Sprint's CFO is not a fan of the Palm Pre

Sprint's CFO is not a fan of the Palm Pre
With the disappointing launch that the Palm Pre had on Sprint last year, the carrier's CFO Robert Brust came out today as not being a fan of the Palm Pre. On the other hand, with the EVO 4G selling tremendously well, the company is very pleased with the Android flavored device and its massive 4.3 inch TFT display. "The Pre was for people who really didn't want the iPhone," said the executive of the pin-dropping network,  "But the EVO is a phone that people can get instead of the iPhone. We were in the distance last year and now we're catching up." Interesting words from a man whose firm once ran T.V. ads claiming that the Samsung Instinct was superior to the iPhone. Brust says that the EVO 4G can stop the churn that Sprint experiences each year when its customers migrate to AT&T for the latest iPhone model. The exec says, "Our hope is that we won't lose as many customers this year as we have in the past," and he goes on to mention some of the problems AT&T has been having this year with its network and how they will lose customers upset by the removal of unlimited data plans from the carrier's offerings. Sprint CEO Dan Hesse has said that his company will not give in to pressure from the other carriers to remove unlimited data offerings. Can you hear the cheers from Sprint headquarters? "Give me an E...give me a V...give me an O and a 4G. What have you got?"

Palm Pre Specifications | Review
HTC EVO 4G Specifications | Review

source: CNET

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17 Comments

1. E.N.

Posts: 2610; Member since: Jan 25, 2009

let me just make sure I understood this article... 1. Robert Burst never believed the Pre to be a real competitor. 2. Sprint agrees that they were behind with their phones like the Instinct and Pre and are happy that they are finally "catching up" with the EVO as their flagship device. *Haha, how ironic* 3. So the purpose of the Evo is not to beat the iphone, but instead to prevent themselves from losing AS MANY customers as before. It all makes sense now! EVO 4G FTW!

3. BlackberryUser

Posts: 609; Member since: Jun 26, 2009

See that's one way to interpret what he was saying, but I took it to be that the CFO wasn't pleased with the performance of the Pre and he's glad to EVO is selling well. After the launch he realized the Pre only attracted customers who didn't want an iPhone as opposed to the iPhone type user, where the EVO dominates the iPhone and attracks more of those customers. Honestly I wouldn't be surprised to see Sprint pick up positive customer growth with the EVO, at least for a couple of quarters. Sprint needed this phone, just like AT&T needed the iPhone when it went over there.

7. JeffdaBeat unregistered

I've said it before and I'll say it again, a phone cannot and will not save a company. I think it's absolutely messed up how Sprint is dissing the Palm Pre. Back when the Pre was selling as hot as the EVO, Sprint had nothing bad to say about the device. Now that it's a year later and Palm is under HP, they want to diss Palm and Pimp the EVO. Sprint needs to deal with their internal problems and customer churn and not blame a phone on their successes or loses. The EVO is an awesome phone...but I think the key is to stop making iPhone competitors and simply make a good phone. The EVO is a great phone...the Pre is a great phone. If a great phone and lower prices don't attract customers, something else is wrong.

8. cuddybonz

Posts: 45; Member since: Nov 06, 2009

Sorry dude your dead wrong. A phone and will savea company. Ask ATT and the iPhone.

9. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

@JeffdaBeat - well i partly agree with your argument. I don't that Sprint is necessarily "dissin" the Palm Pre but they're giving an honest opinion about a piece of equipment that didn't do very well. Yes the Palm Pre was Sprints first substantial stab at an iPhone alternative (Samsung Instinct...yea, right) and it flopped. But it also is flopping with VZW too... So I think the CFO gave his honest opinion and what seems to be the reality for the Palm devices. Somethin there is missin from the Pre/Pixi that has caused ppl to not be too excited about it. EVO, on the otherhand...has caused Sprint to hit record sales for the first time in the company's history. And the phone is actually nice. To say that a phone cannot save a network is too stretched of a statement...iPhone is currently savin AT&T to where they can use the revenue to address those internal issues. 2GB data allowance could just be a pit stop to somethin bigger. I'm not sayin a phone is a "save" but lets face it ppl do pick carriers based on what types of phones are offered no more than ever...maybe not before the smartphone explosion but now they do..so what type of phones you carry definitely makes a wireless carrier more profitable. Just my ten cents...

