Sprint's latest advertising spot throws in some humor regarding the value in their plans

Sprint's latest advertising spot throws in some humor regarding the value in their plans
For a better part of the last couple of  months, we've seen the HTC EVO 4G receive plenty of face time among Sprint's advertising spots – which of course showcases one of the most popular Android handsets right now and Sprint's 4G network. However, the latest television advertising campaign will once again focus on the value that Sprint's plans have to offer over the competition – plus they add in some real-world humor to them. In the video below, we see two individuals sitting in a restaurant trying to engage in an entertaining conversation, but instead of relaying information directly to one another, one of them decides to do it all through their phone. Sure this kind of thing happens to some of us, especially when we rely heavily on our devices, but it kinda shows the disconnect we some times exhibit. Since Sprint's $69.99 Everything Data Plan provides unlimited mobile-to-mobile voice, text, and data access, it's no wonder why the woman in the video decides to rely on it a lot. Ultimately, Sprint is showing viewers the kind of value their plans have to offer versus the more expensive ones from their rivals – saving you some much needed money at the same time.

via Cell Phone Digest


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31 Comments

1. ace1122

Posts: 237; Member since: Mar 23, 2009

At least they got Dan Hesse's face on the commercials.

2. joey18

Posts: 673; Member since: Jul 20, 2010

what att and verizon say with this economy they lower there plans

4. trooper87 unregistered

yeah i highly doubt they'll change their plans to compete with sprints plans. So long as they are the top 1 and 2 carriers the only thing they are going to worry about is each other. Verizon and at&t don't care about the economy. just how much money they can string out of the economy's wallet. People think that t-mobile is the best deal but in all reality, sprint will save the most money and give you the most bang for your buck. T-mobile's contract plan pricing is just as high as verizon and at&t... you only save when you buy a phone out in full which isn't really saving much unless you plan to have the same phone for the rest of your life. Sprint is where its at.

5. elandrumiii

Posts: 109; Member since: Mar 20, 2010

Hmm so you say if I buy my phone,(or TMobiles case bring in a GSM handset that has their freq's I am losing out because I cant get NFL or Nascar links on my phone. But I can get unlimited everything for 79.99. Or is it because I want a discounted phone that I am in fact paying for in my 2 year contract with a slighty higher (10 to 20 dollar a month) rate plan. Now I have Sprint and I like them. A good year ago I had ATT and VZW but finances say different right now. Nobody keeps their phone for life and everybody pays for that handset some how either when you break your contract or at the end of that contract you have paid for it in full.

21. JeffdaBeat unregistered

Why should they lower their prices? Consumers dictate what companies should do more than companies. AT&T and Verizon added customers with their higher prices. Sprint gave more features for less money, but still managed to lose customers and money. So why should AT&T and Verizon cut their prices? To be nice? You guys have to understand that Verizon, AT&T, Sprint...none of them care about you no matter what they say. Sprint wouldn't have lower prices if they weren't losing customers. In fact, their plans were right along the lines of AT&T and Verizon back in 2007 before they started losing customers. If you want lower prices...give them a reason to give it to you.

22. trooper unregistered

i'm saying that t-mobile's plans are only worth getting if your buying your phone out in full. T-mobile's plans (for smartphones) start at 79.99 on contract for 500 min, text, and web. Sprints plans start at 69.99 on contract for 450 min, text, web, unlimited calling to any cellphone on any carrier, nights and weekends starting at 7pm, sprint tv, gps navigation, nascar, nfl, etc. etc... and i'm not even going to mention at&t and verizon. I will say that the prices arent bad off contract... starting at 59.99 a month for 500 min, text, and web. BUT... the catch is that you pay the phone out in full. So were talkin about $400+ for a decent phone. Do the math. $400+ split into subsidized payments for 2 years means your paying at THE LEAST, $16 (for a $400 phone) on top of the 59.99/month bringing your payments to (roughly) about $76/month. So realistically if you break it down, your paying more than what sprint offers (69.99) on contract for less services and worse coverage. If you buy your phone out full, your really not saving any more than you would with a contract until the first 2 years of non-contracted service begins. And lets be real here, after 2 years your going to want another phone. And with sprint, your eligible for an upgrade every 12 months. With t-mobile, your stuck with your phone forever until you buy another $400+ phone which completely defeats the purpose of saving money with an off contract service plan. People see the prices that t-mobile advertises and are sold right away but they don't realize what its going to cost altogether. The cost monthly is nothing compared to the cost annually.

