Sprint celebrates its exclusive loyalty program's birthday & adds new features

Sprint celebrates its exclusive loyalty program's birthday & adds new features
It definitely pays to be a loyal customer because Sprint is celebrating its one year anniversary of its Sprint Premier launch. From the looks of it, Sprint Premier customers really have an advantage over non-members – Sprint has added a handful of useful enhancements to its most loyal of customers. Members are now offered the six month plan check which basically reminds customers to use Sprint's online plan optimizer to see if there's an alternative plan that adds more value to them. Anniversary rewards allows customers to choose either a $5 credit to their account or 75 bonus minutes. Members will also have the ability to talk directly with a Premier program manager with their questions or ideas through Sprint's Premier Community Forum. Finally, the Premier website has been redesigned so that all of Sprint's customers can stay on top of the latest news surrounding it. Although some would consider these new enhancements moderately amusing, it still shows Sprint's commitment in helping out its best customers in any way it can – thus trying to reduce its churn rate. Maybe one day they'll be able to offer something that's truly desirable to really make Sprint Premier members stand out more than others.

source: Sprint

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8 Comments

1. ibap

Posts: 871; Member since: Sep 09, 2009

That last line belongs down here with the snide comments, not in what is supposed to be 'reporting'.

4. herbiederb

Posts: 275; Member since: Jan 28, 2010

Truth hurts sometimes. This 'exclusive loyalty program' is a crock. Come to think of it, getting any kind customer service from Sprint would be a bonus. http://www.intomobile.com/2010/03/04/t-mobile-bests-the-rest-in-jd-power-wireless-retail-satisfacti on-survey.html

7. rhomaion

Posts: 187; Member since: Sep 23, 2009

@ herbiederb What does Verizon do exactly? Oh right, F@#$%^& penny and dime it's "loyal customers". Go f@#$ yourself you reject.

8. DonLouie

Posts: 594; Member since: Dec 22, 2008

I really like the NE2 vzw has but the rumor is no more VIP for them. Sprint has much more customer friendly policies in addition to prices than vzw with the only thing t mo having is the best no contract option around other than prepay

2. miikeyroks

Posts: 26; Member since: Feb 07, 2009

Because the 1 year upgrade for primary lines doesnt make them stand out from normal customers? Or the fact that they have their own personal account managers? Idk i agree with ibap i have t-mobile but that deserves atleast a little credit PhoneArena

6. SellPhones82

Posts: 569; Member since: Dec 11, 2008

My wife and I are on a shared plan (her phone is the primary) and we upgrade our phones every June at the new customer price. They say it is only for the primarly line but don't seem to enforce it for whatever reason. Both updgrades were done at Corp Stores and they said nothing about it only be for the primary. The upgrade every year is the only advantage " Premier Customer" get IMO.

3. cuddybonz

Posts: 45; Member since: Nov 06, 2009

Yeah dude. Good informative article then you added a dose of haterade. WTF??

5. bronxbomber

Posts: 82; Member since: Apr 10, 2009

the premier program also waives the customers upgrade fee, the yearly upgrade is nice, the 5.00 credit is ok, i dont know what customer wouldnt take it but the 75 bonus minutes? I think they should have an option for their premier customers where they dont have to do the mail in rebates.

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