12. JeffdaBeat unregistered

@cuddybonz... AT&T was doing just fine as the largest cellular provider BEFORE the iPhone. That phone didn't save the company. @CRICKETownz The Palm Pre also broke sales records as did the Samsung Instinct when they both release respectively. The Palm Pre failed with Sprint because no one is exactly running to Sprint for a phone. And remember, Sprint was still the company to run away from. Do you think a lot of users from AT&T and Verizon make the switch to Sprint or T-Mobile? It doesn't happen nearly as much as folks leave Sprint for other carriers. Sprint is a fine company, but the perception of Sprint is no coverage and horrible customer service...and quite honestly, a company for folks who don't have a lot of money. Not the truth...but that's the perception. The Pre didn't work on Verizon because of marketing, plus the amount of work Verizon put into the Droid. Quite simply, the Pre on Verizon and AT&T showed up too late to the party. The iPhone didn't save AT&T at all... My biggest thing is, its all about perception. Verizon and AT&T bill themselves as premium providers. You pay more for better service. Sprint and T-Mobile are Value Providers. There aren't many people who run to those carriers if they can get AT&T or Verizon. I mean, look at Verizon before they got the Droid...people loved the service, but there was such a clamor about them having crappy phones. So I don't really buy the whole, "People pick carriers based on what time of phones are offered..." Although its a driving force choosing between Verizon and AT&T, again, not many people are falling back to Sprint or T-Mobile. But in the end, I guess we will see if the EVO is enough to actually slow down churn for Sprint. Lets see if at the end of this quarter, they finally see a gain in customers instead of a loss. If it is a loss, then again...they need to stop focusing on a phone to save them because no matter how you spin it, no phone will have the impact that the iPhone had when it debuted. Not to say it's the hottest phone out there now (that's another argument), but no one can deny the impact it made on the industry. Everything after that in consumer's eyes is just a copy...

14. E.N.

Posts: 2610; Member since: Jan 25, 2009

Yeah I agree, AT&T was doing pretty fine before. I don't have memory of them being in any financial trouble. they were always either number 1 or 2. And the Pre failed in Verizon because of advertising like you said. "Now there's a phone that can keep up with mom?" Was Verizon purposely shooting themselves in the leg or did they actually think that was going to help the phone sell? We'll never know.

2. Doakie

Posts: 2478; Member since: May 06, 2009

These are disappointing words coming from Sprints CFO. Cus I LOVE my Pre, its OS has the best UI out of any phone on the market. For them to throw the Pre under the bus cus Sprint never really marketed it is just childish. The Pre is the best phone to ever happen to Sprint imo. Sprint are the ones that screwed that one up, and I happen to love Sprint. So for me to say that means a lot.

4. BlackberryUser

Posts: 609; Member since: Jun 26, 2009

I've never played with one, but I think the hardware is what failed the Pre. Everyone loves the OS, but I heard the build quality wasn't up to par. It's on AT&T, Verizon, and Sprint with little to no success. I don't think this is a marketing issue, sorry. As for "throwing it under the bus", I think he's just stating facts about numbers.

5. rwolf1984

Posts: 536; Member since: Jun 06, 2009

True..if Sprint would have had the "Pre Plus" and Palm did not have so many buggy updates the Pre would have done more for Sprint. Web OS is nice, but the Pre form factor and hardware blows...

10. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

Palm Pre is not bad...i like the UI, just not the hardware

11. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

ive sold several Pre Plus to males...whether they came back or not is a diff. story lol. but man...put WebOS on a 4.3" screen or even a 3.7" with some decent hardware...that would put Palm back in te game as a serious competitor.

15. E.N.

Posts: 2610; Member since: Jan 25, 2009

You should buy the marketing issue. The Palm Pre commericals sucked. What was the point of that girl that says the most random stuff. I don't even understand what she's trying to say half the time.http://www.youtube.com/watch?v=iGthdO7nwpU&feature=related And then it later became Verizon's perfect phone for mom. Why did they do that? When the DroidDoes commercials came out, everyone was saying "Droooid!" People today are still doing that.

6. InstinctDemon

Posts: 74; Member since: Nov 09, 2009

I agree 100% WebOS is very fluid when it comes to multitasking. My buddy who owned a Pre said the best, if they made a phone like the Evo and has WebOS software, then it will the best phone. Then he also said that Verizon made the Pre a "B!tch Phone" since everyone he knows who owns a Pre is female, not that there's isn't anything wrong with that.. LOL

13. wade1968

Posts: 224; Member since: Apr 12, 2010

this isn't news the ceo was whinning shortly after the palm phones came out and yet kept them on the selfs instead of looking at palm and saying do better or we wont carry ur phone anymore.

16. sprintguy09

Posts: 79; Member since: Apr 17, 2010

At&t is horrible and still is remember at&t bought cingular to make them the largest company I work for sprint and the pre is trash in my opinion if At&t was so good as people say the facetime on the iphone 4 would work on there network not just wifi sprints 3g is 10x the size of at&t and 30x of tmobile as far as services Vzw the sprint and as fars as bad customer service its alot of idiots out there that call in after dropping there phone is a toilet and get mad because they dont have insurance on there phone to replaces it then tell everyone sprint is the worst because they wouldnt do anything about

17. wade1968

Posts: 224; Member since: Apr 12, 2010

did you notice that the cell phone carriers that use gsm have alot more problems then those that use cdma? i get my info from alot of different sources online. oh yeah newer doesn't always mean better.

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