Smartwatch shipments outnumber Swiss watch shipments in Q4 2015 for the first time ever
posted by Alan F. / Feb 19, 2016, 12:30 AM
The Swiss, well known for their precision timepieces, have been ignoring the smartwatch phenomenon, hoping that it would disappear. According to Strategy Analytics' executive director Neil Mawston, "The Swiss watch industry has been very slow to react to the development of smartwatches. The Swiss watch industry has been sticking its head in the sand and hoping smartwatches will go away." But that doesn't seem to be a realistic solution. Swiss watch shipments declined by 5% year-over-year during the October through December period, while smartwatch shipments rose 316%.
Some Swiss manufacturers have decided that if they can't beat them, they will join them. One Swiss manufacturer, Tag Heuer, released its Android Wear powered watch during the fourth quarter. Tag, whose 1% share of the smartwatch market last quarter was dwarfed by Apple's 63% and Samsung's 16%, features a smartwatch powered by a dual-core 1.6GHz CPU. While it has twice the memory of other Android Wear powered timepieces, it is lacking some basic features like GPS, used to monitor exercises. It also is missing support for NFC, used with mobile payment systems.
Besides Strategy Analytics, research firm Gartner also credits the Apple Watch for the growth in the smartwatch industry. Overall, shipments are expected to rise to 50 million units this year from the 30 million timepieces shipped in 2015. Smartwatch shipments are expected to rise another 33.4% in 2017 to 66.7 million units.
Posts: 515; Member since: Jan 15, 2015
Ha ha very funny.. that's like saying Toyota outsells Rolls-Royce.
posted on Feb 19, 2016, 12:37 AM 7
Kind of. A watch being swiss-made does not automatically mean it is high priced. But I get your point.
posted on Feb 19, 2016, 12:44 AM 0
Posts: 196; Member since: Jan 25, 2016
Your statement confuses me... Toyota does outsell Rolls-Royce... fact everywhere on Earth. It takes a couple minutes to make a Toyota, and 6 months to make a Rolls,,, Do the math.
posted on Feb 19, 2016, 3:41 AM 1
Posts: 953; Member since: Aug 17, 2014
I've never seen anyone wearing an Android smartwatch, but there are now 4 of us in my immediate vicinity at work with an Apple Watch. And these are just ordinary, every day people with them.
posted on Feb 19, 2016, 12:41 AM 5
Posts: 6747; Member since: Sep 30, 2014
u'r in US.. right? I've seen several dozen of peoples wearing smartwatch last year, but never see someone wear apple watch (outside apple store)
posted on Feb 19, 2016, 2:14 AM 2
I'm the only one at work wearing a smartwatch and have been asked 6 times already if it's the new Apple watch (it's an LG). Most people are oblivious to tech in general. Haven't seen anyone in my town so far wearing a smartwatch
posted on Feb 19, 2016, 2:46 AM 1
Posts: 1251; Member since: Dec 03, 2014
In one or two years, when people really open their eyes to wearables, apple will drown in the flood of other manufactors......Right know they sell because no one heard of wearables, only the apple watch if any. Hell everytime people ask about my Gear 2, they ask if it is an apple watch..... That pretty much show how much the general public actually are aware of this product segment.....
posted on Feb 19, 2016, 3:16 AM 0
Posts: 63; Member since: Jan 28, 2016
seen a number of people with apple watch, busdrivers, and what not. It's not there yet tbh for me to buy one, just a dumb object with a short battery time. But i give it 5yeras and i'm sure it will be on my arm as well.
posted on Feb 19, 2016, 3:35 AM 0
Posts: 196; Member since: Jan 25, 2016
No surprises here. Who ever thinks that the smartwatch market is pointless like boobs without nipples. Needs to give me some of whatever it is they are smoking. Because that's some gooooood stuff!
posted on Feb 19, 2016, 3:43 AM 0
Posts: 435; Member since: Nov 15, 2011
Pointless comparison. Swiss watches are much more expensive so it makes sense that they were outsold by smartwatches. apple watch is nowhere near the quality and heritage of Swiss watches. Most Swiss watches are hand-made with exceptional precision and have a starting price of $1000+ (some can cost as much as a Lamborghini), with the exception of mainstream brands like Swatch.
posted on Feb 19, 2016, 10:26 AM 0
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