study says Android apps are more expensive than the competition
A new study by canalys looked at the top 100 apps in the Android Market and Apple AppStore and found that, on average, Android apps cost $3.47 while iOS apps cost just $1.47.  Similar disparities were shown when comparing just the top 10 or 20 apps in the stores, showing that there was not a handful of apps skewing the numbers.  Canalys Managing Director Rachel Lashford pointed out that it is a positive for Android that developers can charge so much and make it into the top 100, but that they are often forced to do so because Android users are more likely to search for a free app.  Yesterday we told you about the Amazon App Store closing the gap between itself and the Market, and this analysis seems to fit right in.

Highlighting the difference between iOS and Android users, just 19 apps appeared on both top 100 lists in the US.  Interestingly the price for these apps were similar in both stores, but this is not usually the case.  Senior Analyst Tim Shepherd pointed out that the Market and AppStore are very different retail environments, with the former being open but more cumbersome and the latter being tightly controlled, but with a better user experience.  He noted "Electronic Arts, for example, regularly offers discounts across its portfolio of games in the App Store to ensure they remain visible to customers by featuring in the top app lists. Price competitiveness is crucial in Appleā€™s store, where the vast majority of top paid apps cost just $0.99, in a way that is not the case in the Android Market. This leads to disparities whereby an app such as Monopoly is priced at $4.99 in the Android Market, but is discounted to just $0.99 in the Apple App Store."

WPDang.com did the math and found that the top 100 apps in the Microsoft Marketplace cost an average of $3.01, more than double what was found in the AppStore but still 17% less than the Market.  They do note, however, that most are X-Box live titles which have mandated price tiers of $2.99, $4.99 and $6.99.

Source: canalys and WP Sauce.  Image courtesy of WMPoweruser

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18 Comments

1. Allday28

Posts: 339; Member since: Nov 19, 2010

I defunetly call bull crap on this one. Windows apps are way exspensive.$10 for bejeweled?! Come on!

14. Doakie

Posts: 2478; Member since: May 06, 2009

I also call BS on this. I've owned Windows Phone 7, iOS, Android and webOS. Android has the best options in free apps of any platform. iOS, WP7 and webOS have junk for free apps. Total cost of ownership can't be recorded with one app compared on all mobile platforms. Because Android actually has options in free apps to fill any purpose while even Cydia apps cost money...

2. Carlitos

Posts: 671; Member since: Oct 23, 2011

Um no B.S. This test isnt even well taken. The right way to do this, is taking 100 apps that are the same on all three platforms.

3. Sniggly

Posts: 7305; Member since: Dec 05, 2009

If they were to pick all 100 of the exact same apps it would be a different story. For instance, Angry Birds, which is free on Android, is a buck on iOS and THREE BUCKS on Windows Phone.

5. taz89

Posts: 2014; Member since: May 03, 2011

agree but apparently comparing 100 different apps is the correct way to determine the average price of an app lol

4. taz89

Posts: 2014; Member since: May 03, 2011

ummm didnt PA already post this news like yesterday!!

6. remixfa

Posts: 14605; Member since: Dec 19, 2008

this is just an extension of the same BS study they posted the other day. the top downloaded apps on android will be cheaper then either other platform. most apps are free on android even when they paid on other platforms .. like angry birds. most "paid apps" are just add free versions of the free apps with a little extra functionality or donate versions of free versions to pay our awesome root community developers. apps like EA games are the minority. .. and for good reason with their pricing. iOS and wp7 have a much higher % paid app library than Android by far... its a different beast all together. compare the same apps across platforms or gtfu.

7. protozeloz

Posts: 5396; Member since: Sep 16, 2010

GTFU? Or GTFO?

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

phphph i was typing on my tablet, didnt notice that. :) :)

8. protozeloz

Posts: 5396; Member since: Sep 16, 2010

This news is already repeated except for the added wp7 part.

9. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

This study will soon show that Windows Phone Apps are more expensive.

11. biophone

Posts: 1994; Member since: Jun 15, 2011

Who cares what app costs its really insignificant compared to the price of the phone over two years.

12. kellybl131

Posts: 42; Member since: Jan 19, 2009

Let's ignore the fact for just a second that a lot of the top 100 applications on Android are for ROOT users and such apps don't even exist in the App Store for iOS. I say a better comparrison would be the same apps from both stores, not just the top 100.

13. squallz506

Posts: 1075; Member since: Oct 19, 2011

I wonder what os has the most free apps?

15. Doakie

Posts: 2478; Member since: May 06, 2009

The most USEFUL free apps is the key. If iOS has 100,000 free fart apps they shouldn't be included.

16. Stuntman

Posts: 843; Member since: Aug 01, 2011

This is a fairly useless comparison. If you look at the apps that I have on my Android phone, a number of them would be unavailable on iOS. The comparison of the top 100 apps on both platforms shows that there are only 19 apps that overlap on the list. This means that Android users buy different apps than iOS users. I don't see how this is really useful.

17. jtc8008

Posts: 11; Member since: Feb 24, 2012

Lame study that was posted the other day. Hypathetically if there was an app on Android that was not on the other apps that cost $400 that would make Android the most expensive app store for the top apps. Compare the same apps retards.

18. Tarzan

Posts: 63; Member since: Feb 26, 2012

Why is it so hard to understand that they are not comparing individual applications but top 10 or 20 or 100 on all THREE OS stores ?? Whats number one on App Store may NOT be number one on the Market and so on. A quote from the article above; "Canalys Managing Director Rachel Lashford pointed out that it is a positive for Android that developers can charge so much and make it into the top 100" Jesus Christ! you guys being ripped off by paying more money, yet you defend your favorite OS. I pity you!

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