Shazam! Apple to acquire music naming app for $400 Million?



You might remember the commercial that Apple ran during the early days of the App Store. "You know when you don't know what song is playing and it's driving you crazy?," the ad started. The commercial went on to mention that with the Shazam app, putting the iPhone up to the song would get you the name of the tune, and where it can be purchased. Now, approximately nine years later, Apple is reported to be buying Shazam for $400 Million.

The deal could be announced as soon as Monday. Although the speculation has Apple paying $400 million for the company, in its most recent round of funding in 2015, Shazam raised capital at a valuation of $1 billion. If the rumor is true, the company has lost 60% of its value in two years. Shazam says that its app has been downloaded in 190 countries over 1 billion times. 20 million times a day, Shazam is used to name a song, television show, movie poster, magazine ad or AR content.

Why would Apple want Shazam? The main reason would be to bolster iTunes music sales. Shazam and Apple have had a partnership for a number of years that allows users of the app to purchase on iTunes, songs whose title they discovered using Shazam. The app's features are also integrated into virtual assistant Siri.

source: Variety

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19 Comments

1. cmdacos

Posts: 3819; Member since: Nov 01, 2016

Who uses his anymore? Certainly doesn't deserve that valuation. Maybe it comes with the rights to the game show lol

6. MrShazam

Posts: 987; Member since: Jun 22, 2017

I have a widget for it right on my Note 8 home screen. Whenever I hear a new tune I like, I just tap the widget, it detects it and adds it to my shazam playlist on Spotify. From there, I listen to the full track and determine if it's something I want to add to my offline local library...

9. sgodsell

Posts: 6740; Member since: Mar 16, 2013

On your note you can press and hold the home button to bring up Google Assistant. Then click on the music note, or ask Google about the song that is currently playing. So you don't need Shazam.

11. sgodsell

Posts: 6740; Member since: Mar 16, 2013

If you own a Pixel 2, then from the lock screen you will automatically see the names of songs. You don't have to do anything, and it just works.

12. MrShazam

Posts: 987; Member since: Jun 22, 2017

I replaced the scroogle assistant with just voice search on my Note 8. Don't need nor want any scroogle personalization via 24/7 tracking. Voice search does everything I need from it on demand without any account nor access to sensitive data required. Either way, voice search also has music recognition, but I find Shazam to be much faster at recognizing tracks. Plus I don't need to do anything further while I'm at work, don't even need to remember the track name, it automatically adds the track to my Shazam playlist on Spotify; where I can later listen to the full track when I'm off work (on my phone or Surface Pro) to determine if it's worthy to be in my offline local library. Also, this is probably a bug in voice search (not sure if the same occurs in the scroogle assistant), but many times when I invoke voice search (by pressing and holding the pressure sensitive home button) and tap the "What's this song?" icon, it just freezes at the "Listening for music screen" for some reason. Interestingly, it never freezes when I'm asking a question (regardless how I invoke it), nor does it freeze when I open up the app and then press the "What's this song?" icon.

16. cmdacos

Posts: 3819; Member since: Nov 01, 2016

Google has a widget that does this as well.

20. gamehead unregistered

What's better?

2. An.Awesome.Guy

Posts: 636; Member since: Jan 12, 2015

How come? Sony already left Track ID which means , there is less competition for Shazam, I don't think that the music recognition business is decreasing, I think if it will sell it should sell for over $1 billion.

4. worldpeace

Posts: 3092; Member since: Apr 15, 2016

SoundHound is in this business since forever.. I still have musicXmatch in my phone, but rarely use it for music recognition

5. Eclectech

Posts: 338; Member since: May 01, 2013

This is upsetting. They'll tinker with Shazam and ruin it for Android users who want no part of Apple services.

7. MrShazam

Posts: 987; Member since: Jun 22, 2017

Simply backup the apk every time you update and still like how it's working. If an update doesn't work for you, then revert to the backed-up apk and block all future updates...unless crappIe shuts down the service all together, they can't dictate nothing to non-iDevice users.

8. Awalker

Posts: 1958; Member since: Aug 15, 2013

You can use Google Now or use the Google sound search widget. I haven't used Shazam in years.

10. sgodsell

Posts: 6740; Member since: Mar 16, 2013

Or use Google Assistant as well.

15. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Google assistant isnt available for many...Googles biggest problem, they forget some people live outside US....

13. Scott93274

Posts: 6025; Member since: Aug 06, 2013

I have the Pixel 2, and their song recognition feature is amazing. If this becomes a feature for all Android devices, then Apple spent $400 million for something that no one is going to ever need to use going forward... Unless you own an iPhone that is I suppose.

14. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Noooooooo wtf do they buy everything good.....cant they just sell their crap phones and leave nice apps to developers....so we all can have them.

17. Macready

Posts: 1798; Member since: Dec 08, 2014

I have Shazam and Soundhound but the latter has a much larger database and thus hitrate.

* Some comments have been hidden, because they don't meet the discussions rules.

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