Sony PSP ad takes aim at the iPhone as a gaming device8
In addition to offering a superior gaming experience on his device, Marcus touts the $9.99 price for some of Sony's older games. And just to make sure that Josh understands what he is saying, Marcus calls him on the phone. It's all just another attempt to slow down the speed at which cellphones have become a legitimate gaming platform. After all, you carry them everywhere and you can download games on the fly for a reasonably cheap price. According to research firm NPD, Sony sold only 84,000 PSP devices in the U.S last month which means that for Sony, a lot is riding on Marcus' power of persuasion.
source: ArsTechnica, NPD