Smartphone owners buy iPhones "much more than first-time owners"

Smartphone owners buy iPhones
A big issue right now for smartphone companies is in how well they attract first-time smartphone buyers. While people may talk about one platform taking users from another, the truth is that people are lazy, and unless there was something hugely wrong with the device they had, they'll likely choose the same brand again because it's what they know. So, Consumer Intelligence Research Partners (CIRP) took a look at Apple, Samsung and others to see how well they attracted new users.

It turns out that while iPhone users are loyal, and the platform is quite good at attracting disgruntled smartphone owners from other platforms, Apple has a problem with attracting first-time smartphone buyers. According to the research, "Almost 50 percent of previous [smartphone] owners buy an iPhone, while under one-third of first-time [smartphone] owners buy an iPhone."


On the other hand, Samsung and HTC do equally well in both attracting first-time smartphone users and those who have owned smartphones before. LG is actually quite a bit better at attracting first-time buyers, and the presumption is that it is because LG has more low-cost handsets, and has a larger presence in the prepaid market, which is generating the most first-time buyers right now.

Given how deep into the smartphone push, those who have never before owned a smartphone are those who are most price conscious, and those who really might not have wanted to switch, but eventually have to. CIRP found that prepaid carriers are doing well at catching first-time smartphone buyers, as are Verizon and T-Mobile. Sprint and AT&T have higher rates of returning smartphone buyers.

source: AllThingsD

FEATURED VIDEO

31 Comments

1. Meleagru

Posts: 92; Member since: Dec 03, 2012

It's probably the price. For a first time buyer, they would rather go with something less expensive.

3. Dorothy69

Posts: 498; Member since: May 21, 2013

No, it's because most users are iDiots and, therefore, once they accept their iDiocy they fully commit to their destiny.

8. omarr

Posts: 149; Member since: Sep 15, 2012

well you are the idiot

15. Eonnaydra

Posts: 217; Member since: Oct 23, 2012

You should be banned.It's unpolite and rude to make iPhone's users idiots. Remember,it's just a phone!

33. user312

Posts: 68; Member since: Aug 21, 2012

Well thats a phone that "iDiots" can pick up and use. No learning curve necessary to click glossy blocks.

14. theoak

Posts: 324; Member since: Nov 16, 2011

I know iTunes can scare folks too. To import movies, music ... anything ... it needs to go through iTunes. Android, you just drag and drop and you are golden. Its about Apps too. You sink your money into apps. With a new iPhone, you don't have to repurchase those apps. If you flip to Android, you may end up having to.

18. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

2010 called, and they want their iTunes excuse back.

2. Commentator

Posts: 3723; Member since: Aug 16, 2011

1) Somebody buys a cheap Android phone because they want/need a smartphone but don't want to spend too much. 2) The cheap Android phone is user-unfriendly and laggy. 3) They are turned off to Android completely, turn in their old phone, and pick the "safer" iOS route.

5. androidfanboy

Posts: 162; Member since: Jun 24, 2013

Troll

6. Commentator

Posts: 3723; Member since: Aug 16, 2011

Coming from somebody named "androidfanboy," I'm not sure I should really trust your assessment of myself. My theory is based on direct observation of friends and acquaintances who have gone through that exact process. Troll.

24. ardent1

Posts: 2000; Member since: Apr 16, 2011

If look at Virgin Mobile or Boost Mobile, you can find cheap android devices for as little as $60 to $70. You go to WalMart and look at the Net10, StraightTalk, etc, the android devices are easily under $100. You to Verizon Wireless online and look at their prepaid smartphones, all three devices are currently on sale for less than $100. There's no reason to pay more than $300 for an android device. Even the highend smartphones like the Samsung S4 only cost about $200 to make. The sad news is android smartphones is a commodity, and adding 1080 screens, 8 to 13 MP shooters, other fancy gimicks does not justify the $600+ MSRP. You look at the Optimus F7 going for $250 and then android camp want to say a Samsung S3 is worth $400. The S3 is not worth $150 more than the F7. What I am saying is that if you look at the prepaid market today for android handsets, their prices would highlight how overpriced the highend android devices. It's like saying the Samsung S4 is worth $350 more than the F7. Sorry, but I am not drinking that kool-aid

25. Commentator

Posts: 3723; Member since: Aug 16, 2011

My comment generally referred to low-end Android phones from 2+ years ago. I agree that most low-enders in this day and age are perfectly fine, but you have to admit that quite a few questionable devices made it through the cracks between 2008 and 2011, and a lot of people were turned off to Android because of them.

9. darkkjedii

Posts: 31658; Member since: Feb 05, 2011

100% agree with you bro. You also have some like me, who can't decide what's best, and fall in love with both. +1

4. tedkord

Posts: 17481; Member since: Jun 17, 2009

Is this supposed to be surprising? A large number of iPhone users will buy only the iPhone no matter what, while the rest of us by whatever is best at the time for us.

13. akki20892

Posts: 3902; Member since: Feb 04, 2013

Damn true bro.

7. dorianb

Posts: 617; Member since: Oct 24, 2012

I would like to know Nokia's numbers

12. akki20892

Posts: 3902; Member since: Feb 04, 2013

fist time: around 6% and previous: around 3%

10. androiphone20

Posts: 1654; Member since: Jul 10, 2013

hmm that's true, I just switched to iphone and I don't think i'll settle for anything now

11. androiphone20

Posts: 1654; Member since: Jul 10, 2013

hmm that's true, I just switched to iphone and I don't think i'll settle for anything else now

19. bigstrudel

Posts: 621; Member since: Aug 20, 2012

I used to have the latest quad core android offering. But it's size was just inconvenient and awkward for me. Didn't fit in my pockets without jabbing me. When I went looking for pocketable android devices that had great performance with a fluid UI and a nice display; I basically came up empty handed. That's why I switched. Android needs compact size and performance. There are some great options now with the One Mini, and the Moto X. But these devices literally just came out.

20. Commentator

Posts: 3723; Member since: Aug 16, 2011

It's nice to see Android manufacturers are starting to follow a trend: "regular" sized flagship, mini flagship, and a max flagship. It used to be if you wanted a compact Android phone you'd have to compromise on all sorts of specs.

27. xtian1103

Posts: 364; Member since: Feb 11, 2012

chinese phone manufacturers are easily catching up on android tech so i don't see the reason why samsung and other oem should charge you a $600 on an android device when it's all the same android experience you will have. you heard about the blu life play, micromax, oppo, xiaomi?

31. amilcarmz86

Posts: 95; Member since: Jul 09, 2013

android is the best os.....period

32. xtian1103

Posts: 364; Member since: Feb 11, 2012

i agree, but until 4.2.2 when it realizes the lag has to stop.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless