Some manufacturers get a slice of Microsoft's revenue from Bing

Some manufacturers get a slice of Microsoft's revenue from Bing
Microsoft no longer charges manufacturers for using the Windows Phone OS on their handsets. But that alone wouldn't seem like a good reason to build Windows Phone flavored smartphones. As it turns out, there is a financial incentive for companies that produce devices, to select the Windows Phone platform.

The Windows Phone Dev Center currently reminds those manufacturers that have an agreement with Microsoft, how to enter a code needed so that they can share search revenue from Bing. There is nothing new about this. Google has a similar arrangement with some manufacturers of Android phones.

Over the last year, we have seen a number of handset manufacturers issue low priced Android phones in Asia. Now, with Windows Phone 8.1 offering more features, manufacturers in the region are building low priced Windows Phone 8.1 powered models. With the pricing on these phones leaving a very small profit margin, any percentage of Bing search revenue and Windows Phone Store revenue that these manufacturers receive, is a welcome source of cash that allows them to sell Windows Phone models at a "value" price.


source: WindowsPhoneDevCenter via WMPoweruser

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19 Comments

1. TheGenius

Posts: 339; Member since: Mar 06, 2014

Go MS .. more power to you. Do your best and when you fail .. I wont care.! ^.^

3. Liveitup

Posts: 1798; Member since: Jan 07, 2014

I'm glad that Mocrosft is giving incentives, thats great whatever it takes to get WP in to as consumers hands as possible, its a fantastic platform, the more people use it the more people realise this, keep grow while haters do their thing.

2. NateAdam8

Posts: 437; Member since: Feb 17, 2012

Good luck Microsoft cause Android and iPhone fans don't know anything but Android and iPhone so keep trying. Cause hater gonna hate.

4. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Bing is for Porn ;-)

8. marcski07

Posts: 600; Member since: Apr 25, 2014

why bing is for porn? i'm interested. :D

10. fzacek

Posts: 2486; Member since: Jan 26, 2014

Because Bing isn't connected to everything else that you do on the internet. Google is...

11. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"why bing is for porn? i'm interested. :D" Because Microsoft engineers spend all day using Bing to find porn, Bing has gotten amazingly good at porn searches. Some people say Bing for Porn is secretly Microsoft's most exciting product in decades. If you know the special URL to enable "porn mode", you can basically tell Bing exactly what you want and it'll find it, no matter how detailed or esoteric your desires are. Next, Microsoft engineers will be hooking Bing for Porn up to Cortana, giving Cortana some special talents, basically turning her into a virtual porn star who can mine the internet and pretend to be anyone you want and do anything you want.

12. SeanContra

Posts: 82; Member since: Mar 24, 2014

You have an immensely vivid imagination.

5. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Giving it all away.

9. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Just another part of the vast web of subsidies that keeps the Microsoft Windows Phone market from dying on the vine. The bare truth is that without the cash infusions from Microsoft, there is no market for WP. It's a zombie ecosystem from a zombie company.

16. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

zombie company? yes because even with the layoffs, billions in profit, and so many patents that Android pays MS year over year....yes zombie indeed.

15. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Just like android

6. billgates

Posts: 555; Member since: May 29, 2014

I love bing, hell bing rewards got me 100.00 off my plane tickets. I much prefer it to giggle search.

7. cezarepc

Posts: 718; Member since: Nov 23, 2012

That's expected, you're billgates.

13. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Cortana is amazing!..

14. Planterz

Posts: 2120; Member since: Apr 30, 2012

Manufacturers get a slice of Bing revenue? So, what, like 73 cents each? A slice of jack squat is less than jack squat.

17. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Still larger than your brain.

18. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Off topic You know he owned you, so you attack and ad hominem him

19. bob_monkeywarts unregistered

Wait - Microsoft gets money from Bing?

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