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Study on smartphone search queries reveals Palm users on crossroad, Apple's content

Study on smartphone search queries reveals Palm users on crossroad, Apple's content
Ever wondered what smartphone users are searching for from their handsets? Chitika Research has got you covered with a study revealing the top five search queries from each mobile OS. The sample was based on more than a million impressions across its advertising network in the past week. If we leave out common searches like  “Father's Day 2010”, “NBA Finals 2010”, “Oil spill” and “50 Cent Skinny”, some interesting differences emerge.

First off, Palm users seem to want back in vogue, as 2 of their top 5 searches are “HTC EVO” or “Sprint iPhone”. That's not to say Palm users want them apples by all means, it rather looks like they just want out. On the other hand, Apple owners already have the mojo, but they still love to remind themselves they are part of the clan - iPhone and iPad users have often searched for “iPhone 4G” or “WWDC 2010”. And just as every self-respecting community, Apple users want to stay in touch with its main events.

The study finishes by listing the Android and BlackBerry top 5 searhes. By the looks of it, BlackBerry users stray from the everyday grind with the “funny sayings” search. Now, is that the most fun you can have with a BlackBerry, or what? It's sad that the number 5 search from Android handsets is “Unemployment extension”, but that's why they went with a free OS, after all, smart move. 

source: Chitika Research


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