24. digitaljedi unregistered

Dude, do you have a Tmo account? I'm paying $80 plus tax for unlimited everything. Minutes, data, text, everything. That's less than $100 per month. For $80 my wife gets 1000 minutes plus unlimited everything else. Yes they do offer you a deal where you can subsidize your phone on your actual bill which is actually pretty cool. Now while Springs $69.99 plan is the best bang for your buck but both Sprints simply everything and Tmos unlimited everything are around the same price. Tmos unlimited actually costs less once all taxes and fees are added in.

25. oddmanout

Posts: 443; Member since: May 22, 2009

Isn't the $80 unlimited everything plan for t-mo for even more plus (no contract)? I think he's referring to on contract whereas sprint does have t-mo beat. You can easily find a cheap phone on c-list or something and get the even more plus plan but i see what your saying(i think). $400 broken down into 24 months subsidized or unsubsidized adds to what your paying annually and not monthly? I personally like sprint better but the $10 premium service fee is killing me. If t-mobile comes out with a good phone I might jump ship, even if i'll be paying a little more on contract.

26. PapaJay224

Posts: 866; Member since: Feb 08, 2009

Good stab and your acting like 93 million people are just oblivious to the costs they are paying and Verizon is forcing the phones in their hand, sounds a little ignorant.

30. Dale unregistered

Not only does everyone pay for their phone but on a contract you really pay full retail price, hidden in that bill over 2 years. With T-Mobile even more plus you can find a nice lightly used phone on Craigslist, like the blackberries I got for $40 each and that is all you ever pay for your phone. Plus I am not in a contract.

3. Vegas89

Posts: 51; Member since: Mar 15, 2010

Lmao dude got burned

9. matistight

Posts: 1010; Member since: May 13, 2009

Oops I meant to hit + :( sorry :(

6. landale

Posts: 8; Member since: Jul 16, 2010

It should say "Sprint has unlimited mobile calling, messaging and web for $69.99 unless you want a cool phone in that case we charge you $10 more simply because we can." Sorry Sprint but that $10 fee is gonna come back to bite you, once they added that fee both AT&T and Verizon ended up cheaper for me so I left after 11 years. Whatever happened to the plan of being the carrier with clear, easy to understand pricing?

7. THEOG

Posts: 20; Member since: Jul 12, 2010

Seems to me people like that 10 dollar fee. They added a 100 thousand people this year. There doing something right wouldn't you think? But thats me. 79.99 is still cheaper on sprint then Verizon and att. And we wont even talk about iphone because they charge you 90 bucks a month just for 450 min and texting thats not even data. Data what you have to have is an extra 15 dollars. On and they have a cap to at 2GB for 25 bucks extra a month. I'm sure sprint has one as well that they dont advertise it. But i'm sure its at a much higher level then 2gb. Thats kinda a low number. 4 Would be alot better I think.

14. phonedemocracy

Posts: 98; Member since: Sep 30, 2009

Landale, redo your math. 69.99 for sprint mobile to mobile, internet, and texting. $10 for 4G. AT&T: 39.99 for 450 min, 20 dollars for unlimited texting, $25 for 2 GB of data. That's $85. Unless you went with the retardo data plan for ATT, and if so, then good luck with that. Verizon is still unlimited data, but for $5 more. If you don't get a smart phone, then data is $15 for AT&T, unless you have family texting, than its $10 per line. Either way, Sprint saves you money.

