Sony ships 10.7 million smartphones in Q3 2013, lowers full-year forecasts

Sony ships 10.7 million smartphones in Q3 2013, lowers full-year forecasts
Earlier today, Sony Corporation released its financial results for the third quarter of fiscal year 2013. As pertains to Sony's smartphone department, the quarter marked a hike -- 700,000 more Xperia's were sold, adding up to a total of 10.7 million devices overall. This tepid increase in Sony's sales continues the trend it has been following for a long while now -- more and more sales, but slowly. Unfortunately, the company revisited its October 2013 forecasts, and marked down the number of smartphones it hoped to sell from 42 to 40 million. That's still a sizable improvement over FY2012, which saw the sale of 33 million smartphones.

Moving forward, Sony is strategizing to continue reinforcing the Xperia family of devices, and keep at it with carriers worldwide to strengthen ties. We just hope it does less of the former, and more of the latter, as there's already a confusing myriad of Xperia devices on the market (threatening Samsung's title as the undisputed jack of all trades), and ties with US carriers in particular no doubt need some serious work. Stateside, Sony devices are still largely sold unlocked -- a no deal for many, who're already contractually-bound to one carrier or another.

source: Sony



1. MarkArigayo

Posts: 240; Member since: Dec 18, 2013

Sony needs to be smarter in many ways. It's not easy to beat Samsung in a perfect competition market.

2. E.S.1

Posts: 308; Member since: Sep 14, 2013

It maybe easier if they bring all their best phones to US?

3. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

Maybe bring every phone to every country? I know the US market is one of the biggest, but it's not the only market in the world

4. nokia12

Posts: 610; Member since: Nov 19, 2013

i am telling you guys sony is the next samsung .. beginning this year sony is going to eat sales from samsung away.. the pace at which they have improved from xperia S to Xperia Z1 compact is phenomenal.. they are removing every problem 1 by 1 .. they fixed camera they fixed their screen ( tft to Ips triluminous ) they fixed their bezels ( z1 compact ) they are always 20 % cheaper than samsung counterparts .. xperia Z2 is going to be Legend_________________Dary....

7. buccob

Posts: 2980; Member since: Jun 19, 2012

I am sorry to burst your bubble... I love Sony... my current phone is the Acro S and the next will be the Z1 Compact... But Sony has yet to fix the camera software in their phones... and bezels are still big for many people (however I actually like the size of bezels in their phones, since it makes them less prone to screen cracking). The Screen was never bad for my likes... (except for viewing angles which IMO is never a priority) and to be honest, as much as I would love to see Sony become a giant in the mobile world... this is not going to happen soon... They need to focus not only in quality devices, but a great deal in marketing and distribution...

11. nokia12

Posts: 610; Member since: Nov 19, 2013

yes i agree their software is still crap but even after that the camera of Xperia z1 , z1 compact is still the best camera phones of android just behind lumia 1020 and iphone 5s.. i think this will be their next improvement objective.. the screen was certainly bad on xperia z.. Regarding Bezels they have reduced them considerably on z1 compact so expect further trimming of bezels in future models..i never said it will happen immediately even samsung took its time to overtake nokia and HTC .. give them 2 years.. now they have gotten rid of PC division so Mobile Division is going to be the top most priority for them.. Marketing is good outside of USA.. i can guarantee their next major focus is to get their phones on at and t and Verizon and a big marketing push in USA..

12. buccob

Posts: 2980; Member since: Jun 19, 2012

Well now I agree more with your comment... though I disagree about the iPhone 5s part... it takes good pictures but potentially one can make better pics with the Xperia... The problem is that many reviewers and camera comparissons only use Auto modes for all phones... and they do not use the full potential of settings: exposure, metering, focus mode, WB etc... So yeah Auto mode between 5s and Z1, iphone wins... but when you know a little about photography and know the right setting... Z1 definitely... (and 1020 is on a different league of course)... Anyway I am not against your post... hopefully they keep growing mobile market share.

13. nokia12

Posts: 610; Member since: Nov 19, 2013

even i never considered iphone 5s camera to be better than xperia z1 but the recent blind test conducted by Phonearena certainly raised some doubts in my mind.. Not only that Xperia cameras improve a lot by every new firmware released , but still i gave iphone 5s advantage because a lot of people consider it better also.. so even by taking the bare minimum standards, xperia z1 is still the best android camera phone.. it will be interesting to see when sony and other oems will add the OIS chip in their cameras which Nokia had exclusive rights.. Xperia Z2 to Sony will be what original Galaxy S was to Samsung..

19. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

"Xperia Z2 to Sony will be what original Galaxy S was to Samsung" I saw someone say that the Xperia Z was gonna be to Sony what the original Galaxy S was to Samsung, but we all what happened.

10. E.S.1

Posts: 308; Member since: Sep 14, 2013

I thought they are everywhere except the US... I was wrong.

18. JerryTime

Posts: 468; Member since: Nov 09, 2013

I love my Z1S, but the Sirius has me drooling. I just wish they would bring their phones to more U.S. Carriers.

9. akki20892

Posts: 3902; Member since: Feb 04, 2013

They have to do only one thing, just bring Z2 in all USA carriers. ( at&t, Verizon, sprint, T-Mobile )

15. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Last time Verizon carried a Sony device was the Xperia Play 3G, and we all knoenehat a flop that was. Sprint? God knows when. Xperia Z and Z1S are doing fine on T-Mobile, but expanding to AT&T with a larger subscriber base would benefit them as well. If Sony wanta to take market share from the might Samsung, they have to first go back to the lab and make agreements with carriers all over the world.

16. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Know what*

5. livyatan

Posts: 867; Member since: Jun 19, 2013

Every single category looking better than in previous quarter..especially gaming business. Now that Sony ditched the money loser pc division, I think a healthy, profitable year is to be expected. Seeking alpha is advising share purchase

6. mercorp

Posts: 1045; Member since: Jan 28, 2012

Good luck to the Z2,and more good value mid rangers and. Low ends!

8. mercorp

Posts: 1045; Member since: Jan 28, 2012

I own an Xperia l and I am quite happy with it.Sony should make more of these good quality (no glosay Korean plastic)mid rangers to stand out of the crowd.

14. ph00ny

Posts: 2069; Member since: May 26, 2011

Sony doesn't do glossy plastic?

17. Xenaz

Posts: 144; Member since: Apr 28, 2013

I believe yes, as most Xperias in plastic are having a matte finish/overlay. I'm not against glossy type carbon fiber/plastic, just saying

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