Sprint becomes the new wireless carrier of the NBA replacing long-time partner T-Mobile

Sprint becomes the new wireless carrier of the NBA replacing long-time partner T-Mobile
The NBA's long-time wireless carrier partner, T-Mobile, has been benched. Replacing the nation's fourth largest carrier is Sprint. The latter plans on continuing some of the same promotions that T-Mobile used with the NBA such as using television commercials and a digital marketing campaign for exposure. Sprint also will be offering a special Android app called Sprint NBA Mobile which will offer in-game video, scores, news, stats and radio broadcasts of NBA games.

There is no word on how this change will affect deals made by individual NBA teams. Last year, the Miami Heat signed a multi-year contract with T-Mobile to become the Heat's official wireless carrier. This deal allowed T-Mobile to put up signs in the American Airlines Arena as well as giving the mobile operator airtime on Miami Heat broadcasts and allowing for other special promotions during Heat home games.

T-Mobile used Hall-of-Famer Charles Barkley in its television commercials along with Miami Heat Superstar Dwyane Wade. Sprint has not yet announced if any NBA players will be taking part in its marketing of the partnership. League Commissioner David Stern said, "NBA fans are leading an increasingly mobile lifestyle, which makes Sprint an ideal partner to help them connect with our game at any time, from anywhere." Sprint CEO Dan Hesse added,"Only Sprint delivers the NBA without limits to fans with truly unlimited plans, so fans can watch and listen to live games from their phones or check scores and stats as much as they want without worry." As part of the partnership, Sprint's pre-paid Boost Mobile will become the wireless carrier partner for the WNBA.

The NBA's strike-delayed season will open on December 25th with some marquee matchups including a rematch of last year's NBA Finals between the Miami Heat and the Dallas Mavericks. Sprint will probably be debuting some new television spots on that day.

source: KansasCityBusinessJournal



1. LewsTherin006

Posts: 140; Member since: Nov 18, 2011

this is actually sad. tmobile doesnt advertise enough as it is, and now they lost a big partner. Im just wondering what made Tmobile not renew the contract.

5. downphoenix

Posts: 3165; Member since: Jun 19, 2010

probably the fact that the parent company is scrambling to get rid of the company as fast as possible.

2. Ceajka3383

Posts: 5; Member since: Dec 14, 2011

Im glad i have Verizon i would rather have NFL than NBA!

7. Yeeee

Posts: 190; Member since: Aug 02, 2011

NBA All the Way

3. Ceajka3383

Posts: 5; Member since: Dec 14, 2011

Not to mention Sprints network is a mess!

12. Rio1983

Posts: 25; Member since: Dec 03, 2011

Say that in 3 months .. I promise you sprint has soooooo much money right now to play with. You will see what 7.5 billion dollars does to upgrade a network. It hasnt been done this fast by any network ever. We are talking about nothing to 190 million people in 6 months. Please stop talking if you dont know what your talking about.

4. Cwebb

Posts: 501; Member since: Oct 05, 2011

I'm actually surprised and happy, maybe this will give Sprint a chance to advertise their new phones, unlike the Evo 3d and Photon...

9. threeline

Posts: 320; Member since: Sep 11, 2011

What new phones?

6. Alantef

Posts: 288; Member since: Sep 14, 2011

dude wtf....didnt they have lame NASCAR....omg t mobile is losing everything

8. threeline

Posts: 320; Member since: Sep 11, 2011

First of all, Sprint's network isnt even strong enough to watch NBA highlights 3G or 4G so that's a waste. Second of all, nobody cares about the NBA its a joke! Third of all VZW launches another monster phone in the Galaxy Nexus and the How Network counters with another deal I'm sure they got taken to the bank on. How about announcing some new high end phones?

13. Rio1983

Posts: 25; Member since: Dec 03, 2011

What the world are you talking about. I got att sprint and verizon. And i use my sprint phone for everything . Youtube Vevo and Hoola. Not to include my qik chat and ish. Youll are some haters for real. Sprint is the carrier of choice now and 2012 is going to be epic for the turnaround on the Now Network. I work with these companies daily, youll are just people taking time to comment. Get your facts straight before you start posting stupidity.

10. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

Sprint needs to make money fast, apple took them to the cleaners with the 4S. so they need to pay those bills they are incurring daily, surprised they haven't filed for chapter 7 bankruptcy yet. What is this NBA you speak of? These guys can barely afford to pay their overpriced players so they are taking the cheapest of the cell providers, hopefully they can afford to light those arenas. Broke busted and disgusted, NBA and Sprint, match made in heaven :)!

14. Rio1983

Posts: 25; Member since: Dec 03, 2011

You are one of the most ignorant people to ever post a comment on phonearena. Nba broke and sprint broke? Are you serious ... The lockout was over 2.5 billion dollars that the players wanted but the owners ultimately got. You are by far one of the most lost people I have ever seen post anything. Youll geeks need to stick to reading and leave the real and honest publishing to people that know there facts. Sprint is nowhere near broke. Anybody that can spend 10 billion in 6 months cant be broke. When is the last time you spent a thousand dollars in a day. I do it once a week, a lot via my sprint EVO 3d.. Yea, google wallet. Personal business.. Unlimited Data my way.. Go back to your video games or whatever it is you do good.

16. threeline

Posts: 320; Member since: Sep 11, 2011

Why the hell you getting so emotional over Sprint Rio1983? You look pretty stupid by crying over a billion dollar cell phone company that doesn't give a flying f*ck about you. Why did you find it pertinent to inform us that you spend a thousand dollars in a day once a week by shopping on a cell phone? I feel bad for you homie, because you know and I know that's a whopper of a lie! P.S. Spending a Grand in a day once a week aint ballin playa.

11. solidsnakeduds013

Posts: 221; Member since: Oct 20, 2010

NOOOOOOOOOOO Sprint and their SLOW network! WHY T-mobile WHY! T-mobile should have resigned a contract with the NBA. there would be some source of income for Tmobile but DT has left them on their own.. Sprint and their slow unlimited data shouldn't be advertised at all.

15. ZayZay

Posts: 571; Member since: Feb 26, 2011

Finally got my GS2 last night. Tested 3G .44 mbps slow but on the other hand had the most amazing 4G I have ever had with their network. Got over 9 mbps no joke. I was use to 1-3 on my Evo but this thing is kickin.

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