18. aracanelli513

Posts: 13; Member since: Jan 17, 2010

Sprint does not have a cap on their data on their handsets. Only on their aircards its 5GB on 3G and its unlimited on 4G. As far as the $10 fee its for premium data and currently only required on the EVO 4G. No one in their right mind can even sit here and say Verizon or AT&T is cheaper. Do you get 450 minutes to call landline phones, nights and weekends starting at 7PM, unlimited to call ANY cell phone on ANY carrier in the united states, unlimited text, picture, and video messaging, email, web broswing, Sprint Navigation, Sprint TV, and Sprint Music for $69.99. No, even $79.99 for the EVO 4G. Also we offer every customer a discount reguardless. Minimum of 10%. With taxes being between 10-12%, your basically not paying taxes.

23. landale

Posts: 8; Member since: Jul 16, 2010

I said it was cheaper for me, not for everyone. My company has a 15% corporate discount with AT&T and Verizon but not with Sprint. That would make it $76.50 with Verizon and $72.25 with AT&T, Sprint is now $79.99. I loved how everyone jumped on me for being anti-Sprint but I am sorry I was with them for 11 years and defended them over everything from coverage to customer service but this $10 fee rubbed me the wrong way since they first announced it. To be clear it is not a 4G fee, if it was then I wouldn't have an issue with it but they don't call it that cause then they can't charge people in 3G only markets. They call this fee "premium data" which to me amounts to them charging $10 a month simply to have a phone that could have 4G, hence my term cooler phone fee. That's like the airlines charging a "premium experience fee" to everyone because their first class cabins have fancy italian leather seats. Sure not everyone can use those seats but since you theoretically could they charge you. It's great you guys can look past what this means but it worries me to no end what kinda charges Sprint could dream up next, hence my leaving the carrier.

8. matistight

Posts: 1010; Member since: May 13, 2009

Ummmm...let me throw this in. Why would I want a stupid evo 4g that is a droid x, but htc? Because I nice camera? Because an hdmi port I was be retarded to use? You put an hdmi port on a phone with a big screen, you need either or but the whole point of a big screen on a phone is to not even thing about the hdmi port on a phone...android is error filled and very confusing to use, and the fanboys that read this will give me -'s like normal because I speak the truth. You know what an hd2 is?? It's an evo, without a front facing camera, without 8 mp camera, and without without sprints barely existing 4g network, and without android. That's it. I love my nexus one. This stupid evo bullshit has gone too far, and I really doubt all you people with sprint have that sorry phone. I really do. It's like impossible to hold in your hands and an iPhone screen is too sensitive???? EVO IS THE SAME! but the evo you have to hold in your hands to use haha and iPhone 4 you can't hold in your hands. Case solves it. Evo?mmmmmm not so much.

10. THEOG

Posts: 20; Member since: Jul 12, 2010

Humm I do have the evo honestly. No i don't use the hdmi port plus I really don't use the front facing camera that much ether. But I like the fact that its there. Android isn't all that confusing to me. Maybe you it is. And it must not be that confusing for the OS to out sale the iphone. Don't get me wrong i know there's more then one business making head sets for Android but thats apples fault for not spreading its wings to different carriers. I don't like how apple locks down its os so much. I had a touch pro before the evo and there was no support for that phone what so ever. I like the iphone don't get me wrong but i'm not paying for 110 bucks a month for a phone thas pretty much last year on 3g. I'm no fanboy what so ever. I know i'm not the best speller or grammar person but make sure next time you check for grammar its kinda hard to read your post.

