It´s no secret that the Korean giant Samsung
has one one of the most impressive product portfolios at the moment and keeps enhancing it constantly with more great models. The company seems intent on expanding its customer base further by not restricting their efforts to just one operating system. This is one of the major reasons why analysts with Strategy Analytics
forecast that Samsung will manage to sell as many as 117.8 mln devices in the second half of this year. Moreover, the expected market launch of highly anticipated handsets like the Omnia II
is expected to lead to contribute to the trend with Samsung finally hitting the 20% mark. The latest figures (Q2 2009) indicate that Samsung currently has a market share of 19.2% that will eventually grow to 20.3% by the end of the year. This means that the other Korean manufacturer LG will probably not manage to narrow the gap unless they find a way to get water from a flint with devices like the Chocolate BL40
.Samsung´s current product portfolio
source: Cell Phones etc.