It definitely pays to be a loyal customer because Sprint is celebrating its one year anniversary of its Sprint Premier launch. From the looks of it, Sprint Premier customers really have an advantage over non-members – Sprint has added a handful of useful enhancements to its most loyal of customers. Members are now offered the six month plan check which basically reminds customers to use Sprint's online plan optimizer to see if there's an alternative plan that adds more value to them. Anniversary rewards allows customers to choose either a $5 credit to their account or 75 bonus minutes. Members will also have the ability to talk directly with a Premier program manager with their questions or ideas through Sprint's Premier Community Forum. Finally, the Premier website has been redesigned so that all of Sprint's customers can stay on top of the latest news surrounding it. Although some would consider these new enhancements moderately amusing, it still shows Sprint's commitment in helping out its best customers in any way it can – thus trying to reduce its churn rate. Maybe one day they'll be able to offer something that's truly desirable to really make Sprint Premier members stand out more than others.