Steve Jobs was still working on TV after stepping down as CEO

Steve Jobs was still working on TV after stepping down as CEO
At this point, it's hard to say that Apple's work on TV is rumor anymore. Apple has been working for years to disrupt the TV industry, but hasn't been able to make the right deals to do so. A new report says that Steve Jobs even kept working on the TV project after he had stepped down as CEO of Apple, despite battling cancer.

According to Walt Mossberg, a tech journalist and long-time friend of Jobs, Steve Jobs could never let go of the dream of an Apple TV set. Mossberg said that Jobs called him the night Jobs announced he was stepping down as CEO and transferring control of the company to Tim Cook. Jobs claimed that he had figured out how to do the Apple TV properly and invited Mossberg to see it, unfortunately, Jobs had passed on within two months. 

Apparently, Jobs planned to stay deeply involved with Apple after stepping down as CEO and focusing solely on the TV project. Mossberg said that Jobs implied he had figured out a way to offer a proper, integrated TV set from Apple and not just another Apple TV box that you can still find on the market now. But, whatever the vision may have been, the plans obviously fell apart without Jobs. 

Of course, even if the product itself was figured out, the deals with TV networks and content providers would have been the bigger issue, and it's unclear if Jobs had made headway on those or not. 

source: Recode

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14 Comments

1. Creep

Posts: 193; Member since: Apr 05, 2016

Gotta give a lot of credit to that man. The iPhone heavily influenced the industry for the better.

2. bobby84

Posts: 595; Member since: May 13, 2016

Want you go sleep with him

4. Creep

Posts: 193; Member since: Apr 05, 2016

Why don't you look up the word grammar?

5. darkkjedii

Posts: 31539; Member since: Feb 05, 2011

LMAO!

13. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

Didn't understand his reply 'look up word grammar'. Could you plz explain the humor in it?

6. EC112987

Posts: 1216; Member since: Nov 10, 2014

Lmaoooo!

8. kiko007

Posts: 7520; Member since: Feb 17, 2016

*slow claps in approval Well done :D!

11. L0n3n1nja

Posts: 1582; Member since: Jul 12, 2016

Want education you

3. Chuck007

Posts: 1412; Member since: Mar 02, 2014

Gotta agree with Creep (what a name though lol). At least he gave people reason to be fanboys. Dude actually cared about design and dared to try new form factors even when it was a major risk. Unlike the Apple we have today who only cares about a pretty profit.

7. EC112987

Posts: 1216; Member since: Nov 10, 2014

When the iPhone was released it was the first phone of its kind. I had one myself and loved it. Steve gave everyone a device that worked and changed the way people saw cell phones. Many of those people are still in love with the iPhone and thats why the company still prospers. My point is people hate change and thats why people still buy the phone. I have many friends that won't give Android a chance because the iphone does everything they need. So I don't think it's that people are sheep but they appreciate a good product.

9. jeroome86

Posts: 2314; Member since: Apr 12, 2012

That kinda talk is sure to ruffle some feathers.

12. L0n3n1nja

Posts: 1582; Member since: Jul 12, 2016

Very true, some people keep buying iPhone, even while wanting features found in Samsung and other android devices, simply because it's what their comfortable with and it works for them. 4 years at Verizon and easily 75% of people stick with their platform they're already on. People will look at other options or look at other features and say well maybe next year brand x will have that feature for me when I buy their next phone.

10. sarcastic_nerd unregistered

Wish if he actually completed the project. Apple TV sucks in its current form. Nvidia shield TV is much better.

14. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

The guy was a salesman so the only thing he was working on was how muck apple could charge for it for max proft ratio.

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