15. phonedemocracy

Posts: 98; Member since: Sep 30, 2009

HTC makes good phones. That's why I would want an Evo. You know who makes bad phones? Companies that put an antenna on the left fucking side of the phone. GTFO you idiot, go to school, and learn some grammar. The Nexus One is nice, the Evo is nice, The old Iphone is nice. But you're still an idiot. You're like the guy from the Burger King commercial with incredibly small hands, and can't hold his Whopper or Evo 4G. I love the size of this thing, I love how I can set up presentations on the fly and use the HDMI port, I love the kickstand (why don't more phones have them!). And Android runs smooth with Sense along with the processing power it has. I think one program force closed for me last week, and immediately worked when I clicked it.

20. htc_prep

Posts: 303; Member since: Oct 09, 2009

I wish I could like your response multiple times @ phonedemocracy... the iteration of the whopper guy holding the evo is hilarious... by the way... egos kick Droid x chips any day... besides although I think the nexus one is a bang up phone... aren't.there register gaps when the lower capacitive buttons are pushed

11. Scribed3d

Posts: 29; Member since: Aug 08, 2010

Here is the thing. Coverage and towers and engineering support are not free. This is why Sprint and T-Mobile advertise their prices rather than their product. Their product, coverage and reception, simply isn't as viable as AT&T's and Verizon's. Before some start to say, "I have perfect coverage here..." yes, that may be true for you in your city/neighborhood. In those cases, you should go with the better deal for you. However, in the broad scope of the nation, things are not comparable. If you want a premium service/coverage area, it will cost more. If you are satisfied with what you have in your hometown, and you don't generally leave that area, then save a buck. Incidentally, I don't like the misleading verbiage of the Sprint ads. Its 69.99 for unlimited mobile to and mobile, not unlimited all. In truth, that isn't the same as what AT&T and Verizon offer at that price point. Still, adding the unlimited wed and unlimited text to that price point makes it a better deal in general (price point wise, maybe not price for product wise), I simply wish they would state that outright. But no cell carrier is completely honest in their ads, so oh well...

12. de 2 philly

Posts: 21; Member since: Jun 11, 2010

Sprints coverage (including roaming agreement w/ big red) covers MILLIONS more than AT&T Sprints 3G footprint covers MILLIONS more than AT&T Sprint has less dropped calls than everyone other than big red.. Sprint has 4G covering more than 50 million right now; with 120 million pop. by years end... & They're about $40 cheaper a month vs AT&T & Verizon ... So how is AT&T more viable?

13. THEOG

Posts: 20; Member since: Jul 12, 2010

Scribedd3d?? Whats misleading about it. 69.99 unlimited ?? I understand it just fine. web mobile to mobile and text. What else do they need to say?? Doesn't get any straight forward then that?

16. phonedemocracy

Posts: 98; Member since: Sep 30, 2009

69.99. LARGER 3G network than ATT. 4G network for some people, still expanding. How are the commercials misleading? 3g Coverage numbers for the nation: 1.) Verizon 2.) Sprint 3.) ATT 4.) T-Mobile ATT coverage is so bad that even Jon Stewart has made fun of it on the Daily Show, multiple times.

28. Dale unregistered

What is misleading on the TV ads for this is they say AT&T and VZW only give you unlimited calls for that price but sprint gives you unlimited calls and etc etc. If you listen carefully you can catch it but they are trying to tell you that they are giving the same thing that AT&T and VZW give you plus more for the same price. In my case, since I already have over 2300 minutes used this month to land lines, that would not do me much good. Oh, and I use T-Mobile, $49 for unlimited calling to ANY phone, not just land lines. $10 for unlimited messaging (SMS and MMS) $10 for unlimited web. ALso, for everyone that thinks you have to pay $400 for a phone, I only paid $238 for a new in box Nokia E73 Business smartphone on eBay. I get 3G speeds up to 2.1 Mbps and I can tether to my laptop. VZW and AT&T are the highest, Sprint is the next and then T-Mobile is the cheapest, plus I can use any GSM phone with T-Mobile. If the $69.99 plan from Sprint works well for you it might be a better option. From T-Mobile you would get 1000 minutes to any phone, unlimited messaging and unlimited web. Sprint and T-Mobile are competitive, T-Mobile is usually cheaper but it just depends on what you need. AT&T and VZW are all about the better coverage but for me it is not worth it to pay $145 per month on AT&T to get a little better coverage.

