Sprint's new ad focuses on unlimited service as CEO Dan Hesse sits it out

These are some trying times for Sprint. Left behind in the AT&T merger with T-Mobile (which still requires regulatory approval, of course), the carrier had placed a bet that CEO Dan Hesse could be the face of the company and help sell consumers on Sprint's lineup of phones and services. But the nation's third largest carrier appears to be switching things up with its new ads.

Sprint's new focus appears to be on its unlimited plan. With Hesse sent off to sit on the bench, the commercials show that with Sprint's unlimited plan, the user no longer has to worry about overages and won't have to guesstimate how many bytes a video or a web page will be. And in the background playing is the Lennon-McCartney penned All Together Now, which happens to be the tag line of the ad.

As the other carriers start bringing out words like "Throttling" and moving away from unlimited packages, this is the area where Sprint really has an advantage over the competition. The question is whether or not an unlimited pricing plan can compete against the hot new dual-core models that other carriers will soon be offering. Of course, Sprint has its own dual-core model upcoming, the Sprint EVO 3D, and together with the unlimited pricing plan, these two could brighten the skies around the carrier.

source: IntoMobile