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Sony getting ready to release new Android flagship that will directly rival iPhone 5, Galaxy S III

Posted: , by Victor H.

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Sony getting ready to release new Android flagship that will directly rival iPhone 5, Galaxy S III
Sony might have lost its positions in the smartphone market, but it’s confident that it will regain them and will do so by launching a smartphone that would give the new iPhone and Galaxy S a run for the money.

“We will create in the near future a flagship model that can compete with Apple’s iPhone and Samsung’s Galaxy S III,” Sony CVP of Sales & Marketing, Dennis van Schie, said.

Could van Schie be talking about the rumored upcoming Sony Yuga? Our guess is yes. We have heard that the Sony Yuga will sport a 5-inch 1080p display, most likely run on a quad-core Snapdragon S4, feature 2GB of RAM and a 12-megapixel camera.

What’s more, this phone could turn out to be water and dust resistant with IP57 certification. It is expected to run on Android 4.1 Jelly Bean and come with on-screen buttons, a departure from the usual layout for Sony devices.

On the tablet side of things, Sony will stay at it even though it admits it’s now very hard to eke out profit out of tablets.

“We will bring in addition to the existing Xperia Tablet other Android tablets to the market, but not many,” said Van Schie. That focus on quality, not quantity can only be welcomed.

Finally, Sony admits it is not planning any Windows Phone devices in the very short term, but keeps a close watch on the platform to see if it manages to lift off.

“We have a good relationship with Microsoft and we are watching the development of Windows Phone closely. If it succeeds, we will not be caught off guard.”

We could not blame them for that - after all latest research showed that even Samsung’s bada and Symbian still outsell Windows Phone. But that juicy new flagship definitely sounds promising, what do you think?

source: Financial Times Deutschland via Xperia Blog

This is what the Sony Yuga could look like.

This is what the Sony Yuga could look like.

  • Options

posted on 16 Nov 2012, 02:39 39

1. dickwyn (Posts: 621; Member since: 07 May 2012)

shouldn't Sony just build a device which will rival the Galaxy S IV/ iPhone 6

posted on 16 Nov 2012, 02:44 11

3. GeekMovement (unregistered)

I was thinking the same, but with those specs I'm sure it will be able to stay in competition for a long while.

posted on 16 Nov 2012, 04:06 4

10. MeoCao (unregistered)

Sony is late again, HTC has seized the 1080p glory so Sony must bring something else 3 months after Droid DNA.

posted on 16 Nov 2012, 05:22 9

15. bipinm (Posts: 124; Member since: 07 Oct 2012)

Sony's diplay has white magic....So lower power comsumption....

posted on 16 Nov 2012, 07:06 5

23. AliNSiddiqui (Posts: 382; Member since: 19 Sep 2012)

Does that matter when they put such small batteries in their phones like on Xperia T and Xperia V?

posted on 16 Nov 2012, 09:48

27. bipinm (Posts: 124; Member since: 07 Oct 2012)

Please read the specs posted by kobainez below....that is the leaked specs and is almost confirmed...YUGA will have a 2400mah or 2800mah battery...

posted on 16 Nov 2012, 04:15

11. darkkjedii (Posts: 24899; Member since: 05 Feb 2011)

U would think huh?

posted on 16 Nov 2012, 04:47 3

14. kobainez (Posts: 442; Member since: 13 Apr 2012)

They will but in Q4. Right nw yuga is Q1 flagship

posted on 16 Nov 2012, 05:33 1

18. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)

When it comes to design SONY is the best. Why compromise. Make and velieve. Like no others! All the best SONY. We are all behind you.

posted on 16 Nov 2012, 06:45 3

22. andro. (Posts: 1999; Member since: 16 Sep 2011)

My Thoughts also. The s3 is 6 months old now and the s4 is probably 75% through its design and create cycle at this stage so Sony should realistically look ahead to challenging that,judging by apples history the next iphone will be the iphone 5$ so the current design and tech is the most accurate of what that will be.

That saying since sony got rid of ericsson the phones have really improved,the Xperia T is the first sony phone that really is up to the top level it should be at. The Yuga phone design above if it is true needs less bezel though!

posted on 16 Nov 2012, 02:44 2

2. No_Nonsense (unregistered)

Ready to release my a$$. Just release it or its all vapor ware.

posted on 16 Nov 2012, 02:48 7

4. XPERIA-KNIGHT (unregistered)

"That focus on quality, not quantity can only be welcomed."

Keep this principle in mind Sony and we will see you rise without a doubt.......as you DO NOT need a "zoo" or "army" of phones to make it! You just need that one phone that will stick out and grab every ones attention!