17. Scribed3d

Posts: 29; Member since: Aug 08, 2010

Keep in mind, most us that peruse websites such as this one, Crackberry, AndroidCentral, PhoneScoop, HowardForums, etc are, well, fanatical. We think of phones as for what can they do for me. Internet speeds, 3G/4G services and coverages, camera specs, the now overtly desired front facing camera, processor capabilities, graphical capabilities, and sheer, raw power are what we desire! What we NEED! Voice call coverage is secondary. However, for the vast majority of the 260+million cell users in the US, voice is still king. They don't even know sites like this one exist... or if they do it is because their nephew or brother talked about some 2.2 jiggawatts of interweb stuff that they had no clue what he was talking about. That being said, AT&T has raw coverage. Far more so than either Sprint or T-Mobile. The quality of that coverage may be debatable... in some places it ranks highly and in some places it suck donkey you-know-what. I have had Sprint, AT&T, and Verizon... though I currently carry a Droid X because I travel throughout the United States and the reception works for me. Sprint does have a roaming agreement with Verizon, which helps their apparent national footprint, but, when it comes to voice capabilities, they still have issues. Their PRL places Sprint towers above Verizon towers on the priority list. This only makes sense... roaming isn't free for Sprint. However, Sprint's tower density isn't as high as Verizon's in PCS markets (where the frequencies are matched apples to apples) and in places where Verizon runs on 800mhz bands, Sprint doesn't have the tower density to compete with the tower range/building penetration of Verizon. So, in many cities, Verizon still has the better coverage for what most people buy... voice. This isn't true in 100% of the country, so for those of you where things are equal signal wise or find Sprint superior save the money, I am speaking of the perceived national average. Now, I will admit, some of this is shifting in the national/global view. More and more people are buying and using smartphone devices. My comments above may, within the next few years, become an outdated one. By then, however, all any of us can do is prospect on what services and capabilities the various carriers will have. In the short term, though, most people notice a dropped/missed call far more than they detect a slower internet connection.

19. aracanelli513

Posts: 13; Member since: Jan 17, 2010

Sprint customers are not charged for roaming and the PRL does not put a priority on Sprint towers they put a priority on the strongest signal, but will try to continue to find a stronger Sprint tower. Which is really bad for you battery life.

27. Sprint User Misled and Screwed unregistered

Don't fall for the 69.99 deal that Sprint offers for "everything" you could ever need. Excuse my language but it's BS. I currently hold the plan with an HTC pro 2, decent phone with perks, but when the phone bill comes in I almost faint at the completely different figures to the plan! The government, they claim are laying down at least 6-7 dollars of additional fees in order to use a phone with Sprint... uh huh. WTF. As well as $10 more just for using the phone? This phone is not even a 4G phone, and it says I have used "special accessories" to the phone? Add on a few more charges, and your bill at the end will actually be $90 a month to use the damn phone. I only used my phone for work and school, and hardly used my minutes, and because of my phone, I'm not allowed to change the plan to something a bit more affordable with my college budget? If you are tempted by this deal, stay away. They totally screwed me over and I will be leaving their service very soon.

29. Dale unregistered

This is the very reason I didn't try Sprint. I have heard that from too many people. I have never had a single surprise with T-Mobile billing. ONe thing I did find out though is that with T-Mobile you should really find out how good the phone itself is before you buy. In Indiana they have good coverage but it gets weak in places to the point that if you have a good phone (like the Nokia E63 that my wife uses) you will have signal, but if you have a bad phone, forget about it. Get a good phone and T-Moble is the best deal.

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