Smartwatch shipments outnumber Swiss watch shipments in Q4 2015 for the first time ever

Smartwatch shipments outnumber Swiss watch shipments in Q4 2015 for the first time ever
According to Strategy Analytics, for the first time ever the number of smartwatches shipped globally in a quarter outnumbered the number of Swiss watches in transit. This took place in the fourth quarter of 2015. Strategy Analytics credited the Apple Watch for the strength in smartwatch shipments overall.

The Swiss, well known for their precision timepieces, have been ignoring the smartwatch phenomenon, hoping that it would disappear. According to Strategy Analytics' executive director Neil Mawston, "The Swiss watch industry has been very slow to react to the development of smartwatches. The Swiss watch industry has been sticking its head in the sand and hoping smartwatches will go away." But that doesn't seem to be a realistic solution. Swiss watch shipments declined by 5% year-over-year during the October through December period, while smartwatch shipments rose 316%.

Some Swiss manufacturers have decided that if they can't beat them, they will join them. One Swiss manufacturer, Tag Heuer, released its Android Wear powered watch during the fourth quarter. Tag, whose 1% share of the smartwatch market last quarter was dwarfed by Apple's 63% and Samsung's 16%, features a smartwatch powered by a dual-core 1.6GHz CPU. While it has twice the memory of other Android Wear powered timepieces, it is lacking some basic features like GPS, used to monitor exercises. It also is missing support for NFC, used with mobile payment systems.

Besides Strategy Analytics, research firm Gartner also credits the Apple Watch for the growth in the smartwatch industry. Overall, shipments are expected to rise to 50 million units this year from the 30 million timepieces shipped in 2015. Smartwatch shipments are expected to rise another 33.4% in 2017 to 66.7 million units.

No images

source: CNET



17. htcisthebest

Posts: 440; Member since: Nov 15, 2011

Pointless comparison. Swiss watches are much more expensive so it makes sense that they were outsold by smartwatches. apple watch is nowhere near the quality and heritage of Swiss watches. Most Swiss watches are hand-made with exceptional precision and have a starting price of $1000+ (some can cost as much as a Lamborghini), with the exception of mainstream brands like Swatch.

14. HonestRealist

Posts: 196; Member since: Jan 25, 2016

No surprises here. Who ever thinks that the smartwatch market is pointless like boobs without nipples. Needs to give me some of whatever it is they are smoking. Because that's some gooooood stuff!

12. TheGranter

Posts: 63; Member since: Jan 28, 2016

seen a number of people with apple watch, busdrivers, and what not. It's not there yet tbh for me to buy one, just a dumb object with a short battery time. But i give it 5yeras and i'm sure it will be on my arm as well.

11. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

In one or two years, when people really open their eyes to wearables, apple will drown in the flood of other manufactors......Right know they sell because no one heard of wearables, only the apple watch if any. Hell everytime people ask about my Gear 2, they ask if it is an apple watch..... That pretty much show how much the general public actually are aware of this product segment.....

7. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

I don't normally care about watches but when Smartwatches arrived I started to pay attention. To me a tech wearable is better than a normal dumb watch. But thats my opinion

4. htcisthebest

Posts: 440; Member since: Nov 15, 2011

I would never buy a smart watch. But that's just me.

2. mrochester

Posts: 1048; Member since: Aug 17, 2014

I've never seen anyone wearing an Android smartwatch, but there are now 4 of us in my immediate vicinity at work with an Apple Watch. And these are just ordinary, every day people with them.

6. ibend

Posts: 6747; Member since: Sep 30, 2014

u'r in US.. right? I've seen several dozen of peoples wearing smartwatch last year, but never see someone wear apple watch (outside apple store)

15. mrochester

Posts: 1048; Member since: Aug 17, 2014


9. RebelwithoutaClue unregistered

I'm the only one at work wearing a smartwatch and have been asked 6 times already if it's the new Apple watch (it's an LG). Most people are oblivious to tech in general. Haven't seen anyone in my town so far wearing a smartwatch

18. Furbal unregistered

Yeah I get asked often if my pebble time is a apple watch...

1. Sidewinder

Posts: 515; Member since: Jan 15, 2015

Ha ha very funny.. that's like saying Toyota outsells Rolls-Royce.

3. TerryTerius unregistered

Kind of. A watch being swiss-made does not automatically mean it is high priced. But I get your point.

5. CoastCity

Posts: 257; Member since: Mar 07, 2014

Will sandwich shipments ever outnumber bread loaf ones, though?

10. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Wait for the fanboys to tell you the Apple Watch is the best selling smartwatch because it is the best smartwatch.

13. HonestRealist

Posts: 196; Member since: Jan 25, 2016

Your statement confuses me... Toyota does outsell Rolls-Royce... fact everywhere on Earth. It takes a couple minutes to make a Toyota, and 6 months to make a Rolls,,, Do the math.

16. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

You obviously don't get the point, try analyzing some more.

19. HonestRealist

Posts: 196; Member since: Jan 25, 2016

Obviously I dont. And unless there isnt a point. please point it out... genius.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless