Sprint admits to throttling despite “Truly Unlimited” claims

Sprint admits to throttling despite “Truly Unlimited” claims
If you watch TV sans-DVR, you’ve probably seen the Sprint commercial promoting its “Truly Unlimited” data plan. In the spot Sprint knock AT&T and Verizon for charging extra for going over 2GB of data then, here’s the kicker, the commercial says, “T-Mobile claims they’re unlimited but, use your phone a lot, and they slow down your data speed. With Sprint you don’t get charged extra, you don’t slow down…”

What makes this commercial so interesting is that at an investor conference on Thursday, Chief Executive Dan Hesse said, "For those that want to abuse it, we can knock them off.” He then admitted that Sprint throttles data for approximately 1% of its users.

Here is the commercial in case you haven’t seen it. It sure is an interesting definition of “Truly Unlimited.”



source: NASDAQ via Mashable

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25 Comments

1. Atrixboyyy

Posts: 599; Member since: Nov 03, 2011

Lmao how hilarious .

2. vvelez5

Posts: 623; Member since: Jan 29, 2011

What is considered an abuse? Sprint shouldn't be advertising that if they aren't offering truly unlimited data. That is a lie to the consumer and I wonder if it could be brought up as fraud. Doubt it, because I'm sure it says that somewhere in the contract. But that commercial is definitely misleading.

3. android1234

Posts: 203; Member since: Feb 09, 2010

Soon it will be 5% then 2GB

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

honestly, they need to to protect network integrity for everyone else. that top 1% eats the vast majority of the data bandwidth. Its not surprising. What will be interesting to see is if they stop that "no throttling" claim in their commercials.

5. kcombs

Posts: 275; Member since: Dec 15, 2010

1%? come on Sprint your network can't be that slow.. we know you are throttling more then that.

7. remixfa

Posts: 14605; Member since: Dec 19, 2008

Sprint/VZW "3g" is only at max 1.5mb/s in real life. Throw on some network congestion and that can be brought sub 1mb/s really quickly. Wimax is extremely congested all the time since clearwire oversold their products on the network. so yea, its probably that slow. :)

16. TheInfamousCJ

Posts: 20; Member since: Nov 24, 2011

Aye Remixfa; totally unrelated I have the bobsled by t mobile app and now on my android device I can make calls to landline and mobile numbers within usa canada. One I am about to swap from my 1500 unlimited messages and 5gb of high speed data to that walmart 30 a month plan. Do you think the carriers will ever do away with traditional minutes and have VOIP and data plans only? Bobsled works on wifi and my mobile data I am kicking my traditional plan to the curb as long as I have 5gb I am good.

20. remixfa

Posts: 14605; Member since: Dec 19, 2008

infamous, I love the 30 walmart plan. If I was ever NOT a Tmo employee, thats exactly where I'd go. 100 mins, unl text and 4g web for 30 bux is impossible to beat.

17. networkdood

Posts: 6330; Member since: Mar 31, 2010

I get half that speed on 3G, but it seems fairly quick compared to my AT&T Captivate that was getting 3-5Mbps. Then again, the RAZR is just a better and faster phone.

6. cjjohnson86

Posts: 29; Member since: Jan 05, 2012

Don't care, not going back to Sprint or At&T. I'm sticking with t-mobile, but this is pretty funny. Deep down we all knew they throttled.

8. Samsung

Posts: 3; Member since: Sep 06, 2011

Ha ha funny that they claimed that. This article is an irony.

9. akhi216

Posts: 61; Member since: May 01, 2011

Agrees with android1234. Next it'll be 5% then 2 GB right around the time they start rolling out LTE phones. Then they'll try to buy T-Mobile LOL.

10. blaze456

Posts: 51; Member since: Oct 06, 2010

if they are smart they will throttle at atleast 4GB to be competitive

11. Tottenham

Posts: 86; Member since: Jan 05, 2011

As posted on Engadget: Update: TechCrunch says that Hesse was misquoted, and that the quips only apply to people "while roaming."

12. e.wvu unregistered

Just for 1% of there subscribers so it's not really a big deal.

13. Cwebb

Posts: 501; Member since: Oct 05, 2011

.97 mbps? Phonearena thats false advertising, I'd be happy to get .1 mbps when I was on my Evo. Best thing I ever did to it was change the PRL to Verizon, w/o rooting btw

14. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

dont worry, he's just trying to prepare us for LTE speed throttling, don't worry. Besides, everyone's doing it.

15. networkdood

Posts: 6330; Member since: Mar 31, 2010

So, all major networks throttle - AT&T throttles lightning quick fast, like their LTE network - my friend has a VIVID - gets 15 Mbps on just HSPA+ alone and after a week of use, he is throttled after not even using the full 2GB. Temporarily get an iphone 2G - original - use it for a few days - comes with unlimited data. Call back to switch to your current phone of use, and the AT&T rep will have access to unlimited data for your device - even LTE 4G - but beware of throttling.

18. rwolf1984

Posts: 536; Member since: Jun 06, 2009

It's only the top 1%...abusers. so for the normal people that use 1, 2, or 3 Gigabytes maximum it doesnt affect them. Don't get played into the hype of the headline. Sprint is the best value out there. Sprint has every right to police its network. Just like phonearena can police its site and ban all the trolls, lol

19. HamasMane

Posts: 5; Member since: Jan 06, 2012

Certain months i use around 6gb of wimax, and thats a lot of data, but my service doesn't slow down, so for you to be in that one percent you would have to use an outrageous amount of data

21. ZayZay

Posts: 571; Member since: Feb 26, 2011

I would like to know how much that 1% is downloading. I have used 12 GB's 9 days into my plan. Whoops! We are the 99%.

22. dahaka17

Posts: 61; Member since: Jun 08, 2010

that 1% is using over 50 gigs while roaming ...

23. ZayZay

Posts: 571; Member since: Feb 26, 2011

Good luck using 50 gb's in a month while roaming.

24. downphoenix

Posts: 3165; Member since: Jun 19, 2010

a certain site apparently doesn't follow Sprint on Twitter because they have denied these claims on there.

25. paynekiller

Posts: 152; Member since: May 24, 2010

I could never reach 2GB in a month if I can't get over 200kbps on 3G

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