O and a little word to wise...........youve still got to do a bit better with the naming......i get the feeling "Yuga" wont sit well with people in america.....sorry just the way it is......correct that as well and people wont be able to deny you for the great company you are Sony :)

MUCH LOVE......from the playstation 1 all the way until the vita baby.....peace

posted on 16 Nov 2012, 02:49 1

5. someones4 (Posts: 625; Member since: 16 Sep 2012)

About time. This is half a year too late IMO. And it should be future-proof for at least a year.
It still looks better than the droid DNA.
And if it is Playstation certified, it will rock the competition. (until s4 or s5 comes out at least)
I don't even know why they bother to mention iPhone5.

posted on 16 Nov 2012, 08:28 1

25. Coolkid (Posts: 25; Member since: 01 Nov 2012)

Actually it's not late... I mean, both the intl' version of HTC Droid & Yuga will be announced at CES... So it'll be a head-to-head fight for both of 'em... So let's wait & watch... Since Xperia S,ion,T,V, HTC one X,S & V are playstation certified, we can expect Yuga to be certified too...:)

PS : Mostly Yuga will announced at CES, if not, at MWC...

posted on 16 Nov 2012, 02:53 4

6. kamejoko (Posts: 227; Member since: 10 Nov 2011)

Sony, sorry don't make me laughs.
HTC DNA, LG Optimus G... will kill you first.

posted on 16 Nov 2012, 03:31 3

9. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)

wow you already seen and used the phone then............this sounds an excellent flagship dont see how you can say it will be killed without seeing, using or any reviews

posted on 16 Nov 2012, 04:45 4

13. kobainez (Posts: 442; Member since: 13 Apr 2012)











That should be enough to kick htc droid dna and optimus g butt!

posted on 16 Nov 2012, 05:29

16. bipinm (Posts: 124; Member since: 07 Oct 2012)


posted on 16 Nov 2012, 05:29

17. XiphiasGladius (Posts: 813; Member since: 21 Aug 2011)

Hey mate, any idea as to how good that screen tech would be, I mean if compared to the ones used in the Optimus G & Droid DNA?

posted on 16 Nov 2012, 05:39

19. kobainez (Posts: 442; Member since: 13 Apr 2012)

Very good and its contrast ratio is higher and its brighter. I think its the best screen on the market for 2013

posted on 16 Nov 2012, 05:40

20. kobainez (Posts: 442; Member since: 13 Apr 2012)

/watch?v=2yGsWT9wfck see this

posted on 17 Nov 2012, 00:09

30. bipinm (Posts: 124; Member since: 07 Oct 2012)


kobainez ...u already posted the link...i didnt notice... :)

posted on 16 Nov 2012, 06:05

21. thelegend6657 (unregistered)

optimus G sucks

posted on 16 Nov 2012, 03:00 6

7. wendygarett (unregistered)

The design itself is already a killer lol :)

posted on 16 Nov 2012, 03:03

8. simonfrady (Posts: 25; Member since: 26 Dec 2011)

nice design. but SONY, until now u haven't launch 3G version for your tablet.

posted on 16 Nov 2012, 04:40

12. baldilocks (Posts: 829; Member since: 14 Dec 2008)

Ugh. On screen keys..

posted on 16 Nov 2012, 07:33 3

24. lee480 (Posts: 197; Member since: 24 Sep 2012)

To: LG/HTC/sammy/Apple fanboys

Didn't Sony manufacture your favourite camera sensor?

And LG and HTC fanboys, didn't Sony thrash you guys by shipping more phones?

posted on 16 Nov 2012, 09:11

26. bubbadoes (Posts: 1225; Member since: 03 May 2012)

Sony is just not Sony anymore. I remember my first tv I bought in 1986--the 150 pound 27 inch trinitron tv still works--I said that I wasn't going to buy my hd flatscreen tv until my first tv stopped working...long story short--I had to buy a hd lcd. Those days of Sony are long, long gone. They just don't build to the quality standards that has earned them the respect in the electronics arena that they commanded. They are expensive--they don't listen to their customers...For instance tablets--the one they just released (Xperia S) was pulled for MAJOR wi-fi issues--and on top of that it's priced above the competition...for smartphones--the best thing they did was leave that Ericcson name behind them, but being with Ericcson for so long has left them crippled in the smartphone area.

posted on 16 Nov 2012, 10:00

28. lboogy82788 (Posts: 22; Member since: 09 Jan 2012)

Cant wait to see this beast! As far as my next phone it's between this and the Galaxy S4 but I wonder, what display tech does Sony use in there flagships?

posted on 16 Nov 2012, 21:56

29. MC1123 (Posts: 1256; Member since: 12 Nov 2012)

it looks good! but still 5" is super huge for a smartphone! its competition is the note 2 and the DNA! not the iPhone and galaxy s3/4(future)

but then again when sony will make this phone, someone might make already something with 3GB ram and 2GHZ quad-core processor(you'll never know)... and this will make this sony yuga like an old spec phone! they need to make something fresh! something that will be very very likable to everyone! and 12MP will be overrated! they need more and more to make an monstrous phone!

but i still prefer the maximum of 4.5" and minimum of 3.5"(but people consider this as low end screen now) or average of 4.3" screen size of a phone! 5" is just very very big to be a phone!

anyways, good luck sony!! im wishing you the best! coz you are one of the makers of a very good looking phones ever! (nokia, LG, BlackBerry and motorola really make good looking phones to me!)

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